Hosted by Luke Smith · 🇺🇸 US · EN-AU · 28 episodes
Established thought leaders with verified media credentials.
This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store. Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more. Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCommerce store.
Luke Smith hosts Ad Spend Secrets: eCommerce Marketing Strategies, a business show with 28 episodes published.
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real
Stop burning cash on Facebook ads because you're tracking the wrong metrics. If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics
I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website. If you're running Meta ads for e-commerce, this Facebook Ads conversion trackin
If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news! Google has just rolled out two game-changing updates that transform how eCommerce brands can opt
Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes… In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands
We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies. This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program. Starting with a
Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones. And this blind spot could be killing your growth (thanks, Google). In this episode of Ad Spend Se
The Facebook advertising apocalypse has arrived! Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate. In this episode of
Buried in your Klaviyo dashboard is a revenue-generating button that requires zero additional content creation - yet delivers up to 20% more email opens to your campaigns. Tune in today to see Klaviyo's game-changing "fo
Your average order value might be increasing while your actual profits are silently disappearing - a paradox that's bankrupting e-commerce stores every day. In this episode of Ad Spend Secrets, Luke Smith shares the exac
Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it. In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how
The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check. In this episode of Ad Spend Secrets, Luke Smith
What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time? There’s one “segment strategy” that makes it possible. In this episode of Ad Spend Secrets,
Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store? If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secret
Sending fewer emails from your ecomm store could actually make you more money. If you use email marketing software in your e-commerce/ Shopify store, like Klaviyo, then tuning into this episode of AdSpend Secrets is a mu
If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”. Instead, you could just be reaching the same people over and over again. In this episode of Ad S
Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store. In this eye-opening episode,
Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours. In this episode of Ad Spend Sec
If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns. This even extends to financial & political ads 🤯 Thankfully, there IS a way to sta
Think paying for your Shopify store brand name in Google Ads is burning money? Think again. Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store. In this acti
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Ad Spend Secrets: eCommerce Marketing Strategies is hosted by Luke Smith. The show is categorised under business (marketing) and has published 28 episodes.
Ad Spend Secrets: eCommerce Marketing Strategies has published 28 episodes.
Ad Spend Secrets: eCommerce Marketing Strategies regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
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Episodes of Ad Spend Secrets: eCommerce Marketing Strategies average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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