business
Hosted by Webtrends Optimize · business · EN-GB
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchThe Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
#THEBIGLIFT is hosted by Webtrends Optimize. The show has published 78 episodes to date.
Recent episodes include "Series 7 Episode 1 - The words we use matter" (21 October 2026, 34 minutes), "Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?" (2 November 2025, 36 minutes), and "Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?" (30 September 2025, 28 minutes).
#THEBIGLIFT publishes roughly monthly, with episodes averaging 34 minutes across 78 episodes.
Booking probability for #THEBIGLIFT is 34%, and the host is rated Selective on guests. #THEBIGLIFT requires a Pod Score of 80 or higher. #THEBIGLIFT's contact route on record: verified email.
The strongest fits for #THEBIGLIFT are Marketing, Advertising & PR. #THEBIGLIFT has a business audience.
Webtrends Optimize hosts #THEBIGLIFT, a business podcast with 78 episodes published.
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Episode #1
In this episode of #TheBigLift, Justin Hobbs hosts Matt Beischel, Founder of Corvus CRO to explore the power of words and why they matter. This is especially important when communicating the value of an experiment and...
Episode #11
This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a...
Episode #10
This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies...
Episode #9
On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather...
Episode #8
This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke...
Episode #7
This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing...
#THEBIGLIFT
Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B...
Episode #6
This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion...
Episode #5
This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet...
Episode #4
This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the...
Episode #3
This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best...
Episode #2
'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge...
Episode #1
This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores...
Episode #12
On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts. Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together...
Episode #11
On this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can bring. Whilst...
Episode #10
This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP...
Episode #9
This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it...
Episode #8
On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition...
Episode #7
We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an...
Episode #6
On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they...
Recent guests on #THEBIGLIFT. Study who booked and why before you pitch.
Co-Founder, Managing Director and Chief Strategist, Marriott International's Vacation Club Division
Jungian analyst, author of Religious but Not Religious: Living a Symbolic Life, host of the Digital Jung Podcast, The Lord of the Rings: The Rings of Power
experienced martial arts instructor, Higher Education Futures Institute, University of Birmingham
former Dean of Student Services, Assistant Provost, baseball coach, New York State Missing Persons Clearinghouse
PitchCentric classifies #THEBIGLIFT under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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