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Hosted by Deirdre Martin · EN · 178 episodes
Established thought leaders with verified media credentials.
The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
Deirdre Martin hosts The Master Your Business Podcast, a business show with 178 episodes published.
You handed the client over on Monday, and by Wednesday you'd taken the work back, even though the client never said a word. In this episode, Deirdre Martin breaks down why the decision to hand client work over gets made
Use the free CyberScale Diagnostic to see where your business is still too dependent on you: https://www.deirdremartin.ie/cyberscalediagnostic . You hired someone so the business would stop running through you, and someh
Your LinkedIn posts, podcast appearances, website rebuild and speaking slots are turning up the volume on the message your cybersecurity consultancy already has. If that message is unsettled, buyers see you more often an
You're posting on LinkedIn every week and still not landing a single cybersecurity buyer conversation. In this episode, Deirdre Martin breaks down why LinkedIn's 2026 algorithm change and your buyer's own behaviours are
If your website got visitors this week but your inbox got nothing, this episode explains exactly what happened, and it starts with the fridge in your kitchen. There's a mechanism in your buyer's brain that deletes anythi
You did everything right. The quality of your work is excellent. You get consistent referrals. And yet, somewhere around £500k, your cybersecurity business starts to feel more like a slog. In this episode I break down wh
Your phone's ringing with NIS2 and DORA enquiries, your calendar's full to October, and it finally feels like the growth you've been working for. So why do the busiest cybersecurity founders keep ending up the most stuck
Find Your Zag, free positioning tool: https://www.tryinteract.com/share/quiz/69cd6a56de5b5fd533f29a4f ----- Losing a pitch to Deloitte or KPMG and telling yourself it was the budget, reputation or size? It probably wasn'
Your proposals wait on you. Your clients escalate to you. Your team asks you things they're perfectly capable of deciding themselves. And the harder you work, the worse that gets. In this episode, Neuro-Strategic Busines
You had a great call. They seemed genuinely ready. Then they went quiet, and you've been replaying that conversation ever since trying to figure out what went wrong. Here's what nobody tells you about why prospects ghost
Your cybersecurity consultancy is technically excellent. So why aren't you the one getting the call when a new regulation lands? In this episode, I get into what the AI executive order signed June 2nd actually means for
You just landed a seriously big client. Great money, meaningful work, and the kind of project that proves the market already trusts you. So why does your pipeline look like a ghost town three months later? In this episod
Your last sales call probably handed you your next best content idea. You just didn't write it down. If you're posting consistently but still explaining the same things on every discovery call, watching warm leads go qui
Your marketing is generating leads, but the wrong ones. The positioning is trying to speak to everyone, and the moment you do that, your ideal client stops recognising themselves in what you say. A London pop-up called F
Delegating tasks and delegating thinking are two completely different things, and most founder-led businesses do only one. In this episode, Deirdre walks through the customer journey exercise she uses with clients to fin
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — You've done the ideal client wo
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — Guide vs Hero Leadership with J
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — 3 Layers of Competition Most Co
Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable. — How to Get Referrals Without Pi
Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —-- If your business can’t run without you… you do
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The Master Your Business Podcast is hosted by Deirdre Martin. The show is categorised under business (entrepreneurship) and has published 178 episodes.
The Master Your Business Podcast has published 178 episodes.
The Master Your Business Podcast regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
The Master Your Business Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Master Your Business Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Master Your Business Podcast average 17 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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