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Hosted by Fexingo · 🇺🇸 US · EN · 107 episodes
Established thought leaders with verified media credentials.
The DTC Marketing Podcast with Fexingo is the daily show where Lucas and Luna cut through the noise of direct-to-consumer brand strategy, Shopify optimization, and e-commerce growth — without the hype. Each episode examines a specific DTC brand's recent performance: customer acquisition costs, retention mechanics, unit economics, and the tactical decisions behind their marketing spend. Lucas, a former journalist covering retail tech, pushes for the numbers behind the narrative; Luna, a seasoned e-commerce operator, challenges assumptions with on-the-ground realities from brands like Allbirds, Glossier, and Warby Parker. Together, they dissect A/B tests that worked (and those that didn't), zero in on CAC payback periods, and debate the viability of TikTok shop vs. email flows for repeat purchase. This show is for founders, marketing leads, and growth operators who want to move beyond surface-level 'tips' and understand the actual P&L math of DTC. Expect no celebrity interviews, no 'secr
Fexingo hosts The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth, a business show with 107 episodes published.
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using gamification to increase customer loyalty and repeat purchases. They explore the specific case of Duolingo's
Lucas and Luna unpack a surprising trend in DTC marketing: physical pop-up stores that drive digital growth. They dive into how online-native brands like Glossier and Warby Parker use temporary retail spaces to boost e-c
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are integrating voice commerce into their retention strategies, using smart speakers and voice assistants to make reorder
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are leveraging live shopping — a blend of livestream e-commerce and interactive video — to boost conversion rates and bui
Episode 129 of The DTC Marketing Podcast explores how direct-to-consumer brands are using sound branding to build recognition and emotional connection. Lucas and Luna break down the science of audio logos, citing Masterc
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI to analyze customer reviews — not just for star ratings, but to extract actionable product insights. They di
In this episode, Lucas and Luna explore how direct-to-consumer brands are using AI to predict inventory demand and reduce overstock. They focus on the case of a mid-size DTC activewear brand that cut its stockouts by 40%
Episode 126 of The DTC Marketing Podcast explores how direct-to-consumer brands are opening dark stores – retail spaces closed to the public that serve as micro-fulfillment hubs for same-day delivery. Lucas and Luna exam
Lucas and Luna dive into the rise of AI-generated video ads for DTC brands, focusing on how tools like Synthesia and Runway are enabling small teams to produce high-converting product demos and testimonials without expen
In this episode of The DTC Marketing Podcast, Lucas and Luna dive into how direct-to-consumer brands are using SMS marketing to retain customers and re-engage lapsed buyers. They look at the strategy behind a recent camp
Episode 123 of The DTC Marketing Podcast explores a surprising growth lever for direct-to-consumer brands: B2B wholesale. Lucas and Luna break down how digitally-native brands like Allbirds, Glossier, and Casper have qui
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are deploying augmented reality try-on tools to reduce return rates and boost conversion. They dig into a specific case:
In this episode of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are using AI tools to test ad creative before spending a dollar on paid media. The hosts dive into a specific case: DTC m
Episode 120 of The DTC Marketing Podcast digs into dynamic pricing—how direct-to-consumer brands use AI to adjust prices in real time based on demand, inventory, and competitor moves. Lucas and Luna explore the strategy
In episode 119, Lucas and Luna explore how direct-to-consumer brands are deploying AI chatbots to deliver personalized shopping experiences. They discuss the specific case of cosmetics brand Glossier, which uses a conver
This episode dives into the rising trend of chat commerce—using messaging apps like WhatsApp and Messenger to drive sales. Lucas and Luna explore why DTC brands are moving beyond email and SMS to meet customers in their
Episode 117 of The DTC Marketing Podcast with Fexingo explores how direct-to-consumer brands are using subscription box sampling — including curated discovery boxes from companies like Birchbox, Ipsy, and newer entrants
Episode 116 of The DTC Marketing Podcast dives into data clean rooms—a privacy-compliant way for direct-to-consumer brands to share customer data with platforms like Google and Meta without exposing raw information. Luca
In episode 115 of The DTC Marketing Podcast, Lucas and Luna explore how direct-to-consumer brands are building affiliate networks with micro-influencers instead of relying solely on paid ads. They dive into the specific
Episode 114 of The DTC Marketing Podcast explores how direct-to-consumer brands are using autonomous mobile robots in their warehouses to reduce fulfillment costs and shipping times. Lucas and Luna break down the specifi
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The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth is hosted by Fexingo. The show is categorised under business and has published 107 episodes.
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth has published 107 episodes.
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth regularly covers business. It sits in the business category.
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The DTC Marketing Podcast with Fexingo: Direct-to-Consumer Brands, Shopify, and E-Commerce Growth average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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