Hosted by Unknown Host · 🇺🇸 US · EN · 11 episodes
Established thought leaders with verified media credentials.
More Bang for Your Buck is a series about getting the most from research - sharper thinking, smarter design and greater impact. Each episode tackles a common industry challenge with practical ideas, real examples and honest conversation about how to make insights work harder.
Unknown Host hosts More Bang for Your Buck, a business show with 11 episodes published.
In this episode, Morag is joined by Tom Prentice, social and brand strategist and former lead of Ogilvy Social Lab London, to explore why brands need to rethink their approach to social. Together, they discuss how social
In this episode, Morag speaks to Michelle Roberts, Brand Strategist and Co-founder of Red Line Foundry about why focusing on the brand and product so often fails to deliver growth, and what businesses should be looking a
In this episode, Claire is joined by Ruth Hinton, Chair of AURA, to explore how stronger client-agency partnerships can unlock greater value from research and insight. Together, they discuss the principles behind AURA’s
In this episode, Claire explores whether objectivity is always the gold standard in research, in conversation with Sam Salama, Insights Lead at the Met Police. Together, they examine where objectivity genuinely matters -
In this episode, Morag explores how AI can (and can’t) support qualitative research with Hugh, founder of Live Minds. Hugh shares his journey in the industry and offers a practical view on where AI adds real value highli
In this episode, Claire is joined by Coral McConnon, founder of 8 Innovation, to discuss the value of 'listening at the edges' in research for driving innovation. They delve into the importance of exploring the perspecti
In this episode, Claire is joined by Giulia Romanò, head of customer innovation at Field Notes, and they dive into the dangers of “content foie gras” - when research gets stuffed with too many questions. They discuss why
In this episode, Claire talks with Aileen Bentall, Head of Shopper and Consumer Insights at Heineken UK, about the art of writing a great brief. Aileen shares why a strong brief acts as a North Star for any project - ali
In this episode, Claire explores the power of curiosity with Nicky Thompson, co-founder of Bright Futures Research. Together, they unpack what it means to stay curious in the face of tight deadlines, limited budgets, and
In this episode, Claire and guest Susie Mullen, a quant researcher and data analyst, discuss the importance of revisiting existing data to ensure new research isn't redundant and to enhance the quality of briefs. They ta
In this episode, Claire discusses the value of hypotheses and pitfalls to avoid with Paul Thomas, Global Insights Director at Suntory. Paul shares insights from his industry experience, stressing the significance of form
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To pitch More Bang for Your Buck, visit https://podcasters.spotify.com/pod/show/claire-salkeld for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
More Bang for Your Buck is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 11 episodes.
More Bang for Your Buck has published 11 episodes.
More Bang for Your Buck regularly covers Business, Marketing. It sits in the Business category, with a marketing focus.
More Bang for Your Buck is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
More Bang for Your Buck hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of More Bang for Your Buck average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates More Bang for Your Buck's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 4 days ago.
