Hosted by Unknown Host · 🇺🇸 US · EN-US · 119 episodes
Established thought leaders with verified media credentials.
The Digital Insurance Agent is a podcast that explores the latest trends, tools, and strategies for transforming your insurance agency in the digital age. Join host Carl Willis, a seasoned financial services digital marketing consultant, as he interviews industry experts, shares success stories, and provides actionable tips to help you stay ahead of the curve and build a successful and sustainable insurance agency in today's ever-evolving market. Whether you're a seasoned pro or just starting out, this show is the ultimate guide to help you modernize your insurance agency and thrive in the digital world.
Unknown Host hosts The Digital Insurance Agent, a business show with 119 episodes published.
There are two kinds of insurance agents who are losing right now. The first went all-in on technology and forgot how to build real local trust. The second is still relying purely on relationships and has become completel
Most insurance agents are still playing a game that Google has already changed. They're chasing keywords, counting clicks, and running ads — while AI is quietly deciding who gets recommended and who simply disappears. Th
Insurance marketing is getting louder, lead costs keep climbing, and prospects are making decisions earlier than ever, sometimes before they even fill out a form. If you feel like you’re working harder for lower-quality
If your Facebook and Instagram ads have stopped performing the way they used to, you're not alone — and it's not the platform's fault. The rules of Meta advertising changed dramatically, and most insurance agents are sti
Google IO 2026 just raised the stakes for every independent insurance agent in the country. And most of them have no idea what happened or what it means for their agency. Here's the short version: search is no longer a t
Most insurance agents think they have a lead problem. They don't. They have a visibility problem they can't even see — because the decision is happening before the prospect ever finds them. AI isn't just changing how peo
Marketing can look like momentum while your agency quietly bleeds money. If you’re running Google Ads, paying for leads, posting on social media, and investing in SEO but still can’t answer “What’s actually working?”, th
The most important change in search is not a new ranking factor. It’s the disappearance of the click. We’re watching Google evolve from a place you visit into an agent manager that works on your behalf, breaking a single
Google’s CEO spent an hour talking about the future of search and what he left out may be the biggest warning local businesses have heard in a decade. If AI agents start doing the searching for customers and returning on
Most insurance agents think they have a lead problem. They don't. They have a visibility problem — and they don't even know the wall exists. AI has become the gatekeeper between your agency and your next client. It is fi
Every insurance agent right now is chasing AI, automation, and the latest marketing tactic — and most of them are skipping the fundamentals that actually build a sustainable, dominant agency. In this episode of the Digit
If you're using AI to write the occasional social media post or email, you're leaving most of its power on the table — and the agencies that figure this out before you will be nearly impossible to catch. AI agents aren't
What if your clients never left? Rich Tygett of IC Insurance Solutions built a 20-year book of contractor business with retention so strong, clients refer to him as a trusted family advisor — not just their insurance age
Most independent insurance agencies hit a ceiling and never break through it. In this episode of the Digital Insurance Agent Podcast, Curtis Barton — CEO of Alkeme and former agency owner who built a $11M book of busines
Most insurance agents compete on price and coverage features — but the agents who consistently grow their book of business compete on something far more powerful: storytelling . In this episode, we break down exactly how
AI search is reshaping how clients find insurance agents — and if you're still relying on old-school SEO tactics, you risk becoming invisible to your best prospects. In this episode, we break down exactly what the AI sea
The lead game has changed — and if you've been in the insurance industry more than five years, you've already felt it. Leads cost more. Loyalty is thinner. And buyers are forming opinions about who they'll trust before t
Paid advertising for insurance agents doesn't have to be a money pit. If you've tried PPC before and didn't see results, the problem likely wasn't the channel—it was the strategy. This video breaks down a practical, prov
Are you budgeting enough for digital marketing in 2026? Most insurance agents are still using outdated marketing budgets that worked in 2024-2025, but the landscape has changed dramatically. In this video, we break down
Are you an independent insurance agent struggling with Google Ads? Wasting money on clicks that don't convert? You're not alone. In this episode of the Digital Insurance Agent podcast, host Carl Willis sits down with Joh
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The Digital Insurance Agent is hosted by Unknown Host. The show is categorised under business (marketing) and has published 119 episodes.
The Digital Insurance Agent has published 119 episodes.
The Digital Insurance Agent regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Digital Insurance Agent is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Digital Insurance Agent hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Digital Insurance Agent average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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