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Hosted by Gene Villanoz and Ryan Fenton · 🇺🇸 US · EN · 132 episodes
Established thought leaders with verified media credentials.
Gene and Ryan co-host The PPC Cave discussing everything Google Ads for lead generation and e-commerce.We are Fiverr Pros with over $10 million budget managed between them, 10+ years of experience and having in-house/agency and freelancing experience, The PPC Cave is dedicated to sharing our extensive knowledge with you.The best Google Ads strategies, the latest techniques in the industry, bespoke solutions for our viewers and real results from our own clients.Tune in and subscribe to The PPC Cave today! 🔔👍❤️
Gene Villanoz and Ryan Fenton hosts The PPC Cave, a business show with 132 episodes published.
In Episode 125, Gene discusses understanding search intent in Google Ads...Timestamps05:08 Segment 1: Google's Job vs. Your Job 05:57 Segment 2: The Four Types of Search Intent 12:39 Segment 3: Walk Through the Real Sear
In Episode 124, Gene dives into tips on how to increase your Google Ads clients...Timestamps02:19 Show Expertise06:19 Retention 12:11 Give FreelyGene & Ryan are digital marketing professionals and co-hosts of The PPC Cav
In Episode 123, Gene & Ryan reunite to discuss 2 quiet updates from Google Ads that'll impact every Google Ads advertiser in the next year...Timestamps08:24 Local Services Ads Are Moving Into Google Ads 17:47 Google Disp
In Episode 120, Ryan dives into the 3 red flags to keep top of mind when it comes to working with an agency or Google Ads manager. Timestamps06:03 No Clear Structure / Strategy 10:49 Auto Apply Recommendations 14:53 Conv
In Episode 119 dives into Google's announcement of one of the most important Smart Bidding changes we've seen in years.Timestamps06:53 Why This Matters For Target CPA Campaigns07:40 Why Target ROAS Advertisers Should Be
In Episode 118, Gene dives into the right and wrong times to be using broad match for your Google Ads campaign, and his experience with it recently.Timestamps02:44 Why Broad Match Has Become So Popular 03:34 The Mistake
In Episode 117, Gene dives into 10 reasons on why your lead gen search campaign could be failing.Timestamps04:02 You're Targeting the Wrong Keywords 05:44 Your Search Terms Don't Match Your Service 07:36 Your Budget Is T
In Episode 116, Ryan reveals the secret to having success with Google Ads lead gen!Timestamps03:25 We want to hear from you! 04:37 The Secret To Lead Gen Success 07:16 Google Ads Is The Hammer / Landing Pages Are The Wal
In Episode 115, Gene breaks down 5 important questions you should keep in mind before hiring a PPC manager.Timestamps01:44 How do you measure success 04:57 Account structure 07:44 Conversion tracking 10:30 Campaign that
In Episode 114, Gene breaks down everything you need to know about the Google Marketing Live 2026 event.Timestamps03:34 Search Is Becoming Conversational 05:16 Google Wants To Own Commerce 06:31 First-Party Data Became M
In Episode 112, Ryan shows his negative keywording process for Google Ads!Timestamps00:13 Intro00:39 Opteo 28 Days 01:45 Episode 113 04:30 Search Terms 15:23 Keyword PlannerGene & Ryan are digital marketing professionals
In Episode 112, Gene and Ryan give their thought on Open AI finally launching ChatGPT ads. Timestamps 04:22 OpenAI Launches ChatGPT Ads Manager 09:05 Why This Matters 09:34 ChatGPT Ads vs Google Ads 14:15 Early Features
In Episode 111, we recap Gene and Shaquira's conversations about AI workflows and how it can make or break your Google Ads campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside disco
In Episode 110, Gene and Shaquira dive into their thoughts on AI and how it can improve your workflow for managing PPC, but also being cautious of automation.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCca
In Episode 109 Gene discusses his take on broad match vs phrase match.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&ut
In Episode 108 Gene dives into the truth of Google Ads' optimization score and if its really worth trusting.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.ri
In Episode 107 Gene dives into ways you should be optimizing Performance Max for your e-comerce.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?
In Episode 106 Ryan dives into the most optimal Google Ads shopping setup you could have for you and your client's campaigns.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code
In Episode 105 Gene and Ryan dives into all the different reasons you could be handling Lead Gen incorrectly.Ryan Last Episodehttps://youtu.be/Tv8mnuKyYeU?si=J2cW0Su5r2uQq_HHEpisode 84 | Lead Gen For P-Max?https://youtu.
In Episode 104 Ryan dives into a much needed conversation about AI Max for Google Ads.Google Ads ChatGPT Prompttempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial
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The PPC Cave is hosted by Gene Villanoz and Ryan Fenton. The show is categorised under business (marketing) and has published 132 episodes.
The PPC Cave has published 132 episodes.
The PPC Cave regularly covers business, marketing. It sits in the business category, with a marketing focus.
The PPC Cave is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The PPC Cave hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The PPC Cave average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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