The Unscripted SEO Interview Podcast

Fill the profile, mirror it to your website and citations, then pictures, posts and praise, every month. That is the GBP loop, and Mike Martin , founder of GBPly , says staying on it beats 95% of Google Business...

"These are consensus engines. They're looking at what most people are saying." Josh Shankowsky of Snap SEO in Edmonton joins Jeremy Rivera on Unscripted SEO to explain why generic AI content loses, and what he does...

Laura Iancu has watched listicle tricks move AI answers within the hour, and she thinks every one of those quick wins is a wave that is going to crash. The founder of Searchpedia joins Jeremy Rivera on Unscripted SEO to...

Laura Smith , Head of Client Strategy at ICS-digital , has one rule for international work: localize the campaign, don't just translate it. She also walks through her team's white paper, The Human-Machine Memory Gap...

Ross Hudgens founded Siege Media , and his Wiley book Generative Engine Optimization: The Definitive Guide to AI SEO is out October 12, 2026. His sharpest finding: brands with versus articles were the most likely to get...

Gisele Navarro is the managing editor of HouseFresh , an independent air-quality review site that buys every unit it tests, runs no ads and takes no sponsorships. In September 2023 Google started taking their traffic...

Nick LeRoy has been an SEO for sixteen years and now runs SEOjobs.com , the job board he built because searching "SEO" on LinkedIn still returns a Java developer role with "SEO knowledge, nice to have" buried in the...

Three founders building SEO software sat down for the first Unscripted SEO panel. Patrick Stox (ex-Ahrefs, ex-IBM, now independent), Ben Wills (OppAlerts) and Ben Senescu (OpenSEO) on what actually changed about...

Everyone on LinkedIn says SEO is dead. Laura Hoot has been doing it for close to twenty years and sees the exact opposite happening: hiring, not mass firings. She joins Jeremy Rivera to argue that the SEO expert just...

Google's AI Max does not just pick your keywords anymore - it picks the landing page it sends paid traffic to, off your own site. Lisa Raehsler , founder and principal SEM strategist at Big Click Co , has the...

Alex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he makes the case that a five percent lift in close rate is...

Ben Wills ran the same hotel-recommendation prompt over and over and changed exactly one word in it: the car he was flying to Los Angeles to pick up. Honda Civic, BMW, Ferrari. The hotels moved with the car, and they...

Stephanie Long , founder and CEO of Mrs. SEO , has been doing SEO for almost two decades, and her verdict on AI is blunt: it did not replace the fundamentals, it raised the price of skipping them. "SEO is like the...

Gert Mellak has been doing SEO for 20 years from Madrid, and he came on to tell Jeremy that the number at the bottom of every SEO spreadsheet is fiction. Search Console impressions? "Lots of bots produce impressions...

Isaac Justesen is the founder and CEO of PatientPartners , an agency built exclusively for physiotherapy, chiropractic and counseling clinics. His blunt take: the mechanics of local SEO for a clinic are nearly identical...