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Hosted by Common Thread Collective · 🇺🇸 US · EN-US · 449 episodes
Established thought leaders with verified media credentials.
2020 transformed the world of ecommerce forever.For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.So how do you navigate this dangerous new reality?No matter how you do it, you’d better not do it alone.That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Common Thread Collective hosts Ecommerce Playbook: Numbers, Struggles & Growth, a business show with 449 episodes published.
Our VP of Ecommerce Strategy, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon, halibut, and black cod, with orcas circling the boat the whole time. But the real story is what it ta
Joy Sharma, CTC's Director of Accelerator, walks through a brand-new CPG growth offer backed by a 20% uplift guarantee — or your money back. The strategy combines hourly API-based budget scaling (via a Meta managed servi
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we miss?" There is no clear owner. Every team points somewhere else. Days pass before anyone agrees on what
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobody has actually tested: do Meta cost controls deliver to the bid you set?CTC reviewed $1.5 billion in Me
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role powered by AI, Statlas, and a d
Adrianne, VP of Performance Creative at CTC, breaks down the CTC Creative Strategy Canon, the codified methodology behind how 7-figure to 9-figure ecommerce brands structure their creative programs to consistently produc
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering brand revenue growth, ad spend efficiency, incrementality testing results by platform, and the latest s
Richard breaks down what's holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC's first in-person workshop designed to close that gap. On September 2nd, 2026, CTC is hosting the Seve
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC's Google Ads Canon, the complete framework we use to turn Google into a true demand-harvesting machine for 7-9 figure ecommerce brands. Learn how
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are directly connected. In this episode, Richard Gaffin sits down with Anmar Anmar Abdul Jawad, Director of Profi
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashmas in July, a CTC fra
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he can diagnose what's wrong without looking at your ad account. The answer is almost never creative. It'
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules. In this episode, CTC's VP of Paid Media Tony Chopp breaks down the CTC Methodology for Meta advertisin
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing measurement — and why the gap between platform-reported numbers and actual
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy across more than $3 billion in GMV. In Part 2 of the Canon series, Luke Au
Every dollar spent on SaaS is a dollar that does not go into ads. In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu Barefoot, to walk through a real email and SMS platform migration to Omni
Every forecast is wrong. The question is whether yours is useful. Luke Austin, walks through the CTC Methodology series opener: a complete operating model for making profit predictable across ecommerce brands. This is no
What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's exactly what CTC just did. The Canon is a decade of ecommerce methodology distilled into seven categori
Taylor Holiday reveals the system CTC built to deploy 12 years of ecommerce knowledge across every brand they manage. From AI-powered scouting reports for his son's Little League team to the Canon, CTC's institutional pl
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuck at a growth plateau and you've tried more creative, new ad structures, and different platforms, we ca
Randall Thompson
former pitcher for the Toronto Blue Jays · Nibbi Prefab
1 appearance on this show
Brian Sakansky
CTC
2 appearances on this show
Tony Chopp
Common Thread Collective
1 appearance on this show
Connaugh
AppLovin
1 appearance on this show
Austin Harrison
Northbeam
1 appearance on this show
Sarah
Lighthouse Co
1 appearance on this show
Steve Rekuc
Common Thread Collective
1 appearance on this show
Jimmy Kim
Commerce Roundtable
1 appearance on this show
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Ecommerce Playbook: Numbers, Struggles & Growth is hosted by Common Thread Collective. The show is categorised under business and has published 449 episodes.
Ecommerce Playbook: Numbers, Struggles & Growth has published 449 episodes.
Ecommerce Playbook: Numbers, Struggles & Growth regularly covers business. It sits in the business category.
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