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Inside Google Ads with Jyll Saskin Gales

Hosted by Jyll Saskin Gales · business · EN-US · 142 episodes

~9.2k on YouTube

About this Podcast:

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, conversion tracking, creative best practices, campaign efficiency and more. Whether you're a novice or an experienced advertiser, tune in for valuable PPC tips that can transform your advertising approach and maximize your campaigns' success. Each episode transcript is also available for free via email, subscribe at jyll.ca/insidegoogleads

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Contact path

Public web form

Booking probability

33%

Guest openness

Selective

80/100
Required Score

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Questions about Inside Google Ads with Jyll Saskin Gales

What is Inside Google Ads with Jyll Saskin Gales about?

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts.

Who hosts Inside Google Ads with Jyll Saskin Gales?

Inside Google Ads with Jyll Saskin Gales is hosted by Jyll Saskin Gales. The show has published 142 episodes to date.

What has Inside Google Ads with Jyll Saskin Gales covered recently?

Recent episodes include "Get Your Google Ads Ready for Q4 (Before It’s Too Late!)" (15 October 2026, 33 minutes), "Can $10 a Day Work on YouTube? Yes! Here's How" (1 October 2026, 17 minutes), and "AI Just Broke This Google Ads Account" (24 September 2026, 5 minutes).

How often does Inside Google Ads with Jyll Saskin Gales publish?

Inside Google Ads with Jyll Saskin Gales publishes roughly weekly, with episodes averaging 17 minutes across 142 episodes.

How hard is it to get booked on Inside Google Ads with Jyll Saskin Gales?

Booking probability for Inside Google Ads with Jyll Saskin Gales is 33%, and the host is rated Selective on guests. Inside Google Ads with Jyll Saskin Gales requires a Pod Score of 80 or higher. Inside Google Ads with Jyll Saskin Gales's contact route on record: public web form.

Who should pitch Inside Google Ads with Jyll Saskin Gales?

The strongest fits for Inside Google Ads with Jyll Saskin Gales are Marketing, Advertising & PR. Inside Google Ads with Jyll Saskin Gales has a business audience and around 9,200 subscribers on YouTube.

About the host

Jyll Saskin Gales hosts Inside Google Ads with Jyll Saskin Gales, a business show with 142 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #142

    Get Your Google Ads Ready for Q4 (Before It’s Too Late!)

    Oct 15, 202633 minS3

    Black Friday and Cyber Monday are right around the corner. Are your Google Ads ready for peak holiday shopping? In episode 142 of the Inside Google Ads podcast, host Jyll Saskin Gales break down the latest Google Ads...

  • Episode #140

    Can $10 a Day Work on YouTube? Yes! Here's How

    Oct 1, 202617 minS3

    This is the episode every small business needs! Can you run YouTube campaigns on a modest budget and actually get meaningful results? Absolutely. In episode 140 of Inside Google Ads, host Jyll Saskin Gales sits down...

  • Episode #139

    AI Just Broke This Google Ads Account

    Sep 24, 20265 minS3

    Should you let Claude run your Google Ads? No. Wait... let me think about that... NO! Generative AI chatbots might be helpful for drafting emails or analyzing reports, but using them for Google Ads strategic decisions...

  • Episode #138

    6 Talks in 30 Days: My Newest Google Ads Strategies

    Sep 17, 202625 minS3

    In this special episode 138 of Inside Google Ads, host Jyll Saskin Gales gives an exclusive preview of her upcoming conference talks across Europe and Canada. Preparing for six presentations in 30 days, Jyll shares...

  • Episode #137

    The Truth About Competitor Targeting in Google Ads

    Sep 10, 202611 minS3

    Competitor targeting in Google Ads is widely misunderstood. After seeing so much misinformation online, Google Ads Coach Jyll Saskin Gales sets the record straight in episode 137. She breaks down common competitor...

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  • Episode #135

    AI Won't Replace You, But This Will

    Sep 3, 202614 minS3

    AI is not taking your job, but sticking to outdated manual tactics just might. In episode 136 of Inside Google Ads, Jyll Saskin Gales shares an excerpt from an interview she recently did with Erum Shaheen about the...

