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Lucas and Luna run the numbers on the direct-to-consumer economy — not the hype, but the unit economics. Each episode picks a live DTC brand (Hims, Allbirds, Casper, Warby Parker) or a digital retail platform (Shopify, BigCommerce, Amazon Seller Central) and dissects its customer acquisition cost, average order value, lifetime value, and capital efficiency. Lucas, a journalist turned ecommerce analyst, traces the story behind the spreadsheet: how Glossier’s supply chain broke, why Brooklinen survived the cotton crisis, what Peloton’s churn rate really tells us. Luna, a former brand operator, pushes back with fulfillment realities, margin math, and the unglamorous work of retention. Together they separate signal from noise — no PR spin, no founder worship, just the data that predicts whether a store or platform will last. This show is for founders, operators, and investors who know that a beautiful website means nothing if the logistics bleed red. Can a DTC brand scale without falling into the 'trap of growth'? Lucas and Luna find the answer in the numbers — and in the stories behind them.
Unknown Host hosts The Ecommerce Hour with Fexingo: Online Stores, DTC Brands, and Digital Retail.
In this episode of The Ecommerce Hour, Lucas and Luna dive into the specific tactics behind cart abandonment email sequences that boost conversion rates. They analyze a case study from the apparel brand True Classic, whi
In this episode of The Ecommerce Hour, Lucas and Luna explore how DTC brands are using SMS bots to handle customer service inquiries at scale. They break down the case of Allbirds, which automated 40% of its support tick
Episode 32 of The Ecommerce Hour explores the subscription box model as a tool for DTC brands to build predictable recurring revenue. Lucas and Luna break down the economics behind the boom, using the example of Dollar S
Episode 31 of The Ecommerce Hour explores how DTC brands are turning WhatsApp from a customer service tool into a full-funnel chat commerce engine. Lucas and Luna unpack the strategy behind Brazil's largest beauty brand,
In this episode of The Ecommerce Hour, Lucas and Luna dive into the rise of shoppable live streaming for direct-to-consumer brands. They analyze how brands like Whatnot and NTWRK are turning live video into a sales chann
In this episode of The Ecommerce Hour, Lucas and Luna explore how direct-to-consumer brands are using pop-up shops as a low-risk way to test physical retail before committing to long-term leases. They break down the econ
In this episode of The Ecommerce Hour, Lucas and Luna dive into how direct-to-consumer brands are leveraging artificial intelligence for demand forecasting. They explore a specific case: how a mid-sized DTC skincare bran
In this episode of The Ecommerce Hour, Lucas and Luna explore how direct-to-consumer brands are reducing customer acquisition costs through strategic brand partnerships. They dive into the specific case of Reformation te
In this episode of The Ecommerce Hour, Lucas and Luna explore how direct-to-consumer brands are leveraging personalized video messages to increase conversion rates and reduce returns. They dive into the case of Bombas, w
In Episode 25 of The Ecommerce Hour, Lucas and Luna dig into the community-first strategy that built Glossier into a billion-dollar brand. They trace how founder Emily Weiss turned her blog Into The Gloss into a two-way
Episode 24 of The Ecommerce Hour explores how DTC brands are embedding interactive product-finder quizzes into their customer journey to boost conversion rates and collect zero-party data. Lucas and Luna examine the mech
In episode 23 of The Ecommerce Hour, Lucas and Luna drill into the specific mechanics of influencer-owned discount codes — a strategy that helped DTC brand Whering grow revenue by 40% in six months. They break down why f
When a shopper abandons their cart, most DTC brands fire off three automated emails and move on. But a small cohort of ecommerce operators are doing something different: they are mailing a physical postcard to the custom
In this episode of The Ecommerce Hour, Lucas and Luna dive into how direct-to-consumer brands are moving beyond simple repeat purchase rates to predict customer lifetime value (CLV) with machine learning. They break down
Episode 20 of The Ecommerce Hour explores a smart inventory strategy that's gaining traction among DTC brands: community-funded preorders. Lucas and Luna break down how companies like MeUndies and boutique sneaker brands
Returns are the silent profit killer for direct-to-consumer fashion brands, with rates often exceeding 30 percent. In this episode, Lucas and Luna explore why returns are so high in online apparel, how companies like Ren
Episode 18 of The Ecommerce Hour dives into Solo Brands, the parent company of Solo Stove, Oru Kayak, Isle Surf & SUP, and Chubbies. Lucas and Luna explore how a DTC conglomerate built entirely online is now opening phys
In this episode of The Ecommerce Hour, Lucas and Luna explore how direct-to-consumer brands are leveraging user-generated content—UGC—to build trust and drive conversions. They break down the specific strategies of brand
In this episode of The Ecommerce Hour, Lucas and Luna dive into how direct-to-consumer brands are deploying AI chatbots to handle customer service at scale. They break down the specific use case of clothing retailer Refo
In this episode of The Ecommerce Hour, Lucas and Luna dive into the mechanics of affiliate marketing for DTC brands. They break down why commission structures matter, how to recruit the right affiliates, and the surprisi
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The Ecommerce Hour with Fexingo: Online Stores, DTC Brands, and Digital Retail is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
The Ecommerce Hour with Fexingo: Online Stores, DTC Brands, and Digital Retail regularly covers Business. It sits in the Business category.
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Episodes of The Ecommerce Hour with Fexingo: Online Stores, DTC Brands, and Digital Retail average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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