Episode #82
From Strawberries to THC Gummies: The Boldest Brand Move in Gifting History | Angela Johnson, Edible Brands
Edible Arrangements built an empire on chocolate-covered strawberries. So what happens when the same house of brands launches a low-dose THC gummy e-commerce company? You get one of the boldest brand extension plays in recent marketing history — and a CMO conversation you don't want to miss. This week on the Brandinc PR Podcast, host Dr. Brandi Sims sits down with Angela Johnson, newly promoted Chief Marketing Officer of Edible Brands — home to Edible Arrangements, Rōti Modern Mediterranean, freshfruit.com, and edibles.com. With 23+ years in marketing and innovation, Angela has led brand strategy from the agency trenches to the C-suite, including a standout run at Krystal Restaurants where she helped drive double-digit comp sales growth with the launch of Hangover Krystal. Now she's overseeing marketing and product innovation across four wildly different brands, reporting directly to CEO Somia Farid Silber. In this episode, Angela and Brandi get into: What agency life teaches you that brand-side marketers have to learn the hard way Why she says "if you're not measuring, evaluating, and evolving — you're dying" The internal conversations that had to happen before edibles.com got a green light How she's positioning a cannabis brand as "about health, not high" in a stigmatized market What it's really like to build Rōti's entire marketing strategy from scratch — blank canvas and all The 90-day move every marketing leader should make when inheriting a multi-brand portfolio This episode is for every brand strategist, agency owner, and marketing leader who's ever had to protect a legacy brand and push it somewhere new at the same time. ️ New episode of the Brandinc PR Podcast — listen now. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here . LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here . Get Brandi’s AI-Powered Tool For Pitching Media Right Here. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. Start For Free . Sign Up for Our Free Weekly Newsletter and get bi-weekly insights on brand strategy, PR trends, and business growth. Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
