business
Hosted by Claire Salkeld · business · EN
More Bang for Your Buck is a series about getting the most from research - sharper thinking, smarter design and greater impact. Each episode tackles a common industry challenge with practical ideas, real examples and honest conversation about how to make insights work harder.
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Contact path
Public web form
Booking probability
27%
Guest openness
Selective
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Signup to Generate a PitchMore Bang for Your Buck is a series about getting the most from research - sharper thinking, smarter design and greater impact. Each episode tackles a common industry challenge with practical ideas, real examples and honest conversation about how to make insights work harder.
More Bang for Your Buck is hosted by Claire Salkeld. The show has published 13 episodes to date.
Recent episodes include "13. Insight Triage" (1 October 2026, 25 minutes), "The Language Trap" (3 August 2026, 28 minutes), and "11. Creators, Not Influencers" (24 June 2026, 23 minutes).
More Bang for Your Buck publishes roughly monthly, with episodes averaging 25 minutes across 13 episodes.
Booking probability for More Bang for Your Buck is 27%, and the host is rated Selective on guests. More Bang for Your Buck requires a Pod Score of 80 or higher. More Bang for Your Buck's contact route on record: public web form.
The strongest fits for More Bang for Your Buck are Marketing, Advertising & PR. More Bang for Your Buck has a business audience.
Claire Salkeld hosts More Bang for Your Buck, a business podcast with 13 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #13
In this episode, Claire is joined by Ciaran Acford from Ooni to explore the idea of insight triage: how to work out what the business really needs before deciding whether research is the right response. Together, they...
Episode #12
In this webinar, Morag is joined by Kirstie Skates, linguist and founder of Illume Linguistics, to explore how the language businesses use can shape what they see, miss and prioritise. Together, they discuss how...
Episode #11
<p>In this episode, Morag is joined by Tom Prentice, social and brand strategist and former lead of Ogilvy Social Lab London, to explore why brands need to rethink their approach to social.</p><p>Together, they discuss...
Episode #11
In this episode, Morag is joined by Tom Prentice, social and brand strategist and former lead of Ogilvy Social Lab London, to explore why brands need to rethink their approach to social. Together, they discuss how...
Episode #10
<p>In this episode, Claire is joined by Ruth Hinton, Chair of AURA, to explore how stronger client-agency partnerships can unlock greater value from research and insight.</p><p>Together, they discuss the principles...
Episode #9
<p>In this episode, Morag speaks to Michelle Roberts, Brand Strategist and Co-founder of Red Line Foundry about why focusing on the brand and product so often fails to deliver growth, and what businesses should be...
Episode #8
<p>In this episode, Claire explores whether objectivity is always the gold standard in research, in conversation with Sam Salama, Insights Lead at the Met Police. </p><p>Together, they examine where objectivity...
Episode #7
<p>In this episode, Morag explores how AI can (and can’t) support qualitative research with Hugh, founder of Live Minds. Hugh shares his journey in the industry and offers a practical view on where AI adds real value...
Episode #6
<p>In this episode, Claire is joined by Coral McConnon, founder of 8 Innovation, to discuss the value of 'listening at the edges' in research for driving innovation. </p><p>They delve into the importance of exploring...
Episode #5
<p>In this episode, Claire is joined by Giulia Romanò, head of customer innovation at Field Notes, and they dive into the dangers of “content foie gras” - when research gets stuffed with too many questions. They discuss...
Episode #1
<p>In this episode, Claire talks with Aileen Bentall, Head of Shopper and Consumer Insights at Heineken UK, about the art of writing a great brief. Aileen shares why a strong brief acts as a North Star for any project...
Episode #3
<p>In this episode, Claire explores the power of curiosity with Nicky Thompson, co-founder of Bright Futures Research. Together, they unpack what it means to stay curious in the face of tight deadlines, limited budgets...
Episode #2
<p>In this episode, Claire and guest Susie Mullen, a quant researcher and data analyst, discuss the importance of revisiting existing data to ensure new research isn't redundant and to enhance the quality of briefs...
Episode #4
<p>In this episode, Claire discusses the value of hypotheses and pitfalls to avoid with Paul Thomas, Global Insights Director at Suntory. Paul shares insights from his industry experience, stressing the significance of...
Recent guests on More Bang for Your Buck. Study who booked and why before you pitch.
VP of Community Impact, Executive Director of the Buffalo Bills Foundation, Goodwill Industries serving Marion, Delaware, Union, Crawford, and Morrow counties
International Insight Director and Global Head of Shopper Insight, St. Jude Children’s Research Hospital
Ooni
AURA
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