
You’re behind on quota with a handful of weeks left in the year, and the easiest lever sitting in front of you is a discount. In this solo episode, I explain why that lever almost always costs more than it saves, and...


business
Hosted by Donald C. Kelly · business · EN
I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take o
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Signup to Generate a PitchI believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status.
The Sales Evangelist is hosted by Donald C. Kelly. The show has published more than 1,000 episodes to date.
Recent episodes include "The Last 45 Days: How to Close Q4 Without Discounting | Donald C. Kelly - 2049" (26 October 2026, 16 minutes), "4 Ways I’m Using AI in My Sales Process Right Now | Donald C. Kelly - 2048" (23 October 2026, 15 minutes), and "Predicting the Hang Up: How Sales Fear Fulfills Itself | Donald C. Kelly - 2046" (16 October 2026, 18 minutes).
The Sales Evangelist publishes roughly a few times a week, with episodes averaging 30 minutes across more than 1,000 episodes.
Booking probability for The Sales Evangelist is 39%, and the host is rated Selective on guests. The Sales Evangelist requires a Pod Score of 92 or higher. The Sales Evangelist's contact route on record: verified email.
The strongest fits for The Sales Evangelist are Business & Professional Training and Business & Management Consulting. The Sales Evangelist has a business audience.
Donald C. Kelly hosts The Sales Evangelist, a business podcast with more than 1,000 episodes published.
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You’re behind on quota with a handful of weeks left in the year, and the easiest lever sitting in front of you is a discount. In this solo episode, I explain why that lever almost always costs more than it saves, and...

A year ago, I thought AI was mostly a research tool. That assumption didn't age well. In this solo episode, I walk through the four places AI actually earns a spot in my sales process today and where I still insist on...

The phone rings, they pick up, and before you've said a single word, you've already decided how this call is going to go. In this solo episode, I break down a pattern I see constantly in sales reps, including myself in...

Kristie Jones treats her AI agent like a four year old. Not as an insult, as a management strategy. The same way she taught her son "no touch" before he understood why, she's learned that agents need boundaries...

"Broke, rich." That's the two-word test Jimmy Burgess uses to explain whether a sales career is working: phone up to your ear, you're rich; phone down, you're broke. Pulled from our archive, Jimmy, Chief Growth Officer...

You did everything right, or at least you thought you did, and the deal still fell apart anyway. This one is coming from the archives, and the principles hold up just as well today as they did when we first recorded it...

“It’s too expensive” may be the answer a prospect gives you, but it may not be the reason they are saying no. The real issue could be that they do not see the value, they already have another solution, or they have...

Nearly half of all B2B sales conversations end with no decision at all, and that number keeps climbing. This solo episode breaks down the discovery call framework built over years of carrying a bag as a software sales...

Episode #2040
Selling a must-have product sounds easier than selling a nice-to-have. But even when your solution is critical to a customer’s business, you still have competitors fighting for the same deal. So, what makes a buyer...

Product-market fit isn't a yes or no question, and treating it like one is what trips up most founders and sales leaders. That's the core idea Collin Stewart, co-founder and CEO of Predictable Revenue and host of the...

AI is changing sales fast. But is it actually replacing salespeople, or is it exposing the sellers who never developed real strategy skills? That’s the question I explore in this conversation with John Stopper. John and...

Connection rates have dropped roughly five times since before COVID. If ten percent of your calls used to turn into a conversation, you're probably closer to two now. David Zeff , CEO of Whistle, runs an agency that...

Sometimes the best way to close more deals isn't by adding new people to your pipeline (though that's always a good thing.) Instead, the best thing is to address the issues that make a deal fail before they fail. In...

A former Marine who did eight combat deployments in eight years now spends his time teaching people to stop pitching and start asking better questions. Keith Gillispie , founder of REI Automated, left the Marines in...

37 reps who got the least recognition on one 153-person sales team averaged 62 percent quota attainment. The team average was 107 percent. That gap is the whole argument Sindre Haaland , CEO and founder of SalesScreen...


Imagine doubling your close rate and cutting your sales cycle in half. That's not a hypothetical. It's exactly what Pieter Leenhouts and his team did at Tax Guard, a Cogency Global company that sells to banks and...

show notes

show notes

Recent guests on The Sales Evangelist. Study who booked and why before you pitch.
acclaimed entrepreneur, bestselling author of This is Strategy: Make Better Plans, Carbon Almanac
entrepreneur and author, Goal Crazy Planners
keynote speaker, sales trainer, fractional sales leader, women-in-sales expert, The River View at Frankenmuth Brewery
Founder of The Purposeful Performer, The Purposeful Performer
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