eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:Marketing that works → Instagram, Meta Ads, email marketing, content & campaignsMindset & leadership → stepping into your CEO role with clarity & confidenceScaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profitMoney & growth → turning your store into a sustainable, profitable businessWith more than 22 years in marketing, Lisa has helpe
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eCommerce Marketing Society with Lisa Byrne is a business podcast hosted by Lisa Byrne, with 103 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Lisa Byrne hosts eCommerce Marketing Society with Lisa Byrne, a business show with 103 episodes published.
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Episode #103
The Foundations of a 6-Figure eCommerce Store
Sep 2, 202519 minS4
<p>Before you dive into ads, Instagram, or email campaigns — you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should be.<br><br>In this episode of the Ecommerce Marketing Society, I’m breaking down the 4 foundations every ecommerce brand needs to scale in 2025: <br><br>✔️ Knowing your numbers<br>✔️ Truly understanding your customer<br>✔️ Nailing your positioning<br>✔️ Building a brand your customers connect with<br><br>These are the non-negotiables that turn scattered marketing into consistent sales. If you’ve been feeling stuck, overwhelmed, or like your efforts aren’t paying off — th...
<p>Today we're talking Facebook Ads - and more specifically, the power of ads that don't look like ads.</p> <p>The advertising landscape is always shifting, so it's important to stay up to date with what's converting, and right now that looks like content that feels like organic content, like you were just scrolling your feed and saw a post from a friend or page you follow. <br><br>Whereas in the past you might have created specific copy and creative just for ads to stand out, now we're seeing content that feels more natural out-performing those flashy campaigns, s...
<p>In today's episode I'm sharing the practical steps of my 3-part sales strategy to help you achieve $20k months without burning yourself out in the process. This is all about doing less, but with more focus on the right things that are going to help you scale your business.</p> <p>We're talking:</p> Why you need to focus on your systems in order to scale The importance of getting your brand foundations right first, before investing in more marketing Prioritising the three stages of your marketing funnel The three most impactful areas to focus on if you want t...
The 3 Profit Levers Every 6-Figure eComm Founder Must Pull
Mar 27, 202531 minS4
<p>Today we’re diving into a big one—how to increase your profit without working more hours or adding more chaos to your plate.</p> <p>Over on Instagram this month, I’ve been sharing all my best profit tips in what I’m calling March Into Money—because let’s be honest, if we want to keep growing in 2025, profit has to be the priority.</p> <p>Because when you truly understand your numbers, you can make smart, strategic decisions that keep you in control—no matter what the economy’s doing.</p> <p>Maybe you’re making sales but not real...
<p>Scaling isn’t just about selling more—it’s about becoming the brand people can’t stop talking about. Get your strategy, visibility, and community right, and sales will follow effortlessly.</p> <p>When brands struggle to break past $10K–$50K months, it’s rarely because you’re not working hard enough, it’s also rare that just a sales problem. </p> <p>It could be that it’s a brand problem. </p> <p>If your audience doesn’t connect with your brand, forgets your brand or doesn't see your brand as the go-to choice, no amount of ads, discounts, or promotio...
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