Hosted by Dan Caston · 🇺🇸 US · EN-US · 40 episodes
Established thought leaders with verified media credentials.
Welcome to the podcast dedicated to helping you grow your service business with Google Search Ads. Each week, we bring you actionable tips, insights, and updates to elevate your business through highly targeted search advertising. Whether you’re a freelancer, business owner, or anyone looking to get results with Google Ads, we break down strategies specifically for service businesses to maximize leads and conversions. Don’t get lost in the online ad jungle—hit subscribe, tune in, and let’s drive your business forward together.
Dan Caston hosts Focus Your Ads, a business show with 40 episodes published.
AI lied to me for over an hour. And honestly, it made me more optimistic about the future of Google Ads than I've been in a while. In this video I break down why the growing trust problem with AI is actually good news fo
If you want help fixing your conversion setup, you can enter the coaching call giveaway here: https://focusyourads.ca/giveaway Google Ads doesn’t optimize based on what you want. It optimizes based on the conversion goal
CallRail - 3rd Party Call Tracking (Affiliate link) https://partners.callrail.com/uwxvcsk5bgfk Are your Google Ads generating real customers, or just spam, price shoppers, and wrong numbers? If your dashboard looks great
Your Google Ads dashboard says everything is working. Leads are coming in, CPA looks solid, volume is up. But the business is telling a different story. In this podcast, I break down what's actually happening when an acc
Ever opened your Google Ads dashboard and felt completely overwhelmed by all the numbers staring back at you? You're definitely not alone. Here's the thing: the biggest problem most advertisers face isn't a lack of data.
In this podcast, I explain why conversion tracking has become the most important lever in Google Ads in 2026, and how the data you send into the platform directly affects your costs, lead quality, and ability to scale. W
These are some of the top Google Ads metrics to watch in your account. If you want to work with us, visit https://focusyourads.ca
Learn about the 3 pillars of Google Ads that really hold the whole system up. Great episode for anyone getting started in Google Ads. If you want to work with us, reach out at https://focusyourads.ca
Not sure how much to budget for Google Ads? In this episode, Dan breaks down the math step-by-step so you can figure out exactly what to spend, how to calculate your cost per lead, and when to scale up or pull back. Lear
In this episode we dive into the alpha beta setup for a shopping campaign. This is a bit more technical, but it is the best way to control search terms for any shopping campaign. Essentially you can show up for exactly w
In this episode I dive into a few ideas on what you can do when you see your Performance Max fall off a cliff. I also talk about how to future proof your account so you don't have this happen.
In this episode, I break down how to properly structure your ad groups in Google Ads. Whether you're just getting started or you've been running campaigns for a while, your ad group setup can make or break your results.
In this episode, I talk about target ROAS and Target CPA. These can be very powerful strategies that are sometimes misunderstood. I also talk about what I have noticed to be working in todays Google Ads world with a bonu
If you have a small budget of about $500, let's talk about how I would optimize this. What campaign type, strategy, keyword match type and more. Let's dive in! Need someone to manage your ads or want a consultation sessi
In this episode of Focus Your Ads , we’re diving deep into Google Ads Quality Score —what it is, why it matters, and how improving it can lead to lower costs and better performance for your campaigns. Whether you're new
In this episode of Focus Your Ads , Glen and Dan dive into the ins and outs of setting up effective location targeting in Google Ads. Learn how to use the radius feature to pinpoint your audience, optimize bids with laye
Let's touch on some reasons why you struggle in Google Ads as a beginner. It probably not what you think. If you want to learn more, make sure to visit, https://FocusYourAds.com/learn-google-ads
In this episode, we dig into what exactly is involved in Keyword Matching. We discuss the categories of Keywords like Exact Match, Phrase Match and Broad Match and which types of campaigns are using these. We also discus
In this episode, we talk about what makes a good or bad search term as it relates to your shopping campaigns. Understanding this dynamic will make a big difference to the success of your shopping campaigns.
In this episode, we explain how to set up and use Split Testing in Google Ads to help you gather meaningful data so that you can make data-driven decisions to enhance your campaign's performance.
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Focus Your Ads is hosted by Dan Caston. The show is categorised under business (marketing) and has published 40 episodes.
Focus Your Ads has published 40 episodes.
Focus Your Ads regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
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Episodes of Focus Your Ads average 17 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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