Mar 24, 202541 min
In this episode of The Hidden Gem , host Maya Demishkevich sits down with Marcus Hanscom, an expert in higher ed marketing, to demystify inbound marketing and its impact on student engagement and enrollment. Many...
education
The Hidden Gem
Hosted by Maya Demishkevich · education · EN
About this Podcast:
The Hidden Gem is a podcast dedicated to empowering community college presidents, leaders, marcomms with the knowledge and insights they need to harness the full potential of strategic marketing and communication within their institutions. In today's fast-paced educational landscape, effective marketing and communication strategies are crucial for not only student recruitment but also for fostering a thriving and engaged community.This podcast aims to shed light on the often-overlooked aspects of marketing, emphasizing its vital role in shaping an institution's overall strategy and success. By showcasing real-world examples, case studies, and interviews with experienced community college leaders and higher ed consultants, the podcast will inspire its audience to view marketing and communication as integral components of their leadership toolkit. It aims to elevate the importance of these functions and empower leaders to make more informed and strategic decisions in their roles.The Hi
Pitch Analysis
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about The Hidden Gem
What is The Hidden Gem about?
The Hidden Gem is a podcast dedicated to empowering community college presidents, leaders, marcomms with the knowledge and insights they need to harness the full potential of strategic marketing and communication within their institutions. In today's fast-paced educational landscape, effective marketing and communication strategies are crucial for not only student recruitment but also for fostering a thriving and engaged community.
Who hosts The Hidden Gem?
The Hidden Gem is hosted by Maya Demishkevich. The show has published 36 episodes to date.
What has The Hidden Gem covered recently?
Recent episodes include "Ep. 30: Stop Chasing, Start Attracting: The Power of Inbound Marketing in Higher Ed" (24 March 2025, 41 minutes), "Ep. 29: How Colleges and Employers Can Partner to Bridge Workforce Gaps" (10 March 2025, 21 minutes), and "Ep. 28: Lessons from Both Sides: Insights on Community College Marketing from a Private University Perspective" (24 February 2025, 26 minutes).
How often does The Hidden Gem publish?
The Hidden Gem publishes roughly every two weeks, with episodes averaging 33 minutes across 36 episodes.
How hard is it to get booked on The Hidden Gem?
Booking probability for The Hidden Gem is 31%, and the host is rated Selective on guests. The Hidden Gem requires a Pod Score of 80 or higher. The Hidden Gem's contact route on record: verified email.
Who should pitch The Hidden Gem?
The strongest fits for The Hidden Gem are Universities & Colleges. The Hidden Gem has an education audience.
About the host
Maya Demishkevich hosts The Hidden Gem, an education podcast with 36 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Mar 10, 202521 min
In this episode of The Hidden Gem , host Maya Demishkevich sits down with Dr. Marsha Danielson, President of Minnesota State College Southeast, to discuss an innovative approach to bridging the gap between students...
- Feb 24, 202526 min
In this episode of The Hidden Gem , Maya Demishkevich speaks with Rebecca Oliver, Director of Strategic Communications at North Shore Community College, about her transition from private universities to the world of...
- Feb 10, 202539 min
In this episode of The Hidden Gem , Maya Demishkevich sits down with Amy Filardo, Chief Marketing Officer at Community College of Baltimore County (CCBC), Maryland’s largest community college. Amy shares her journey of...
- Jan 27, 202546 min
In this episode of The Hidden Gem , host Maya Demishkevich sits down with Julio Vargas-Essex, Vice President of Student Affairs and Enrollment Management at North Hennepin Community College, to discuss how innovative...
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- Jan 13, 202535 min
In this episode of The Hidden Gem , Maya Demishkevich sits down with Liz Cooper, Associate Director of Public Relations at Massachusetts Bay Community College, to discuss the art of storytelling and the top mistakes to...
