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Hosted by Kula Partners · 🇺🇸 US · EN-CA · 383 episodes
Established thought leaders with verified media credentials.
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.
Kula Partners hosts The Kula Ring, a business show with 383 episodes published.
Chris Persson sells something buyers never see: polypropylene fiber woven into cars, couches, and carpets. On this episode he unpacks the peculiar challenge of marketing an ingredient brand with a guerrilla-sized budget,
Nancy Verdezoto-Feijoo spent 15 years as a reporter and editor in Ecuador before landing in Manitoba as marketing manager at IHT Group, which builds heating, cooling, and lighting systems for the swine industry. She argu
ElectraMet uses electrochemistry to pull copper and other critical minerals out of industrial wastewater — technology invented by PhDs and sold to wastewater managers at the world’s largest semiconductor fabs. Chris Rich
In a category where production outstrips demand and the end customer cares more about how a room looks than whose logo is on the box, Mauricio Inglada makes a counterintuitive case: the brand that matters most is the one
Shane Colella, an Emmy-winning cinematographer turned marketing director at automation firm Westfalia Technologies, makes the case that the agentic era has no historical analog — and that the marketers who win won’t wait
Authenticity was a Web 2.0 buzzword — and Luke Wittenbraker, Marketing and Sales Director at Mactech On-Site, argues it matters more than ever now that AI can make every brand sound the same. In this episode, Luke explai
When private equity owns the company, the clock is always running — and as Paul Olesh, CEO of Magneto Movement, puts it, everybody has an expiration date. Paul joins Jeff and Carman to explain how that urgency reshapes m
For Impack, a Quebec maker of folder-gluer packaging equipment, video does something a spec sheet can’t: it sells machines prospects often won’t see in person until late in the deal. Brand Creative Lead Dmytro Zhurov exp
Manufacturing marketing often suffers when salespeople don’t have confidence in what’s being created. In this episode, Jeff and Carman talk with Tom Van Doorn, Director of Marketing and Sales at MP Equipment, about bridg
Helene Tessier didn't plan a career in marketing. She started at the French consulate in China and taught English abroad. When COVID brought her home, she stumbled into TPAC as an interpreter. Soon after, leadership aske
Teikoku USA makes the canned motor pumps that the chemical, hydrocarbon, and nuclear industries reach for when leaking is not an option. For years, growing public awareness of dangerous chemicals quietly expanded the com
Most small-to-mid manufacturers know they’ve under-invested in marketing, but where do you even begin? Javier Lozano, Founder of Bolder Media and a fractional CMO, joins Carman and Jeff to lay the foundation. He explains
Brandon Clark, VP of Marketing at Q-Pac, joins Jeff and Carman to unpack what it really means to create a new product category within a deeply traditional industry. Q-Pac makes multimotor plenum fans, a commercial HVAC p
AI is transforming more than just marketing; it’s reshaping how manufacturers hire, train, and build their future workforce. In this episode, Friddy Hoegener, President of SCOPE Recruiting, joins Jeff White and Carman Pi
B2B e-commerce is evolving rapidly, and manufacturers can’t afford to sit on the sidelines. In this episode, Meghan Flynn, VP of E-commerce and Digital at Justrite Safety Group, joins Jeff White and Carman Pirie to unpac
What happens when a manufacturing company truly lives its mission? In this episode of The Kula Ring, Ian Antioch from NorthGate shares how the company formalized its people-first philosophy into the Be Ready Enrichment P
What happens when a Gen Z marketer joins a legacy manufacturing company and throws out the modern social media playbook? In this episode, Lizzy Anderson of Hoosier Crane explains how she discovered that “cutting-edge” ta
In this episode of The Kula Ring, Jeff White and Carman Pirie sit down with Paul Kelly, COO of NY Creates, to explore the future of semiconductor innovation and workforce development. Paul shares how NY Creates is enabli
What happens when a guerrilla marketer enters the world of industrial manufacturing? In this episode of The Kula Ring, Jeff White and Carman Pirie are joined by Michael Garza, Marketing Specialist at Sanyo Denki America.
Caterpillar is one of the most recognizable industrial brands in the world; but even iconic brands face challenges when it comes to modern social media. In this episode of The Kula Ring, Jeff White and Carman Pirie are j
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The Kula Ring is hosted by Kula Partners. The show is categorised under business (marketing) and has published 383 episodes.
The Kula Ring has published 383 episodes.
The Kula Ring regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Kula Ring is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Kula Ring hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Kula Ring average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Kula Ring's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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