Hosted by Edward Sturm · 🇺🇸 us · EN · 1,000 episodes
Established thought leaders with verified media credentials.
Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
Edward Sturm hosts The Edward Show, a business show with 1,000 episodes published.
E1090: If I had to start over at 22 years old with no connections, very little experience, and no audience, this is the exact playbook I'd use to start paying NYC rent in 90 days. This episode breaks down the credibility
E1089: Google's June 2026 spam update is done rolling out, and the SEO world is seeing major volatility. I break down what happened, who appears to be losing, who is better positioned, and what this update says about whe
E1088: Most SEO conversations focus on rankings, backlinks, and AI search. But one of Google's largest traffic sources is still overlooked. I sit down with Google Discover specialist Guilhem Chauvin, who has spent years
E1087: For the past year, one question has dominated conversations around AI search: Is GEO actually different from SEO? Some marketers argue that Generative Engine Optimization is an entirely new discipline. Others beli
E1086: Tiffani Daniel is back on the show to talk about how SEO copywriting can turn into real business value. Last time, we talked about how one blog a week helped take a local dentist to 130,000 monthly visits - https:
E1085: Caleb Ulku joins to talk about one of the most practical local SEO systems I've heard in a while: the "Core 30." The idea is simple: stop treating your website and Google Business Profile like two separate things.
E1084: Should you avoid 301 redirects because they reduce link equity? A lot of SEOs still believe that 301 redirects cause a loss in PageRank. That belief made sense years ago. In 2013, Matt Cutts said 301 redirects cou
E1083: Google researchers published a paper showing how coordinated AI spam can be detected at scale. The research focuses on video spam, but the methods are highly relevant to SEO because they show how Google may think
E1082: WPBeginner used to be one of the biggest WordPress educational blogs on the internet. According to Semrush, WPBeginner was getting around 2.6 million monthly clicks from Google at its peak in May 2021. Now it appe
E1063: If you run a large ecommerce site with hundreds of thousands or millions of product pages, and only a fraction of them are indexed, you are not alone. David Quaid and I break down why Google indexes only 30-40% of
E1062: Most link building advice sounds great until you try to execute it. The real challenge isn't "getting backlinks." It's getting links that make sense, earning real replies, and avoiding tactics that waste your time
E1061: Breaking down one of the most interesting SEO experiments in recent memory: the Cats.txt hoax created by Mark Williams-Cook. He invented a completely fake "standard" called cats.txt, published formal documentation
E1060: AI search is not magic. It is pattern recognition at scale. It looks for consensus, relevance, authority, repetition, and reinforcement across the web. If you understand that, you can influence it. In this episode
E1059: Is SEO actually dead this time? Every few years, the industry declares the end of SEO. This time the argument sounds stronger: AI overviews, AI-generated content, Google "stealing" traffic, collapsing affiliate si
E1058: AI search tools don't just look at your website anymore. They look at your reviews. They scan Reddit threads. They surface YouTube videos. They analyze what real people are saying about your brand. And if the inte
E1057: One of the most common mistakes in SEO: Targeting multiple keywords on your homepage. A lot of marketers and even experienced SEOs believe the homepage has the most authority, so it should target everything. They
E1056: Most people think the solution to competitive SEO is simple: build more backlinks. Authority matters. But if your page doesn't satisfy search intent quickly, backlinks will only help you rank temporarily. They won
E1055: Most people lose sight of what SEO is actually capable of. If you do it properly, SEO is not just about traffic. It is about building an asset that can consistently generate customers, users, and leads without dep
E1054: Breaking down Google's May 2026 Broad Core Update and what I'm seeing across the SEO community as the rollout begins. Google announced a two-week rollout starting May 21, after several days of volatility that had
E1053: Breaking down Google's latest Search changes announced at Google I/O and what they mean in practice for SEO, businesses, agencies, publishers, and affiliates. I also cover the May 2026 core update announcement fro
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The Edward Show is hosted by Edward Sturm. The show is categorised under business (marketing) and has published 1,000 episodes.
The Edward Show has published 1,000 episodes.
The Edward Show regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
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