- Dec 30, 202452 min
In this episode of The Hidden Gem , host Maya Demishkevich dives into the evolving role of direct mail in higher education marketing with Eric Webb, an expert with over 20 years of experience in direct mail and direct...
The Hidden Gem
Balancing Bytes and Bonds: How AI Can Humanize Higher Ed
Dec 17, 202456 minIn this Enrollify webinar, Balancing Bites and Bonds: How AI Can Humanize Higher Ed , Mallory Willsea and an expert panel dive deep into how artificial intelligence is transforming student engagement in higher...
Episode #23
Ep. 23: The Power of Student Voices and Social Media in Engaging, Attracting, and Retaining Students
Dec 16, 202437 minIn this episode of The Hidden Gem , host Maya Demishkevich welcomes Raven Haller, a social media specialist and former social media ambassador for Carroll Community College. Raven shares her journey from being a student...
- Dec 2, 202432 min
In this episode of The Hidden Gem , host Maya Demishkevich sits down with Dr. Melissa Curtis to explore the concept of a "healthy enrollment ecosystem." Dr. Curtis shares how institutions can transform enrollment...
- Nov 20, 202414 min
In this episode of The Hidden Gem Podcast , host Maya Demishkevich sits down with Caitlin Currey, VP of Strategy at ID Five, live at the AMA conference. The duo explores how colleges can use advancement campaigns to...
- Nov 18, 202435 min
In this episode of The Hidden Gem , host Maya Demishkevich sits down with Ryan Morabito, a higher education marketing expert known for his popular LinkedIn insights. Together, they discuss the Top 10 Truths About Higher...
- Nov 15, 202414 min
In this episode of the Hidden Gem Podcast , host Maya Demishkevich interviews Jenny Li Fowler, MIT’s Director of Social Media and host of Confessions of a Higher Ed Social Media Manager. They explore the evolving role...
The Hidden Gem
Live at AMA: Streamlining College Onboarding with AI
Nov 12, 202415 minIn this episode of The Hidden Gem Podcast , host Maya Demishkevich speaks with Brian Messer from Archer Education, live from the AMA conference in Las Vegas. They dive into the transformative role AI can play in...
- Nov 4, 202439 min
In this episode of The Hidden Gem , Maya Demishkevich welcomes Alana Villemez, CEO of Most Likely to Succeed, to discuss the growing importance of program-specific marketing for community colleges. With extensive...
- Oct 21, 202425 min
In this episode of The Hidden Gem , Maya Demishkevich speaks with John McGreal, Dean of Enrollment Services at Waukesha County Technical College, about the college’s research-driven approach to improving adult student...
- Oct 7, 202423 min
In this episode of The Hidden Gem , Maya Demishkevich speaks with Eve Markman, Assistant Vice President for Brand Management and Operation from the Community College of Philadelphia about their ambitious rebranding...
- Sep 23, 202433 min
In this episode of The Hidden Gem , Maya Demishkevich talks with Carrie Pitts-Densmore, VP of Enrollment and Marketing at Johnson Community College about transforming internal communications. Carrie shares her...
- Sep 9, 202427 min
In this episode of The Hidden Gem , host Maya Demishkevich speaks with Kaylan Gaines, Director of Recruitment and Engagement at Waukesha County Technical College, about the college's innovative approach to in-person...
- Aug 26, 202450 min
In this enlightening episode, we welcome Rob Zinkan, Vice President for Marketing Leadership at RHB, to discuss the pivotal role of constituent experiences in higher education marketing. Rob provides an in-depth look at...
Recent guests
Recent guests on The Hidden Gem. Study who booked and why before you pitch.
B
Brian Piper
Freeman Family Curator of Photographs, Prints, and Drawings, New Orleans Museum of Art
J
Jamie Hunt
Founder & Executive Director, Georgia Bulldogs men's tennis
M
Marcus Hanscom
DD Agency
D
Dr. Marsha Danielson
Minnesota State College Southeast
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