Hosted by The Current · 🇺🇸 US · EN · 147 episodes
Established thought leaders with verified media credentials.
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
The Current hosts The Big Impression, a business show with 147 episodes published.
Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the s
Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what driv
As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campa
The Weather Company's Dani Feore joins The Big Impression to discuss the neuroscience behind weather-driven marketing, why consumer mindsets shift with changing conditions and how brands are using those insights to boost
As retailers look to turn shopper relationships into media businesses, Dick’s Sporting Goods is focused on building a retail media strategy that feels less like advertising, and more like service. David Young, VP of Reta
For years, retail media networks have raced to prove they could operate like media companies — scaling ad platforms, expanding measurement capabilities and building full-funnel offerings for brands. That’s all well and g
As sports rights grow more fragmented and expensive, E.W. Scripps is making a different bet: free access, broader reach and a bigger role for ad-supported television. As Seth Walters, head of CTV sales at E.W. Scripps, s
Best Buy has long been synonymous with consumer electronics, but today it’s making an equally aggressive play to become a major force in media and marketing. In this episode of The Big Impression, Best Buy Ads President
Oura may be best known for its sleek smart ring, but its bigger ambition is changing how people think about health. In this episode of The Big Impression, CMO Doug Sweeny joins hosts Damian Fowler and Ilyse Liffreing to
Land O’Lakes may be best known for dairy, but its latest effort has little to do with selling butter. In this episode of The Big Impression, CMO Heather Malenshek joins hosts Damian Fowler and Ilyse Liffreing to talk abo
Stanley Steemer is one of those brands people recognize instantly — if not by name, then by that jingle. But recognition isn’t the same as relevance. In a world of robot vacuums, DIY hacks and endless shortcuts, the ques
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands. New episodes drop every Wednesday on all podcasting platforms and YouTube. Host
Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is n
Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn’t there to see it. But in the fast-moving digital attention economy, that’s a mistake, says Antonio Gnocchini, chief
As Dish Media’s new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace. Episode Transcript Please note, this transcript may contain minor inconsistencies co
Editor’s note: This episode of The Big Impression was recorded prior to Jessica Bryndza’s departure from Lyft. For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndza believes that’s o
In conversation with The Big Impression, Brian Monahan, SVP of retail media at Albertsons Media Collective, explores how shopper insights, creative storytelling and omnichannel strategies intersect. Hosted by Simplecast,
CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com
Discover how Kate Wik, CMO of Las Vegas, drives bold innovation and storytelling to transform the city into a global destination brand. Episode Transcript Please note, this transcript may contain minor inconsistencies co
Formula 1 Chief Commercial Officer Emily Prazer joins The Big Impression to accelerate the motorsport’s hold on Americans with year-round content and venue in Las Vegas. Episode Transcript Please note, this transcript ma
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The Big Impression is hosted by The Current. The show is categorised under business (marketing) and has published 147 episodes.
The Big Impression has published 147 episodes.
The Big Impression regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
The Big Impression is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Big Impression hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Big Impression average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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