Sep 8, 202627 min
Josue Vermes took a winding path—high-end wine, JPMorgan, Amazon apparel at HanesBrands—before landing as the most senior marketer at Carolina Handling, a Raymond forklift dealer expanding into intralogistics. In this...
business
The Kula Ring
Hosted by Kula Partners · business · EN-CA
About this Podcast:
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop.
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Contact path
Verified email
Booking probability
38%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about The Kula Ring
What is The Kula Ring about?
The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use.
Who hosts The Kula Ring?
The Kula Ring is hosted by Kula Partners. The show has published 393 episodes to date.
What has The Kula Ring covered recently?
Recent episodes include "Bringing B2C Discipline to a Forklift Brand Without Losing the Plot" (8 September 2026, 27 minutes), "Selling Flexibility: How a Packaging Startup Markets Against the Old Guard" (1 September 2026, 24 minutes), and "Feeling Like an Alien: Marketing Advanced Manufacturing by Finding a Common Language" (25 August 2026, 30 minutes).
How often does The Kula Ring publish?
The Kula Ring publishes roughly weekly, with episodes averaging 29 minutes across 393 episodes.
How hard is it to get booked on The Kula Ring?
Booking probability for The Kula Ring is 38%, and the host is rated Selective on guests. The Kula Ring requires a Pod Score of 80 or higher. The Kula Ring's contact route on record: verified email.
Who should pitch The Kula Ring?
The strongest fits for The Kula Ring are Pumps, Compressors & Other Machinery and Business & Management Consulting. The Kula Ring has a business audience.
About the host
Kula Partners hosts The Kula Ring, a business podcast with 393 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 1, 202624 min
Maria Birdwell came to industrial packaging from media and advertising, with no B2B background and no allegiance to how the category has always sold itself. At Franklin Mountain Packaging, a corrugated manufacturer that...
- Aug 25, 202630 min
Benjamin Toomey didn’t come to additive manufacturing from engineering — he came from fireworks and craft beer. That outsider’s vantage turns out to be the point. In this episode, Ben tells Jeff White and Carman Pirie...
- Aug 18, 202629 min
Chris Persson sells something buyers never see: polypropylene fiber woven into cars, couches, and carpets. On this episode he unpacks the peculiar challenge of marketing an ingredient brand with a guerrilla-sized...
- Aug 11, 202627 min
Nancy Verdezoto-Feijoo spent 15 years as a reporter and editor in Ecuador before landing in Manitoba as marketing manager at IHT Group, which builds heating, cooling, and lighting systems for the swine industry. She...
View More
- Aug 4, 202628 min
ElectraMet uses electrochemistry to pull copper and other critical minerals out of industrial wastewater — technology invented by PhDs and sold to wastewater managers at the world’s largest semiconductor fabs. Chris...
- Jul 28, 2026—
In a category where production outstrips demand and the end customer cares more about how a room looks than whose logo is on the box, Mauricio Inglada makes a counterintuitive case: the brand that matters most is the...
Episode #400
Stop Asking for Permission: Why the Agentic Wild West Belongs to Marketers Who Just Build
Jul 21, 202638 minShane Colella, an Emmy-winning cinematographer turned marketing director at automation firm Westfalia Technologies, makes the case that the agentic era has no historical analog — and that the marketers who win won’t...
- Jul 14, 202631 min
Authenticity was a Web 2.0 buzzword — and Luke Wittenbraker, Marketing and Sales Director at Mactech On-Site, argues it matters more than ever now that AI can make every brand sound the same. In this episode, Luke...
- Jul 7, 202626 min
When private equity owns the company, the clock is always running — and as Paul Olesh, CEO of Magneto Movement, puts it, everybody has an expiration date. Paul joins Jeff and Carman to explain how that urgency reshapes...
- Jun 30, 202631 min
For Impack, a Quebec maker of folder-gluer packaging equipment, video does something a spec sheet can’t: it sells machines prospects often won’t see in person until late in the deal. Brand Creative Lead Dmytro Zhurov...
Episode #393
Person-to-Person in the Digital Age
Jun 2, 202629 minManufacturing marketing often suffers when salespeople don’t have confidence in what’s being created. In this episode, Jeff and Carman talk with Tom Van Doorn, Director of Marketing and Sales at MP Equipment, about...
- May 26, 202625 min
Helene Tessier didn't plan a career in marketing. She started at the French consulate in China and taught English abroad. When COVID brought her home, she stumbled into TPAC as an interpreter. Soon after, leadership...
- May 19, 202630 min
Teikoku USA makes the canned motor pumps that the chemical, hydrocarbon, and nuclear industries reach for when leaking is not an option. For years, growing public awareness of dangerous chemicals quietly expanded the...
- May 12, 202634 min
Most small-to-mid manufacturers know they’ve under-invested in marketing, but where do you even begin? Javier Lozano, Founder of Bolder Media and a fractional CMO, joins Carman and Jeff to lay the foundation. He...
- May 5, 202631 min
Brandon Clark, VP of Marketing at Q-Pac, joins Jeff and Carman to unpack what it really means to create a new product category within a deeply traditional industry. Q-Pac makes multimotor plenum fans, a commercial HVAC...
- Apr 28, 202632 min
AI is transforming more than just marketing; it’s reshaping how manufacturers hire, train, and build their future workforce. In this episode, Friddy Hoegener, President of SCOPE Recruiting, joins Jeff White and Carman...
- Apr 21, 2026—
B2B e-commerce is evolving rapidly, and manufacturers can’t afford to sit on the sidelines. In this episode, Meghan Flynn, VP of E-commerce and Digital at Justrite Safety Group, joins Jeff White and Carman Pirie to...
- Apr 14, 202626 min
What happens when a manufacturing company truly lives its mission? In this episode of The Kula Ring, Ian Antioch from NorthGate shares how the company formalized its people-first philosophy into the Be Ready Enrichment...
- Apr 7, 202624 min
What happens when a Gen Z marketer joins a legacy manufacturing company and throws out the modern social media playbook? In this episode, Lizzy Anderson of Hoosier Crane explains how she discovered that “cutting-edge”...
Recent guests
Recent guests on The Kula Ring. Study who booked and why before you pitch.
C
Chris Richardson
Senior Manager, Supply Chain, Deeper Fellowship Church Canada
B
Brandon Clark
Global head of Talent Development, Oregon Primary Care Association
P
Paul Kelly
Vice President of Strategies, Partnerships, & New Ventures, British Association of Leisure Parks Piers and Attractions
M
Michael Garza
Cobb County School Board Post 4 candidate, Battle Tested Performance
Best industries to pitch The Kula Ring for
PitchCentric classifies The Kula Ring under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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