Hosted by Jyll Saskin Gales · 🇺🇸 US · EN-US · 126 episodes
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Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success. Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads
Jyll Saskin Gales hosts Inside Google Ads with Jyll Saskin Gales, a business show with 126 episodes published.
Is it still worth learning Google Ads, or is AI making us obsolete? In episode 126 of the Inside Google Ads podcast, host Jyll Saskin Gales addresses the growing apprehension and fear surrounding the future of Google Ads
Customer Match is the holy grail of modern marketing, yet many Google Ads practitioners still aren't using it. In episode 125 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why uploading your first-par
If you're used to the way search ads work, switching to Demand Gen can feel like an insurmountable challenge. In episode 124 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales shares a real world exampl
Yes, keyword research still matters in Google Ads. And no, AI can't do it for you! The most successful Google Ads advertisers are the ones who provide campaigns with the foundation they need to learn from, and that inclu
Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with Maximize C
Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with Maximize C
It's hours after #GML2026, and Inside Google Ads host Jyll Saskin Gales is reporting live from Google's headquarters in Mountain View, California with special guest Ginny Marvin, Ads Product Liaison at Google and host of
Google Ads is no longer just about search. While search ads are a marketer's dream, they rely on users actively typing queries. If you are already dominating your core keywords, adding more budget often just leads to hig
Most people panic when they see a red warning in Google Ads, but it might actually be the best news you get today. In episode 119 of the Inside Google Ads podcast, host Jyll Saskin Gales explores a scenario that most adv
If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it anymore! In episode 118 of the Inside Google Ads podcast, Google Ads Coach Jyll S
Are the official Google Ads certifications actually worth anything in 2026? In episode 117 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles this question that every digital marketer has asked themselves a
Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school tactics of hyper-specific targeting are not performing like they used to.
Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode 115 of the Inside Google Ads podcast, host Jyll Saskin Gales steps back
The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In episode 114 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales ai
Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics in the Google Ads community, but the decision should be based on data, not a gu
If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that "Eligible (Limited)" status in Google Ads with frustration. Operating in a sensitive
It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pro or a business owner managing your own account, this is one of the most common
Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best practices" and "ALWAYS do this" don't apply. In episode 110 of the Inside Google
Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you USE that transparency to optimize your Performance Max campaign? In special episode 109, Inside
Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, lock out your clients, and rack up hundreds of thousands of dollars in f
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Inside Google Ads with Jyll Saskin Gales is hosted by Jyll Saskin Gales. The show is categorised under business (marketing) and has published 126 episodes.
Inside Google Ads with Jyll Saskin Gales has published 126 episodes.
Inside Google Ads with Jyll Saskin Gales regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
Inside Google Ads with Jyll Saskin Gales is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Inside Google Ads with Jyll Saskin Gales average 15 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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