business
Hosted by Alec Cheung & Barb VanSomeren · business · EN-US
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap. Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
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Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchRunning a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
The Marketing Share: What leaders need to know to run marketing is hosted by Alec Cheung & Barb VanSomeren. The show has published 72 episodes to date.
Recent episodes include "What Uber, YETI, and AG1 Can Teach You About Building a Great Consumer Brand" (27 October 2026, 43 minutes), "The Power of Compound Messaging: How Marketing Builds Lasting Impact" (13 October 2026, 56 minutes), and "How to Build a B2B Social Media Strategy That Actually Drives Business Results" (29 September 2026, 43 minutes).
The Marketing Share: What leaders need to know to run marketing publishes roughly every two weeks, with episodes averaging 46 minutes across 72 episodes.
Booking probability for The Marketing Share: What leaders need to know to run marketing is 33%, and the host is rated Selective on guests. The Marketing Share: What leaders need to know to run marketing requires a Pod Score of 80 or higher. The Marketing Share: What leaders need to know to run marketing's contact route on record: verified email.
The strongest fits for The Marketing Share: What leaders need to know to run marketing are Marketing, Advertising & PR and Business & Management Consulting. The Marketing Share: What leaders need to know to run marketing has a business audience.
Alec Cheung & Barb VanSomeren hosts The Marketing Share: What leaders need to know to run marketing, a business podcast with 72 episodes published.
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Episode #72
What makes a product brand stand out, scale, and stay true to itself as the business grows? And how can marketing leaders convince the C-suite that investing in brand is an investment in the business? In this episode of...
Episode #71
Marketing teams can spend their time and budget on campaigns, content, and channels without necessarily moving the business forward. So how do you know what deserves your attention, and what actually makes marketing...
Episode #70
Picture this: your CEO says, “We need to do more on social media.” But what does “more” actually mean? More posts? More followers? More video? More engagement? And most importantly, what is any of it supposed to...
Episode #69
When someone asks ChatGPT, Claude, Gemini, or another LLM for the best solution in your category, does your company show up in the answer? And if it doesn't, how do you figure out why? In this episode of The Marketing...
Episode #68
Sales and marketing alignment sounds like an intuitive thing to have in place in a business, but in practice, it can be one of the hardest things for a growing company to get right. In this episode of The Marketing...
Episode #65
<p>Sooner or later, every marketing leader will have to guide their organization through a major change.</p><p>Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those...
Episode #65
Sooner or later, every marketing leader will have to guide their organization through a major change. Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments...
Episode #64
<p>The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores.<br/><br/>In this episode of The Marketing...
Episode #64
The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores. In this episode of The Marketing Share, Alec...
Episode #63
<p>What does it actually take for marketing to earn influence inside a business?<br/><br/>In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Saurabh Kothari about one of the biggest...
The Marketing Share: What leaders need to know to run marketing
<p>What happens when marketing becomes responsible for everything, but doesn’t have the systems, workflows, or structure to keep up?</p><p>In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk...
Episode #61
<p>What does it actually take to succeed as a CMO today?<br/><br/>In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren continue with the Marketing Leader Series, and this time they are joined by Karl...
The Marketing Share: What leaders need to know to run marketing
<p>To all marketers leading GEO SEO:<br/><br/>What if we told you that reviews are actually one of the most powerful marketing and conversion channels out there? <br/><br/>In this episode of The Marketing Share Podcast...
The Marketing Share: What leaders need to know to run marketing
<p>AI is reshaping marketing as we know it, and its impact is reaching the CMO role.<br/><br/>In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren talk with Kate Johnson, CMO at Dscout...
Episode #58
<p>What happens when a company has great technology but struggles to explain why it matters?<br/><br/>In this episode of The Marketing Share, our co-hosts Alec Cheung and Barb VanSomeren explore, in a conversation with...
Episode #57
<p>Welcome back to The Marketing Share Podcast.<br/><br/>In this kickoff interview episode of 2026, hosts Alec Cheung and Barb VanSomeren are joined by Michael Barber, CMO at StarTech, to talk about what it’s really...
Episode #56
<p>As we kick off 2026, co-hosts Alec Cheung and Barb VanSomeren take the stage to reflect on the biggest lessons from 2025 and what those lessons are telling us about the year ahead.<br/><br/>This episode has been...
Episode #55
<p>In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren have a conversation with returning guest Noah Goldfarb, Head of SEO at Fire and Spark, to unpack what’s actually happening to SEO in an...
Episode #54
<p>Welcome back to The Marketing Share Podcast. <br/><br/>This week, we're excited to present Part 2 of our conversation with Alan Gonsenhauser, where we dig into what it takes to move from VP of Marketing to an...
Episode #53
<p>In this episode of The Marketing Share Podcast, Alec Cheung and Barb VanSomeren have an exciting conversation with Alan Gonsenhauser, interim CMO, advisor, and trusted voice in the CMO Coffee Talk...
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