business
Hosted by Gene Villanoz and Ryan Fenton · business · EN
Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you.The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients.Tune in and subscribe to The PPC Cave today! 🔔👍❤️
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Signup to Generate a PitchGene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce. We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you.
The PPC Cave is hosted by Gene Villanoz and Ryan Fenton. The show has published 143 episodes to date.
Recent episodes include "Google Ads Lead-Gen Tips Mashup Episode | Ep 135" (26 October 2026, 13 minutes), "How AI Makes Analyzing Google Ads Easier | EP 134" (20 October 2026, 11 minutes), and "Manual CPC vs. Smart Bidding: When Should You Make the Switch? | EP 133" (12 October 2026, 23 minutes).
The PPC Cave publishes roughly weekly, with episodes averaging 21 minutes across 143 episodes.
Booking probability for The PPC Cave is 35%, and the host is rated Selective on guests. The PPC Cave requires a Pod Score of 80 or higher. The PPC Cave's contact route on record: verified email.
The strongest fits for The PPC Cave are Marketing, Advertising & PR. The PPC Cave has a business audience.
Gene Villanoz and Ryan Fenton hosts The PPC Cave, a business podcast with 143 episodes published.
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Episode #135
In Episode 135 we recap Gene & Ryan's best advice on how to approach your Google Ads Lead-Gen.Timestamps00:12 Targeting the Wrong Keywords01:53 Your Budget is Too Small04:56 You're Looking at the Wrong Metrics07:08 Your...
In Episode 134 we go over the best AI workflows to utilize for analyzing Google Ads (thanks to Opteo).Timestamps01:55 How I use Opteo's AI Chat to streamline weekly Google Ads audits. 02:26 The exact prompt I use to...
In Episode 133 we recap what to do before using Manual CPC, and how it compares against automated bidding in Google Ads.Timestamps00:29 Before You Use Manual CPC 00:35 Start with Intentional Bids 02:05 Watch Search...
In Episode 132, we talk about what happens when a Google Ads account needs to scale down instead of scale up — and why clients sometimes expect performance to stay exactly the same after a significant budget...
Episode #131
In Episode 131 Gene jumps into differences business owners and google ads managers should all be aware of when it comes to Google Ads vs Meta Ads.Timestamps02:56 WHY ARE WE TALKING ABOUT THIS? 04:16 META AND GOOGLE ARE...
In Episode 130 Gene dives into 3 important steps to take before using Manual CPC.Timestamps02:50 Start With Intentional Bids — Don’t Just Guess 05:36 Watch Search Terms, Impression Volume & Actual CPC0 8:37 Let...
In Episode 129 Gene answers a listener question on how to go about getting your first Google Ads client.Timestamps02:25 Being Good at Google Ads vs. Getting Someone to Pay You04:26 How Do You Prove You're Good Without...
In our Episode 128 recap we highlight some of Gene & Ryan's most memorable points from Episode 128, covering Google's decision for Pmax to add channel prioritization controls.Timestamps00:14 What’s New02:04 Why This...
In Episode 128 Gene and Ryan debate whether more control will help advertisers or disrupt the automation that makes PMax effective.Timestamps03:54 What’s New 06:21 Why This Matters 08:24 PPC Cave Discussion 39:22...
In Episode 127 Gene breaks down the real job of search campaigns inside an eCommerce strategy and explains why the smartest PPC managers use search and Performance Max together.Timestamps02:06 Main Idea 02:32 Don't...
In Episode 125, Gene discusses understanding search intent in Google Ads...Timestamps05:08 Segment 1: Google's Job vs. Your Job 05:57 Segment 2: The Four Types of Search Intent 12:39 Segment 3: Walk Through the Real...
Episode #124
In Episode 124, Gene dives into tips on how to increase your Google Ads clients...Timestamps02:19 Show Expertise06:19 Retention 12:11 Give FreelyGene & Ryan are digital marketing professionals and co-hosts of The PPC...
In Episode 123, Gene & Ryan reunite to discuss 2 quiet updates from Google Ads that'll impact every Google Ads advertiser in the next year...Timestamps08:24 Local Services Ads Are Moving Into Google Ads 17:47 Google...
In Episode 120, Ryan dives into the 3 red flags to keep top of mind when it comes to working with an agency or Google Ads manager. Timestamps06:03 No Clear Structure / Strategy 10:49 Auto Apply Recommendations 14:53...
In Episode 119 dives into Google's announcement of one of the most important Smart Bidding changes we've seen in years.Timestamps06:53 Why This Matters For Target CPA Campaigns07:40 Why Target ROAS Advertisers Should Be...
In Episode 118, Gene dives into the right and wrong times to be using broad match for your Google Ads campaign, and his experience with it recently.Timestamps02:44 Why Broad Match Has Become So Popular 03:34 The Mistake...
In Episode 117, Gene dives into 10 reasons on why your lead gen search campaign could be failing.Timestamps04:02 You're Targeting the Wrong Keywords 05:44 Your Search Terms Don't Match Your Service 07:36 Your Budget Is...
<p>In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen!Timestamps03:25 We want to hear from you!</p><p>04:37 The Secret To Lead Gen Success</p><p>07:16 Google Ads Is The Hammer / Landing...
Episode #115
<p>In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager.Timestamps01:44 How do you measure success</p><p>04:57 Account structure</p><p>07:44 Conversion...
Episode #114
<p>In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event.Timestamps03:34 Search Is Becoming Conversational</p><p>05:16 Google Wants To Own Commerce</p><p>06:31...
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Opteo
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