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The DTC Marketing Podcast with Fexingo is the daily show where Lucas and Luna cut through the noise of direct-to-consumer brand strategy, Shopify optimization, and e-commerce growth — without the hype. Each episode examines a specific DTC brand's recent performance: customer acquisition costs, retention mechanics, unit economics, and the tactical decisions behind their marketing spend. Lucas, a former journalist covering retail tech, pushes for the numbers behind the narrative; Luna, a seasoned e-commerce operator, challenges assumptions with on-the-ground realities from brands like Allbirds, Glossier, and Warby Parker. Together, they dissect A/B tests that worked (and those that didn't), zero in on CAC payback periods, and debate the viability of TikTok shop vs. email flows for repeat purchase. This show is for founders, marketing leads, and growth operators who want to move beyond surface-level 'tips' and understand the actual P&L math of DTC. Expect no celebrity interviews, no 'secrets to success' — just two sharp minds arguing over retention curves and ad creative fatigue. How do you scale a DTC brand in 2025 when every channel is saturated?
Unknown Host hosts The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth.
Episode 34 of The DTC Marketing Podcast with Fexingo digs into how direct-to-consumer brands turn customer reviews into a core growth channel. Lucas and Luna unpack the strategy behind Looma, a platform that activates po
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are transforming packaging from a cost center into a revenue-generating marketing channel. Using the case of online skinc
Episode 32 of The DTC Marketing Podcast explores a shift happening in direct-to-consumer marketing: moving from paid influencer campaigns to long-term brand ambassador programs. Lucas and Luna break down why brands like
In this episode of The DTC Marketing Podcast, hosts Lucas and Luna explore how direct-to-consumer brands are using product bundling strategies to increase average order value and reduce customer acquisition costs. They b
Lucas and Luna dive into the growing role of SMS marketing for direct-to-consumer brands, focusing on how a specific brand—Milk Bar—uses text messages to drive a 40 percent repeat purchase rate. They break down the strat
In this episode, Lucas and Luna break down how DTC brands are using TikTok Shop to drive real revenue, not just views. They walk through the mechanics of the all-in-one shopping feature — from product tagging in organic
Episode 28 unpacks a fast-growing but under-the-radar channel for direct-to-consumer brands: WhatsApp Business. Lucas and Luna explore how brands like Mejuri and Natura use the platform for conversational commerce, custo
Episode 27 of The DTC Marketing Podcast dives into how direct-to-consumer brands are deploying AI chatbots to deliver personalized, concierge-level customer service at scale. Lucas and Luna examine the case of Ridge Wall
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI-powered personalization engines to boost revenue by an average of 30 percent. They break down the concrete s
Episode 25 of The DTC Marketing Podcast explores how direct-to-consumer brands are turning to affiliate marketing as a cost-effective customer acquisition channel. Lucas and Luna break down the strategy behind affiliate
Episode 24 of The DTC Marketing Podcast explores how direct-to-consumer brands are launching their own secondhand marketplaces—not as a sustainability gesture, but as a real revenue channel. Lucas and Luna examine the ca
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are turning customer communities into product development engines. They dive into the rise of community-driven design usi
Episode 22 of The DTC Marketing Podcast explores how direct-to-consumer brands are transforming customer service from a cost center into a powerful growth driver. Lucas and Luna break down the strategy behind Zappos' leg
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging live shopping to increase conversion rates by up to 10x. Using the case of Whatnot, the social marketplace
Lucas and Luna explore how direct-to-consumer brands are deploying augmented reality try-on tools to slash return rates and boost conversion. Lucas shares data from a study by Shopify and AR platform Vntana: DTC brands u
In episode 19 of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are turning customers into their best acquisition channel through referral programs. They unpack the mechanics behind the
Lucas and Luna tackle ad fatigue—the growing problem of consumers tuning out repetitive video ads. They unpack how DTC brands like Death Wish Coffee and The Sill are winning with vertical video strategy. Lucas breaks dow
In this episode, Lucas and Luna explore how direct-to-consumer brands are ditching expensive photoshoots in favor of user-generated content. They break down why UGC often drives more conversions than polished studio imag
In this episode, Lucas and Luna explore how direct-to-consumer brands are increasingly turning to podcast advertising as a high-ROI channel. They break down a specific case: how the mattress brand Helix Sleep used host-r
Episode 15 of The DTC Marketing Podcast explores how direct-to-consumer brands are using temporary pop-up stores as a low-risk product testing lab. Lucas and Luna break down the specific strategy behind mattress brand Sl
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The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth regularly covers Business. It sits in the Business category.
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The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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