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The Shift Control Sales Podcast

Hosted by Shift Control · business · EN

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About this Podcast:

Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience.I’m Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness.Over the last 20 years, I’ve helped hundreds of businesses accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a no-nonsense, high-impact approach to driving commercial growth.With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner — not just a trainer — helping businesses turn potential into performance.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

35%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about The Shift Control Sales Podcast

What is The Shift Control Sales Podcast about?

Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience.I’m Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness.

Who hosts The Shift Control Sales Podcast?

The Shift Control Sales Podcast is hosted by Shift Control. The show has published 176 episodes to date.

What has The Shift Control Sales Podcast covered recently?

Recent episodes include "The "surviving to thriving" journey" (5 October 2026, 14 minutes), "Why do managers mentor when they should coach?" (14 September 2026, 12 minutes), and "Time for marketing and sales to be more aligned than ever" (8 September 2026, 11 minutes).

How often does The Shift Control Sales Podcast publish?

The Shift Control Sales Podcast publishes roughly every two weeks, with episodes averaging 18 minutes across 176 episodes.

How hard is it to get booked on The Shift Control Sales Podcast?

Booking probability for The Shift Control Sales Podcast is 35%, and the host is rated Selective on guests. The Shift Control Sales Podcast requires a Pod Score of 80 or higher. The Shift Control Sales Podcast's contact route on record: verified email.

Who should pitch The Shift Control Sales Podcast?

The strongest fits for The Shift Control Sales Podcast are Business & Management Consulting. The Shift Control Sales Podcast has a business audience.

About the host

Shift Control hosts The Shift Control Sales Podcast, a business podcast with 176 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Shift Control Sales Podcast

    The "surviving to thriving" journey

    Oct 5, 202614 min

    I met with a friend last week and we mused at how easy the journey from 'Surviving to thriving' sounds when you say the words really quickly. But the stuff that matters is usually never easy - we have all been, at one...

  • The Shift Control Sales Podcast

    Why do managers mentor when they should coach?

    Sep 14, 202612 min

    What a person understands management to be is often shaped by their own lived experience. For some it’s the simple instruction passed on to them by superiors to get things done. Others benefit from books and coursework...

  • Sep 8, 202611 min

    If salespeople are using AI to sharpen their approach, is it much of a stretch to think buyers are doing exactly the same? Research shows buyers are using AI just as much as sellers — for discovery, comparison...

  • The Shift Control Sales Podcast

    The 12 pleasures of work

    Aug 3, 202610 min

    I think people are generally bad at knowing what they want from work because we've never really been taught to notice what actually gives us pleasure in a career. We chase job titles and status instead of the underlying...

  • The Shift Control Sales Podcast

    How to make sales training stick

    Jul 29, 202614 min

    There are so many reasons for businesses to integrate regular sales training - for some its a massive shift in behaviour having always held internal tribal programmes, for others it is embedded in their DNA and their...

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  • The Shift Control Sales Podcast

    Do you need an AI Strategy or something else?

    May 18, 202614 min

    Recent discussions about AI with clients, coaching colleagues and friends has opened up different avenues of thinking. No denying the benefits of AI and the opposing concerns and fears that clearly exist over work...

  • The Shift Control Sales Podcast

    The problem with having more choice

    Dec 9, 202513 min

    There's a great line from the book "The paradox of choice" by Barry Schwartz - “The more options we have, the less satisfied we are with whatever we choose.” I was drawn to it recently when I was getting a coffee and...

  • The Shift Control Sales Podcast

    How great sales people can become greater

    Nov 13, 202510 min

    I have noticed recently how businesses have become reliant on data to determine whether their business development efforts work or not - over-reliant maybe. The numbers, lead indicators or whatever the performance...

  • The Shift Control Sales Podcast

    Simon Kuper at The Reform Club

    Nov 6, 20259 min

    A first networking event in years - a breakfast event at The Reform Club on Belfast's Royal Avenue in the company of business leaders, listening to journalist Simon Kuper talk about what business can learn from sport...

  • The Shift Control Sales Podcast

    The principle of 'contracting'

    Oct 30, 202514 min

    Contracting is a concept that that has been applied to the coaching, psychotherapy and counselling industries whereby boundaries are created and clarity given to collaborative work between a coach and a coachee. Is this...

  • The Shift Control Sales Podcast

    When not to ask why

    Oct 9, 202514 min

    Beginning a new learning journey and I have picked up some valuable insights already - one being the use of the word 'why' in sales and the importance of finding a different way of asking that question without it. This...

  • The Shift Control Sales Podcast

    It's hard to fix what you cannot see

    Aug 5, 202519 min

    I used to work with a business man who was as good at coaching as he was at growing a multi-million pound business. “I really pity the man that doesn’t know he doesn’t know.” He said to me one day, almost 20 years ago...

  • The Shift Control Sales Podcast

    Who do you trust?

    Jul 29, 202512 min

    Having invited guests over last week, I found myself without some key ingredients for a vegetarian dish I had planned to make. Taking the list of ingredients I challenged CHAT GPT to create a recipe for a similar meal...

  • Jul 17, 202531 min

    Plenty of the recent episodes focus on the importance of process, from pipeline management to presentation formats. We can get caught up with the lure of CRM, believing that data and data management is everything. It...

  • The Shift Control Sales Podcast

    Forecasting for sales success

    Jul 9, 202526 min

    I was making plans for this coming weekend - Tyrone V Kerry in Dublin. Should I or shouldn't I? Weather isn't all that relevant but I looked at the forecast and found another reason to go. The importance of being able...

  • The Shift Control Sales Podcast

    You may ask yourself, how did I get here?

    Jul 2, 202528 min

    I came across the following quote from a post on Instagram: “It doesn’t make sense to continue wanting something if you’re not willing to do what it takes to get it. If you don’t want to live the lifestyle then release...

  • The Shift Control Sales Podcast

    Lead generation is the new sales superpower

    Jun 25, 202537 min

    According to Gartner research, only 17% of the buying process is spent with suppliers — that’s not much more than one-sixth of the journey. So if you're waiting for that 17% to come to you, you’re missing the 83% where...

  • The Shift Control Sales Podcast

    'The Process is the Goal' - Addendum

    Jun 19, 202519 min

    I found myself a little hypocritical in the previous episode - trying to maybe make everything sound so easy when in truth getting into good habits in any part of your life can be anything but easy. I felt it important...

Recent guests

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