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Hosted by Unknown Host · 🇺🇸 US · EN · 113 episodes
Established thought leaders with verified media credentials.
What if marketing was judged solely by the level of value it brings to its audience? Welcome to All Things Marketing and Education, a podcast that lives at the intersection of marketing and you guessed it, education. Each week, Elana Leoni, CEO of Leoni Consulting Group, highlights innovative social media marketing, community-building, and content marketing strategies that can significantly increase brand awareness, engagement, and revenue.
Unknown Host hosts Marketing and Education, a business show with 113 episodes published.
LinkedIn just made a real change to how it ranks content, and it's aimed squarely at AI-generated posts. Captions are getting penalized for running too long, hashtags are being deprioritized, and the platform is now rewa
Most EdTech companies pitch schools before they understand how decisions get made inside them. School budgets are tight, sales cycles are long, and trust is hard to earn and easy to lose. In a market this crowded, the ve
Most early-stage EdTech companies build in a familiar order: product first, sales next, marketing whenever there's budget left over. It's an understandable instinct in a sector where school budgets are tight and every do
There is a real tension building in K-12 right now. The "no screens" conversation that started with cell phone bans has moved into legislative territory, with 17 states introducing screen time bills in 2026 alone and fou
Selling into schools is rarely as straightforward as most teams expect. District leaders are navigating competing priorities, long approval cycles, staffing challenges, and increasing pressure to justify every decision.
Hello, World! Most education brands know email should be their strongest channel and yet it rarely delivers on its potential. Between inconsistent sends, generic copy, and the pressure to sound “professional,” messages t
There’s a shift happening in how technology is being talked about in education. Questions around screen time, student well-being, and the role of EdTech are becoming more visible. At the same time, educators are still na
There’s a noticeable shift happening in how technology is being talked about in education. What used to be a more measured conversation about tradeoffs and use is starting to move in a broader direction. In some cases, t
What Principals Actually Pay Attention To, How They Evaluate EdTech and Why Outreach Gets Ignored Jordan Moldenhauer March 26, 2026 There is a growing gap between how education is marketed to and how it is actually exper
Education marketing often feels like two different worlds moving at once. The technology ecosystem shifts quickly, with AI tools introducing new ways for expertise to be discovered and trusted. At the same time, schools
2 education has always required a different kind of sales approach. Long buying cycles. Multiple stakeholders. Deep accountability to students, families, and communities. But the environment today feels more measured tha
Education marketing is getting squeezed from both sides. Buyers are moving slower and asking for more proof, while the marketing landscape is moving faster than most teams can realistically track. AI is changing how peop
State education agencies are moving faster than they are known for, and not because they want to. AI, funding uncertainty, and capacity constraints are forcing decisions that cannot wait. In this episode, Elana Leoni sit
Education marketing is entering another year of tight budgets, longer decision cycles, and higher expectations from districts. The uncertainty is familiar now, but the pressure to make smart, focused choices has not ease
In EdTech, things can start moving quickly. A new idea gets attention. A stakeholder asks for leads. A competitor launches something similar. Before long, teams feel pressure to act fast and show progress. The problem is
December in K-12 is two weeks of chaos wrapped in out-of-office replies. Teachers are hanging on until winter break, district leaders are buried in celebrations and strategy, and your carefully crafted sales push is not
Most education organizations are under pressure to do more with less. Teams are lean, hiring is frozen, and yet the demand for leads, pipeline, and proof of ROI keeps growing. At the same time, the buying cycle in K12 ha
What happens when attention dips before the holiday break, buying cycles heat up for 2025–26 budgets, and your channels keep changing the rules at the same time? You get November, a short, high-leverage month that reward
Most education brands know email should be their strongest channel and yet it rarely delivers on its potential. Between inconsistent sends, generic copy, and the pressure to sound “professional,” messages that could buil
What happens when districts set budgets, educators finally breathe after back-to-school, and conferences flood the calendar—all at once? You get October, the single most important month in the education marketing cycle.
Liz Wilcox
Email Strategist and Keynote Speaker
2 appearances on this show
Matt Miller
BCBC Champ and author of the book "A Bettor Way of Thinking" · Dave Burgess Consulting, Inc
1 appearance on this show
Karen Borchert
Alpaca
1 appearance on this show
Nancy Livingston
National Summer School Initiative
1 appearance on this show
Julia Fallon
SETDA
1 appearance on this show
Matthew Kennard
BetterLesson
1 appearance on this show
Melissa Heyeck
Education Week
1 appearance on this show
Keith Krueger
CoSN
1 appearance on this show
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Marketing and Education is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 113 episodes.
Marketing and Education has published 113 episodes.
Marketing and Education regularly covers Business, Marketing, Education. It sits in the Business category, with a marketing focus.
Marketing and Education is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Marketing and Education hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Marketing and Education average 40 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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