The podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance. Each episode delivers frameworks, case studies, and actionable insights from 8- and 9-figure operators across eCommerce, direct response, health & wellness, and supplements. If you want to master scaling and build a high-performing marketing engine, this is your playbook
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchThe podcast for founders, marketers, and operators who want to scale DTC brands with precision and profitability. We break down the systems, strategies, and signals behind predictable growth: offer design, creative strategy, customer acquisition, funnel optimization, unit economics, retention, LTV, and full-funnel performance.
Recent episodes include "5 CRO Tests We Run With Every Client (Part 1)" (5 August 2026, 40 minutes), "We Reviewed 16 DTC Ads That Broke $1M: Here's Every Pattern We Found" (22 July 2026, 34 minutes), and "How We Scale YouTube Ads to $500K/Month (Without Getting Crushed by Compliance)" (1 July 2026, 48 minutes).
The Scaling Lab publishes roughly every two weeks, with episodes averaging 42 minutes across 19 episodes.
Booking probability for The Scaling Lab is 30%, and the host is rated Selective on guests. The Scaling Lab requires a Pod Score of 80 or higher. The Scaling Lab's contact route on record: verified email.
The strongest fits for The Scaling Lab are Marketing, Advertising & PR. The Scaling Lab has a business audience.
The Scaling Lab is a business podcast with 19 episodes published.
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Episode #20
Stop Redesigning Your Landing Page. Do This Instead Your landing page isn't converting the way you want it to. So what's the fix? If you've spent any time in the CRO trenches, you've probably heard the same advice on...
Episode #19
On this episode of The Scaling Lab, host Kira Hug sits down with Christy Ingkavet, creative strategist and associate copy chief at TNT Performance Agency, to break down exactly what separates a good ad from a $1M+ ad...
Episode #18
Most DTC teams try YouTube once, run into a wall of disapprovals, and quietly go back to Meta. They tell themselves it's not worth the headache. Meanwhile, the brands hitting $30K days — some pushing past $50K — aren't...
Episode #16
<p>Why does promoting your best copywriter to run the team usually break it?</p><p>Most copy chiefs got the job because they wrote great copy. They never learned operations, performance management, or how to build...
Episode #15
<p>Do you know what you can afford to pay for a click? </p><p>Most brands that scale on ROAS or CPA miss the one formula that determines whether scaling is profitable or just looks good on paper.</p><p>You might be...
Episode #14
<p>Do you know why your winning ads actually work?</p><p><br /></p><p>Most creative teams pump out variations without understanding what they're really testing. They rely on "proven frameworks" and intuition, but when...
Episode #13
<p>Many DTC advertisers embraced AI to scale production and reduce creative bottlenecks, only for outputs to fall flat. </p><p>If different departments are feeding different prompts to different bots, the issue is not...
Episode #12
<p>Many DTC advertisers embraced AI to scale production and reduce creative bottlenecks, only for outputs to fall flat. </p><p>If different departments are feeding different prompts to different bots, the issue is not...
Episode #11
<p>Direct response founders think they know their numbers, yet many can’t answer the only question that matters most: How much can you actually afford to spend to acquire a customer… for each offer, channel, and day in...
Episode #10
<p>The Scaling Secrets team is back and reacting to more ads from across the internet!</p><p>In this episode, Jairet and Kira break down another round of real direct-response ads—highlighting the creative decisions that...
Episode #9
<p>Is your team constantly pushing new content only for performance to fall flat? </p><p>In this episode of The Scaling Lab, Jairet Crum and Kira Hug break down the role that’s quickly becoming the linchpin of...
Episode #8
<p>In this episode, we bring listeners inside our weekly creative review: pulling ads from across the internet, roasting the losers, giving props to the winners, and isolating the subtle signals that decide whether an...
Episode #7
<p>Ever wonder why some ad creative misses the mark?</p><p></p><p>Director of Post Production,<b> Brett Inman</b>, sits down with Jairet and Kira to unpack his top tips for scaling high-impact video...
Episode #6
<p>In this episode of The Scaling Lab, Jairet and Kira sit down with Blake Hartshorn, founder of The AIM Company, to discuss the critical role of trust, credibility, and authority in VSL marketing. </p><p><br...
Episode #5
<p>Why do many direct-response ads fail to convert? They feel like an ad. </p><p><br /></p><p>Inside The Scaling Lab, Jairet and Kira dive into the psychological patterns and ad creative frameworks that help consumers...
Episode #2
<p>In this episode of The Scaling Lab, Jairet and Kira break down the costly, everyday errors holding back DTC brands and the research-backed shifts needed to unlock profitable scale.</p><p><br /></p><p>Learn the five...
Episode #3
<p>On The Scaling Lab, Jairet and Kira sit down with Performance Manager, Sohail Chatur, for a deep dive into the strategy and experimentation that scaled one brand’s monthly ad spend from $100K to $1.5M in just four...
Episode #4
<p>Are VSLs dead? Definitely the ugly ones.</p><p><br /></p><p>In this episode of The Scaling Lab, Jairet Crum explores the evolving landscape of direct response funnels, focusing on the shift from VSLs to LTV-focused...
Episode #1
<p>In this podcast episode, Tried and True Media’s Jairet Crum reflects on the major performance marketing trends and challenges of 2025 and offers predictions for 2026. </p><p></p><p></p><p>He explores the challenges...
Recent guests on The Scaling Lab. Study who booked and why before you pitch.
Founder & CEO of LTV Numbers, Andale High School
The AIM Company
Tried and True Media
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