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The Glue

Hosted by James Stringer · business · EN-GB

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About this Podcast:

This podcast is about and for Business Development (BD), Marketing and Communications teams in professional service firms.

Pitch Analysis

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Contact path

Public web form

Booking probability

18%

Guest openness

Selective

80/100
Required Score

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Questions about The Glue

Who hosts The Glue?

The Glue is hosted by James Stringer. The show has published 18 episodes to date.

What has The Glue covered recently?

Recent episodes include "How can we help achieve win:win commercial agreements with clients?" (5 February 2025, 26 minutes), "What is it like to be a BD Director?" (22 January 2025, 20 minutes), and "How can we ensure that business development is at the heart of strategy creation?" (8 January 2025, 21 minutes).

How often does The Glue publish?

The Glue publishes roughly monthly, with episodes averaging 22 minutes across 18 episodes.

How hard is it to get booked on The Glue?

Booking probability for The Glue is 18%, and the host is rated Selective on guests. The Glue requires a Pod Score of 80 or higher. The Glue's contact route on record: public web form.

Who should pitch The Glue?

The strongest fits for The Glue are Marketing, Advertising & PR and Business & Management Consulting. The Glue has a business audience.

About the host

James Stringer hosts The Glue, a business podcast with 18 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #3

    How can we help achieve win:win commercial agreements with clients?

    Feb 5, 202526 minS4

    <p>In this episode, we’ll be exploring both sides of achieving win:win commercial agreements with clients. Typically that centres on the fees that we charge and are paid but can increasing is focusing on how we deliver...

  • Episode #2

    What is it like to be a BD Director?

    Jan 22, 202520 minS4

    <p>In this episode, we’ll be finding out what it is like to have the top job in a firm’s business development, marketing & comms team. </p><p>If you have ambitions for senior management – whatever the size of firm –...

  • Episode #1

    How can we ensure that business development is at the heart of strategy creation?

    Jan 8, 202521 minS4

    <p>In this episode, we’ll be discussing the development of a professional service firm’s strategy and the role that business development takes in that process.<br/><br/>Your host is James Stringer, a former BD Director...

  • The Glue

    How can we run successful events in a changing world?

    Mar 9, 202421 minS0

    <p>In this episode, we’ll be discussing the nerve racking, unpredictable and exciting world of event management.</p><p>Since lockdown, most people’s views of being at in-person events, meeting other people and gaining...

  • The Glue

    Do alumni programmes really deliver benefits for the firm?

    Feb 25, 202420 minS0

    <p>In this episode, we discuss alumni programmes.</p><p>Are these just feel good and self-serving exercises to make professional services management teams feel that they are staying in touch with people who they no...

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  • The Glue

    Is ‘sales’ still a dirty word in professional services?

    Feb 2, 202425 minS0

    <p>While all professional service firms are seeking growth, having worked in big law and the Big Four, I recognise that different firm’s attitudes to sales vary from enthusiasm to seeing it as a dirty word...

  • The Glue

    How can we make our thought leadership more effective?

    Nov 26, 202321 minS0

    <p>In this episode, we consider how we can make our thought leadership efforts even more effective. We consider questions including:</p>What are the most important ingredients to get right if you are considering a...

  • The Glue

    How do we contribute to a successful leadership team within our firm?

    Nov 5, 202321 minS0

    <p>In this episode, we explore what makes for a great leadership team in a professional services firm. In our careers as BD, Marketing and Communications professionals, many of us have already or will be asked join...

  • Episode #2

    How can we use data to generate new revenue?

    Oct 5, 202320 minS2

    <p>Most days, I read something about using data to create greater insight to help market firms more effectively. This comes from writers of opinion surveys, industry groups or vendors. My issue is that I’ve been hearing...

  • Episode #1

    Legal directories: work winning or a waste of time?

    Oct 1, 202322 minS2

    <p>This episode considers whether the legal directories - publications such as Chambers & Partners and Legal 500 - really do influence how clients choose their lawyers or are they becoming sidelined as firms influence...

  • Episode #8

    How do you get hired for your next job and hire the best people?

    Jun 15, 202324 minS1

    <p>This episode considers both how we can get hired for our next role but also find the best people when we are looking to recruit.</p><p>We’ll consider topics including:</p>The importance of creating a coherent story...

  • Episode #7

    Working more effectively with challenging people

    May 17, 202329 minS1

    <p>This episode tackles how to work more effectively with challenging people.</p><p>Personalities and politics can present tremendous obstacles to our ability to do the work for which we are hired. In this episode we...

  • Episode #6

    Client Listening and professional services: listen to learn or sell?

    May 1, 202323 minS1

    <p>This episode is about Client Listening and clients’ experience of service.</p><p>Every firm wants to be client-centric: in other words to put clients at the heart of their business. But are they serious?<br/><br/>One...

  • Episode #5

    PR and professional services: Crisis management, media training and getting hired

    Apr 13, 202317 minS1

    <p>This second episode on PR in professional services focuses on crisis management, the value of media training for fee earners and what attributes you need if you want to specialise in PR.<br/><br/>We discuss:</p>What...

  • Episode #4

    PR and professional services: Maximising positive PR

    Apr 1, 202320 minS1

    <p><b>This episode is about positive public relations (PR). For professional services firms, this means the affirmative coverage that they receive in target media.<br/></b><br/>I consider the following questions:</p>How...

  • Episode #3

    Client Relationship Management (CRM): our role, increasing our impact and future trends

    Mar 17, 202322 minS1

    <p><b>This episode of The Glue is about managing client relationships or CRM in professional services firms. James Stringer is joined by CRM experts Samantha Roberts and Ben Kent to discuss all aspects of CRM within...

  • Episode #2

    LinkedIn and Social Selling: does it work and how can you and firms use it more effectively?

    Mar 8, 202321 minS1

    <p><b>In this episode of The Glue, James Stringer - a former BD Director at Deloitte Legal and senior BD leader in major law firms - talks to Alex Low, an expert in the use of LinkedIn and social selling in professional...

  • Episode #1

    What's the role of the BD, Marketing and Communications team in professional firms, how can we have a greater impact and what does the future hold?

    Feb 19, 202329 minS1

    <p>Former BD Director and now coach, trainer and consultant James Stringer is joined by Stefanie Hoogklimmer of Venturis Consulting Group and Eddie Bowman of Eddie Bowman Consulting to get clarity on our role, where and...

Recent guests

Recent guests on The Glue. Study who booked and why before you pitch.

C

Campbell McIlroy

Grant Thornton International

C

Clare Rodway

Kysen

E

Eddie Bowman

Eddie Bowman Consulting

S

Stefanie Hoogklimmer

Venturis Consulting Group

Best industries to pitch The Glue for

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