Hosted by GAIN Conversion · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
We’re the team behind Conversion, a GAIN specialist, the leading CRO agency helping brands like Microsoft, Meta, Domino’s, and more make serious improvements through experimentation.
GAIN Conversion hosts The GAIN Conversion Podcast, a business show with 14 episodes published.
What does experimentation look like when you’re optimising one of the biggest retail sites in the world? In this episode, we talk with Kevin Washington (former Director of Product Management over Experimentation at Best
In this episode of the Conversion Podcast, Matt is joined by Colin, Vice President of North America at Kameleoon, to explore prompt-based experimentation (PBX) and how AI is transforming the way experiments are built and
Setting the scene for this one and diving right in. Tim talks about successful experimentation being cultivated, not designed or manufactured and why building adoption for experimentation (or any organisational change) c
In this episode, Matt sits down with Tim Mehta, Experimentation PM at Minecraft, to discuss how one of the world's biggest games approaches growth and testing. Tim shares his journey from agency life to big tech (Microso
Join host Matt Wright with Brent Kostak and David Arbour from Adobe as they reveal how the new Experimentation Accelerator is transforming digital experimentation through AI automation, causal insights, and agentic workf
Are your experiments too safe? In this coffee break episode of The Conversion Podcast, Matt and Steven reveal how to build an experimentation “risk profile” that balances safe, incremental wins with bold bets your compet
When your paid ads promise one thing and your landing page says another, conversions suffer. In this episode of The Conversion Podcast, Matt and James dig into a classic - yet often overlooked - challenge in digital mark
Sometimes, the “no-brainer” ideas turn out to be… not so smart. In this episode of The Conversion Podcast, Matt and James break down a fascinating experiment run on KitchenAid’s iconic stand mixers — one that proves why
In this bonus episode of the Conversion Podcast, James shares a fascinating case study about using video to improve product comprehension for a tech product, a cell phone signal booster. We discuss the results of running
HP’s Instant Ink has revolutionized the ink cartridge industry, offering consumers up to 50% savings and the convenience of never running out of ink. Launched in 2013, it now boasts over 10 million subscribers across 38
From CRO to Decision-Making: How to Truly Unlock Value from Experimentation In this episode of The Conversion Podcast, we explore how experimentation can go beyond simple conversion rate optimization (CRO) to become a po
Prioritization That Works: How to Turn Your Experiment Backlog into Real Wins If you could wave a magic wand and design the perfect experiment prioritization system, what would it look like? In this Coffee Break episode
How mature is your experimentation program, really? In this episode of the Conversion Podcast – Coffee Break Edition, Matt is joined by Steph, Senior Consultant at Convergent, to discuss how companies can better evaluate
Using Friction to Drive Conversions A Surprising Experiment That Increased Leads by 9% In this bonus episode of The Conversion Podcast, James shows us one of his top five most fascinating experiments, and it’s all about
You can find the full transcript for this episode and video here. Is perfect testing slowing down your business? In this episode, James Flory breaks down the difference between pragmatic and purist approaches to experime
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The GAIN Conversion Podcast is hosted by GAIN Conversion. The show is categorised under business (marketing) and has published 14 episodes.
The GAIN Conversion Podcast has published 14 episodes.
The GAIN Conversion Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
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