Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
26%
Guest openness
Selective
Sign up to generate a grounded pitch for Focus Your Ads.
Signup to Generate a PitchWelcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising.
Focus Your Ads is hosted by Dan Caston. The show has published 40 episodes to date.
Recent episodes include "Why AI Lying Made Me Hopeful for the Future of Google Ads & Keywords" (5 March 2026, 8 minutes), "Google Ads Conversion Goals Explained (Primary, Secondary, Custom Goals)" (26 February 2026, 13 minutes), and "You're Training Google Ads on the Wrong Calls" (20 February 2026, 11 minutes).
Focus Your Ads publishes roughly weekly, with episodes averaging 17 minutes across 40 episodes.
Booking probability for Focus Your Ads is 26%, and the host is rated Selective on guests. Focus Your Ads requires a Pod Score of 80 or higher. Focus Your Ads's contact route on record: verified email.
The strongest fits for Focus Your Ads are Marketing, Advertising & PR. Focus Your Ads has a business audience.
Dan Caston hosts Focus Your Ads, a business podcast with 40 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #37
AI lied to me for over an hour. And honestly, it made me more optimistic about the future of Google Ads than I've been in a while. In this video I break down why the growing trust problem with AI is actually good news...
Episode #36
If you want help fixing your conversion setup, you can enter the coaching call giveaway here: https://focusyourads.ca/giveaway Google Ads doesn’t optimize based on what you want. It optimizes based on the conversion...
Episode #35
CallRail - 3rd Party Call Tracking (Affiliate link) https://partners.callrail.com/uwxvcsk5bgfk Are your Google Ads generating real customers, or just spam, price shoppers, and wrong numbers? If your dashboard looks...
Episode #34
Your Google Ads dashboard says everything is working. Leads are coming in, CPA looks solid, volume is up. But the business is telling a different story. In this podcast, I break down what's actually happening when an...
Episode #34
Ever opened your Google Ads dashboard and felt completely overwhelmed by all the numbers staring back at you? You're definitely not alone. Here's the thing: the biggest problem most advertisers face isn't a lack of...
Episode #34
In this podcast, I explain why conversion tracking has become the most important lever in Google Ads in 2026, and how the data you send into the platform directly affects your costs, lead quality, and ability to scale...
Focus Your Ads
These are some of the top Google Ads metrics to watch in your account. If you want to work with us, visit https://focusyourads.ca
Episode #33
Learn about the 3 pillars of Google Ads that really hold the whole system up. Great episode for anyone getting started in Google Ads. If you want to work with us, reach out at https://focusyourads.ca
Episode #32
Not sure how much to budget for Google Ads? In this episode, Dan breaks down the math step-by-step so you can figure out exactly what to spend, how to calculate your cost per lead, and when to scale up or pull back...
Episode #31
In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly...
Episode #30
In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.
Episode #29
In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results...
Episode #28
In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a...
Episode #27
If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in! Need someone to manage your ads or want a consultation...
Episode #26
In this episode of Focus Your Ads , we’re diving deep into Google Ads Quality Score —what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new...
Episode #25
In this episode of Focus Your Ads , Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with...
Episode #24
Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. If you want to learn more, make sure to visit, https://FocusYourAds.com/learn-google-ads
Episode #23
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also...
Episode #22
In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns. Understanding this dynamic will make a big difference to the success of your shopping campaigns.
Episode #21
In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.
PitchCentric classifies Focus Your Ads under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Google Ads Podcast
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads Strategy Hub
Google Ads Unleashed | Winning Strategies for E-Commerce Marketers
The AdExpert Podcast
The Indie PPC Podcast with Joey Bidner
Is this podcast yours and you'd like to remove or correct details? Request removal or email privacy@pitchcentric.com.
Questions about the free trial? See the pricing FAQ