The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren.Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and build a revenue pipeline.

The Manufacturing Marketer is a marketing podcast hosted by Gorilla 76, with 204 episodes on record and a Required Pod Score of 80.

Gorilla 76 hosts The Manufacturing Marketer, a marketing show with 204 episodes published.

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  Episode #204

  Increasing revenue WITHOUT new customers

  Oct 1, 202632 min

  Marketing isn’t just about new leads. Hang around with enough people in industrial marketing and sales and you’ll hear it pretty often: “Our customers know us for our flagship product line, but they have no idea we do all of this other stuff, too.” That’s when marketing has to step in. But how do marketing tactics change when we shift focus from getting new leads to getting more value out of the customers we already have? Brendon and Nihal are here to discuss.

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  The Manufacturing Marketer

  AI search tactics w/ Wes Temple

  Sep 17, 202635 min

  We’ve brought back Wes Temple, Director of Growth here at Gorilla 76, to talk through how our agency is thinking about AI search, and what you, dear listeners, might want to consider for yourself. Let’s dig in. Connect with Wes on LinkedIn: https://www.linkedin.com/in/westemple/

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  Episode #201

  Developing sales trainings that actually sell w/ Stu Accola | IMC Live

  Sep 10, 202645 min

  Your company spends months on a product launch. The engineering is dialed in, the messaging is ready, and then the sales team walks out of the training asking how they're supposed to actually sell it. Stu Accola has run that meeting from both sides. He's spent 17 years in B2B industrial marketing and leads marketing for several Marmon Holdings brands, and his argument is that most launch trainings stop at the product. A complete sales training covers all of it. In this episode: • The two things a rep needs walking out: a clear picture of the right customer, and confidence • What goes into a complete and effective sales training program • The importance of engineering, sales and marketing alignment • Training distributor reps who carry hundreds of brands • Earning a seat at the table, and what to say to leadership to get one Stu offers a word of advice for any marketer trying to get invited into the sales training process. Tell leadership: “I just want to help your team win.”

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  Episode #200

  Career advice for industrial marketers w/ Jon Franko

  Sep 3, 202645 min

  This podcast has always been about equipping industrial marketers to do their best work and build their careers. So, for our 200th episode, there isn’t a more fitting topic than talking about those careers. Jon Franko, co-founder of Gorilla 76 and head honcho of all things people at the agency, has spent more time than anyone else we know talking to industrial marketers looking to grow their careers. He’s hired a bunch of them, including us. So we wanted to bring him onto the podcast to talk about what advice we can offer industrial marketers today: The skills, habits, and mindsets that set them up well. Email: podcast@gorilla76.com Connect with Jon Franko on LI: https://www.linkedin.com/in/jonfranko/

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  Episode #199

  Stay in the room: Using Google retargeting to expand your reach | IMC Live

  Aug 27, 202636 min

  Google's retargeting is one of the most affordable ways manufacturers stay in front of buyers who already visited the site but left without filling out a form. But on an increasingly crowded Google page, it also produces some of the most ignorable creative on the internet. Unless you do it right. That’s why we brought in Gorilla 76 Performance Marketer Brad Litwin on Aug 20 to talk through how to run Google retargeting ads that convert at a reasonable cost. Here are just a handful of things we get into: -Critical audience considerations -How to set your lookback window -The settings that quietly eat your budget, starting with ads in mobile apps -How to write and design effective retargeting ads

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