business
Hosted by Perspective · business · EN
Perspective’s Nike Stellamans and Marcel Verhaaf explore all the stages and participants in the design process. In their quest to bridge the effectiveness gap they explore requirements and opportunities to get better design solutions for brands in FMCG/CPG.Through conversations with brand owners, experts and partners in the process they look for opportunities to learn. With these podcasts they aim to challenge current practices and start more open exchanges to do better.www.wegiveperspective.com
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Contact path
Verified email
Booking probability
18%
Guest openness
Selective
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Signup to Generate a PitchPerspective’s Nike Stellamans and Marcel Verhaaf explore all the stages and participants in the design process. In their quest to bridge the effectiveness gap they explore requirements and opportunities to get better design solutions for brands in FMCG/CPG.Through conversations with brand owners, experts and partners in the process they look for opportunities to learn.
The Effectiveness Gap is hosted by Perspective. The show has published 10 episodes to date.
Recent episodes include "10. How AI Automation Is Redefining Brand Design with James Cutting" (18 November 2025, 25 minutes), "9. Revolutions in Colour & Print Management with Leigh Evans" (11 November 2025, 24 minutes), and "8. Research: What Works When? with Martin de Munnik" (4 November 2025, 33 minutes).
The Effectiveness Gap publishes roughly weekly, with episodes averaging 35 minutes across 10 episodes.
Booking probability for The Effectiveness Gap is 18%, and the host is rated Selective on guests. The Effectiveness Gap requires a Pod Score of 80 or higher. The Effectiveness Gap's contact route on record: verified email.
The strongest fits for The Effectiveness Gap are Design Services. The Effectiveness Gap has a business audience.
Perspective hosts The Effectiveness Gap, a business podcast with 10 episodes published.
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The Effectiveness Gap
<p>In the final episode of The Effectiveness Gap, James Cutting, founder of T=Ø, joins hosts Nike Stellamans and Marcel Verhaaf to explore how automation is transforming brand and packaging design...
<p>How to avoid a great design falling apart at the printer. Learn more about how AI-driven colour correction and cloud-based approvals are revolutionising the process. </p><p>Imagine seeing live press measurements on...
<p>Research plays a crucial role in design, but too often, the wrong methods are used for the wrong challenges. </p><p>In this episode of The Effectiveness Gap, we talk with Martin de Munnik, neuromarketing expert and...
<p>When design and communication teams come together, creativity can either collide or connect.</p><p><br></p><p>In this episode of The Effectiveness Gap, Ernst-Jan Koomans from Onbewolkt & 25 Graden and Bianca Faaij...
<p>Culture isn’t decoration, it’s strategy.</p><p>Ignore it, and your brand risks missing the mark. Embrace it, and design can truly resonate across borders.</p><p>In Episode 6 of The Effectiveness Gap, we ask: why is...
<p>And in the beginning, there was the word.</p><p><br></p><p>Before people see your brand, they hear it.</p><p><br></p><p>In Episode 5 of The Effectiveness Gap we go deep into verbal branding: names, tone of voice, and...
The Effectiveness Gap
<p>Great packs start long before the label.</p><p>Episode 4 of The Effectiveness Gap dives into the symbiosis between 2D brand design and 3D structural design, and why aligning them early changes everything. </p><p>Our...
The Effectiveness Gap
<p>Great ideas die on shelf, not in slides.</p><p>Product innovation in FMCG is hard for new and existing brands alike. Multiple markets. Mature categories. High stakes, big investments and no second chances. Many...
The Effectiveness Gap
<p>Let’s be honest: writing a briefing can be a nightmare.</p><p>Too short and it leaves the team guessing. Too long and you’re flooded by unnecessary details and nobody reads it. Yet the briefing is supposed to be the...
Episode #1
<p>The design process is hopelessly ineffective!</p><p><br></p><p>Where to start to get more out of your effort and investments for your new brand and packaging?</p><p><br></p><p>We start this series with Bas Smit...
Recent guests on The Effectiveness Gap. Study who booked and why before you pitch.
Founder & CEO, ELIX Nutraceutical
T=Ø
DTP Solutions
Neurensics
PitchCentric classifies The Effectiveness Gap under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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