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Hosted by Unknown Host · 🇺🇸 US · EN-US · 125 episodes
Established thought leaders with verified media credentials.
The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age. Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market. Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your insurance agency and thrive in the digital world.
Unknown Host hosts The Digital Insurance Agent, a business show with 125 episodes published.
Google took away most of the controls. Machine learning is now running your campaigns. And if you're an experienced advertiser who spent years fine-tuning keywords, match types, and bid strategies — this new world feels
The search bar still exists, but it’s quietly losing its job. When someone can ask ChatGPT for “a highly rated local business near me that’s open right now” and get a confident recommendation, the old routine of scrollin
The click is becoming optional, and that single fact is rewriting local insurance agency marketing. We dig into what “zero-click search” and “agentic search” really mean as Google shifts from a directory of links to an A
Your ads might be working and your business might still be losing. We start with a painful scenario: spending real money for real clicks and getting zero calls. The problem isn’t always the targeting or the creative. It’
When growth slows down, most insurance agency owners do the same thing — buy more leads or increase ad spend. But if your response process, intake standards, follow-up discipline, and revenue tracking are broken, more le
Google Ads can put your insurance agency in front of high-intent shoppers at the exact moment they're ready to buy. But most agencies are burning their budget on clicks that never convert — because they're buying traffic
Google is no longer just a list of blue links. When prospects ask big, specific questions about bundling, Medicare choices, or what coverage they actually need, AI-powered search can summarize, compare, and recommend bef
There are two kinds of insurance agents who are losing right now. The first went all-in on technology and forgot how to build real local trust. The second is still relying purely on relationships and has become completel
Most insurance agents are still playing a game that Google has already changed. They're chasing keywords, counting clicks, and running ads — while AI is quietly deciding who gets recommended and who simply disappears. Th
Insurance marketing is getting louder, lead costs keep climbing, and prospects are making decisions earlier than ever, sometimes before they even fill out a form. If you feel like you’re working harder for lower-quality
If your Facebook and Instagram ads have stopped performing the way they used to, you're not alone — and it's not the platform's fault. The rules of Meta advertising changed dramatically, and most insurance agents are sti
Google IO 2026 just raised the stakes for every independent insurance agent in the country. And most of them have no idea what happened or what it means for their agency. Here's the short version: search is no longer a t
Most insurance agents think they have a lead problem. They don't. They have a visibility problem they can't even see — because the decision is happening before the prospect ever finds them. AI isn't just changing how peo
Marketing can look like momentum while your agency quietly bleeds money. If you’re running Google Ads, paying for leads, posting on social media, and investing in SEO but still can’t answer “What’s actually working?”, th
The most important change in search is not a new ranking factor. It’s the disappearance of the click. We’re watching Google evolve from a place you visit into an agent manager that works on your behalf, breaking a single
Google’s CEO spent an hour talking about the future of search and what he left out may be the biggest warning local businesses have heard in a decade. If AI agents start doing the searching for customers and returning on
Most insurance agents think they have a lead problem. They don't. They have a visibility problem — and they don't even know the wall exists. AI has become the gatekeeper between your agency and your next client. It is fi
Every insurance agent right now is chasing AI, automation, and the latest marketing tactic — and most of them are skipping the fundamentals that actually build a sustainable, dominant agency. In this episode of the Digit
If you're using AI to write the occasional social media post or email, you're leaving most of its power on the table — and the agencies that figure this out before you will be nearly impossible to catch. AI agents aren't
What if your clients never left? Rich Tygett of IC Insurance Solutions built a 20-year book of contractor business with retention so strong, clients refer to him as a trusted family advisor — not just their insurance age
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The Digital Insurance Agent is hosted by Unknown Host. The show is categorised under business (marketing) and has published 125 episodes.
The Digital Insurance Agent has published 125 episodes.
The Digital Insurance Agent regularly covers business, marketing. It sits in the business category, with a marketing focus.
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The Digital Insurance Agent hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Digital Insurance Agent average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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