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Hosted by Unknown Host · 🇺🇸 US · EN · 85 episodes
Established thought leaders with verified media credentials.
Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over $350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace.
Unknown Host hosts The Bottom Line: Ecommerce Tactics for Profitable Growth, a business show with 85 episodes published.
AI can now write a marketing recommendation about as well as most marketers can. It'll pull the data, read the account, tell you what it would do, and it'll do it in about three seconds. So here is the question that shou
A lot of brands are not underperforming because their agency is lazy or their ads stopped working. They're underperforming because humans keep interrupting the system. In this solo episode, I walk through the four most c
I've audited a couple hundred ad accounts. The most common problem I find has nothing to do with Meta. Google is almost always the single biggest structural mess in a DTC brand's marketing stack. The waste is real — I've
KC Holiday sold Qalo at 30. What came next surprised him more than building it did. He moved to Australia, worked in venture capital, came back, and spent two and a half years coaching ecommerce founders at Daily Mentor.
Nate Gunn spent nearly a decade building Wild Bird before it finally broke through. In this episode, Cody sits down with the co-founder and CEO to talk about what actually turned the business around — a full product pivo
DTC and eCommerce brands are facing rising ad costs, climbing CAC, and tighter margins in 2026. If your growth strategy still depends on cheaper paid media, it is time to adjust. In this episode of Bottom Line, Cody sits
👉 Grow your bottom line: https://www.kynship.co/ If you’re listening to this, chances are you’ve hit a wall. Revenue has flatlined. What worked last year isn’t working now, and you’re wondering if you’ve maxed out your
👉 Grow your bottom line: https://www.kynship.co/ Day-to-day ad performance can feel chaotic. One day results are strong, the next they drop, and suddenly it feels like something is broken. In this episode, I break down
👉 Grow your bottom line: https://www.kynship.co/ The headlines after Black Friday Cyber Monday were mixed. Spending was up. Costs were up too. Once you factor in inflation, a big portion of that growth disappears. In th
👉 Grow your bottom line: https://www.kynship.co/ Most brands are optimizing for LTV the wrong way. Tracking shallow metrics, trusting false profitability, and scaling acquisition without understanding how or if t
👉 Grow your bottom line: https://www.kynship.co/ Every purchase decision your customers make is driven by one simple psychological principle… Master this principle, and you’ll scale your marketing in ways most bu
👉 Grow your bottom line: https://www.kynship.co/ Most brands are missing out on sales during BFCM without even realizing it… They fall victim to the lie that their campaigns won’t pick up, make edits at 6 A
👉 Grow your bottom line: https://www.kynship.co/ If you’ve been focusing all your energy on creative testing but are still struggling to convert, it’s time to test your offers. Many entrepreneurs get so caught up
👉 Grow your bottom line: https://www.kynship.co/ Too many brands expect an agency to come in and 10x their business without fixing anything internally. In this episode, I get brutally honest about something I don
Most founders spend their first dollars on ads. Luke Hartelust did the opposite—and it worked. Before he even launched MNLY, a men’s precision health brand, he secured a six-figure partnership with HYROX . No ads, no gim
Getting your ROAS target wrong doesn’t just throw off your ad performance… It can tank your entire business. In this episode, I break down why your ROAS is not just a metric—it’s a reflection of your financial model, you
Have you ever seen a marketing budget so bad you couldn’t believe your eyes? Today, I've got a story that's going to make every marketer listening either laugh or cry, maybe even both at the same time… You kn
Here’s a tough pill to swallow — chasing a high ROAS might actually be costing you growth and customers. Over the last few months, we’ve been deep in the weeds with brands trying to “beat” their ROAS targets, only to rea
Here’s a harsh truth for you… Your Meta ad account is probably bleeding money as we speak. Over the last six months, I’ve been elbow deep in 50+ ad account audits. I’ve gone through all the slides, dug into all the
Struggling with creative burnout? You’re not alone. Most DTC brands do. They cycle through the same ad concepts, watch their CAC climb, and wonder why scaling feels impossible. In this episode, I break down the thr
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The Bottom Line: Ecommerce Tactics for Profitable Growth is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 85 episodes.
The Bottom Line: Ecommerce Tactics for Profitable Growth has published 85 episodes.
The Bottom Line: Ecommerce Tactics for Profitable Growth regularly covers Business, Marketing, Education, How To, News. It sits in the Business category, with a marketing focus.
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