Oct 26, 202622 minS14
Walmart Connect’s Jon Gibs discusses how retail data and closed-loop measurement help marketers optimize campaigns, reach new audiences, and drive incremental sales. Dive into more insights and inspiration from leaders...
About this Podcast:
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
Pitch Analysis
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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What is The Big Impression about?
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands, including wins, losses, and lessons. New episodes are released every Wednesday.
What has The Big Impression covered recently?
Recent episodes include "Walmart Connect’s Jon Gibs on finding growth beyond ROAS" (26 October 2026, 22 minutes), "J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool" (23 September 2026, 29 minutes), and "Dow Jones Factiva's Emma O'Brian on why publishers hold 'the ace card' in the AI era" (17 September 2026, 24 minutes).
How often does The Big Impression publish?
The Big Impression publishes roughly weekly, with episodes averaging 23 minutes.
How hard is it to get booked on The Big Impression?
Booking probability for The Big Impression is 31%, and the host is rated Selective on guests. The Big Impression requires a Pod Score of 80 or higher. The Big Impression's contact route on record: verified email.
Who should pitch The Big Impression?
The strongest fits for The Big Impression are Marketing, Advertising & PR and Business & Management Consulting. The Big Impression has a business audience.
About the host
The Big Impression is a business podcast.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #167
J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool
Sep 23, 202629 minS14J&J Snack Foods CMO Lynwood Mallard talks nostalgia, National ICEE Day, and why authenticity, and not AI, is the future of marketing legacy brands like ICEE. Dive into more insights and inspiration from leaders in ad...
Sep 17, 202624 minS14Factiva GM Emma O'Brian joins The Big Impression to discuss how Dow Jones is licensing journalism for the AI era, why attribution and trust matter more than ever, and how publishers can turn AI disruption into a new...
Episode #165
Inside Levi’s and TBWA’s cultural comeback with the Super Bowl, Beyoncé and a return to denim’s roots
Sep 14, 202620 minS14Levi’s and TBWA leaders reveal how the brand tapped Beyoncé, reimagined its iconic advertising through a female lens and turned big cultural moments into lasting momentum. Dive into more insights and inspiration from...
Sep 9, 202626 minS14Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant. Hosted by Simplecast, an...
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Episode #163
BBDO ‘client-whisperer’ Daale Carter: Brands need a challenger mindset — even the iconic M&M’s
Sep 2, 202627 minS14BBDO’s Daale Carter reveals how consumer listening, challenger thinking and a willingness to take risks are helping both iconic and upstart brands stay relevant. Hosted by Simplecast, an AdsWizz company. See...
Aug 26, 202626 minS14Asana CMO Prachi Gore explains why AI’s biggest marketing opportunity lies beyond content creation, as agents reshape workflows, B2B buying and growth. Hosted by Simplecast, an AdsWizz company. See...
Episode #160
How Tripadvisor and PMG are breaking down the brand-agency divide with an ‘in-residence model’
Aug 24, 202614 minS14Tripadvisor and PMG leaders share how breaking down barriers between brands, agencies and platforms can drive stronger performance, smarter collaboration and better marketing. Hosted by Simplecast, an AdsWizz company...
Aug 19, 202623 minS14Warner Bros. Discovery’s Marisa Crocker breaks down why sports are becoming more valuable in a fragmented media landscape, how programmatic is changing the way advertisers buy live events and why brands should be...
Aug 12, 202627 minS14As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Hosted by...
Episode #158
Tenzing founder Huib van Bockel on leaving Red Bull to build a natural energy drink challenger
Aug 5, 202624 minS14Inspired by the teas of Himalayan Sherpas, founder and CEO Huib van Bockel set out to prove energy drinks could be healthier, more sustainable and every bit as effective. Hosted by Simplecast, an AdsWizz company. See...
Aug 3, 202619 minS14BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-winning work and measurable results. Hosted by...
Episode #157
MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’
Jul 29, 202623 minS14MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about...
Jul 22, 202615 minS14Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across...
Episode #154
Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners
Jul 15, 202624 minS14Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment. Hosted by Simplecast, an AdsWizz company. See...
Jul 8, 202617 minS14Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Hosted by Simplecast, an AdsWizz company. See...
Jul 1, 202624 minS14The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers. Hosted by...
Jun 24, 202626 minS14Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the...
Jun 18, 202623 minS14Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what...
Jun 11, 202625 minS14As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense"...
Recent guests
Recent guests on The Big Impression. Study who booked and why before you pitch.
E
Ellie Norman
Chief Communications Officer, Manchester United Football Club
J
Jamie Power
Chief Data Officer and COO of Advanced TV, Waterford Area Partnership
D
David Young
Fellow of the Brian Mulroney Institute of government at St. Francis Xavier University, ERDC’s Coastal and Hydraulics Laboratory
D
Doug Sweeny
Chief Marketing Officer, Oura
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