  • Episode #134

    Stop Paying $100 Per Click: The Google Ads Strategy You're Missing

    Aug 27, 202612 minS3

    Are you tired of the same old recycled Google ads tips, tricks and "hacks"? Get ready for something new! In episode 135, host Jyll Saskin Gales shares a fresh perspective on a Google Ads strategy that works well for...

  • Episode #133

    Google Ads Has Changed. Have You?!?

    Aug 20, 202637 minS3

    2016 may be trending on social media, but it has no place in your Google Ads strategy! In special episode 134, Google Ads Coach Jyll Saskin Gales sits down with conversion optimization expert and Heart Before Cart...

  • Episode #133

    5 Performance Max Mistakes Even Experts Make

    Aug 13, 202614 minS3

    If PMax is just a black box, doesn't that mean you can't optimize it? Wrong on so many levels! In Episode 133 of Inside Google Ads, host Jyll Saskin Gales breaks down five common Performance Max mistakes that even...

  • Episode #131

    3 Steps to Lower Your CPC with Quality Score

    Aug 6, 202610 minS3

    Quality Score is one of those foundational Google Ads components that every practitioner knows is important, but figuring out how to improve it can be surprisingly difficult. In episode 132, host Jyll Saskin Gales...

  • Episode #131

    The Future of Google Ads: AI Agents, Ask Advisor & More

    Jul 30, 202638 minS3

    How can you navigate the sheer volume of changes coming to Google Ads every week? In this special episode, Google Ads Coach Jyll Saskin Gales is joined by agency owner Duane Brown in a conversation hosted by Lunio's...

  • Episode #129

    Google Ads Management: What to Do (and When to Do Nothing)

    Jul 16, 202616 minS3

    How do you actually manage your Google Ads on a day-to-day, week-to-week, or month-to-month basis? In episode 129 of Inside Google Ads, host Jyll Saskin Gales breaks down exactly how to approach campaign management...

  • Episode #128

    Maxed Out Search? My Strategy for Scaling Google Ads

    Jul 9, 20266 minS3

    What should you do when your search campaigns are maxed out? In episode 128 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a story about a Google Ads coaching client who runs an agency, and achieved...

  • Episode #127

    The AI Paradox: Why Google Ads Automation Isn't Saving You Time

    Jul 2, 202618 minS3

    We were promised that AI would save us so much time, we could lie on the beach while automation handled our business. The reality so far? Quite different! In this conversation between Fred Vallaeys, CEO of Optmyzr, and...

  • Episode #126

    Is Google Ads Dead? Why I’m More Excited Than Ever for the Future

    Jun 25, 202616 minS3

    Is it still worth learning Google Ads, or is AI making us obsolete? In episode 126 of the Inside Google Ads podcast, host Jyll Saskin Gales addresses the growing apprehension and fear surrounding the future of Google...

  • Episode #125

    You Need Customer Match: The Holy Grail of Google Ads in the AI Era

    Jun 18, 202616 minS3

    Customer Match is the holy grail of modern marketing, yet many Google Ads practitioners still aren't using it. In episode 125 of the Inside Google Ads podcast, host Jyll Saskin Gales explains why uploading your...

  • Episode #124

    Google Ads Demand Gen: Use the 5x5x5 Rule to Stop Ad Fatigue

    Jun 11, 20267 minS3

    If you're used to the way search ads work, switching to Demand Gen can feel like an insurmountable challenge. In episode 124 of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales shares a real world...

  • Episode #123

    Google Ads Keyword Research: Your 10 Step Strategy for 2026

    Jun 4, 202611 minS3

    <p>Yes, keyword research still matters in Google Ads. And no, AI can't do it for you! The most successful Google Ads advertisers are the ones who provide campaigns with the foundation they need to learn from, and that...

  • Episode #122

    Should You Start On Maximize Conversions? Yes! Here's The Truth

    May 28, 202615 minS3

    <p>Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with...

  • Episode #122

    Should You Start On Maximize Conversions? Yes! Here's The Truth

    May 28, 202618 minS3

    <p>Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with...

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