Hosted by John Kappel · 🇺🇸 US · EN-US · 20 episodes
Established thought leaders with verified media credentials.
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
John Kappel hosts Brand IRL, a business show with 20 episodes published.
Episode 20: Ommegang Brewery transformed their new product launch into a week long plus experience that resonated with New Yorkers looking for Nirvana. Did the Growler Store drive brand loyalty or was it just another cra
Episode 19: Facebook & Macy's collaborated on an instore popup shop that gave over 100 small direct to consumer businesses exposure and IRL reach for the holidays. Did they bring holiday cheer to business owners and shop
Episode 18: Facebook launched a holiday pop up to combat the scrutiny and answer concerns offline around the tech giant selling your information to third-party companies. Did Facebook put holiday cheer and brand loyalty
Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to promote their products.
Episode 16: Dave's Killer Bread has an origin story that started behind bars. So when they opened up a prison-themed sandwich shop in a luxury district of Toronto, it was an opportunity to immerse their guests in a life-
Episode 15: Primal Kitchen & Pinterest collaborated on a food focused pop up that used Pinterest consumer search data to influence the design and experience. Did it speak to more than just the audience's taste buds? John
Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or le
Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the
Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel (https://www.
Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at th
Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in
Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappe
Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential m
Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John
Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel (https://www.linkedi
Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel32
Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down t
Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road? Jo
Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension?We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste o
Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Brand IRL has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Brand IRL is hosted by John Kappel. The show is categorised under business (marketing) and has published 20 episodes.
Brand IRL has published 20 episodes.
Brand IRL regularly covers business, marketing. It sits in the business category, with a marketing focus.
Brand IRL is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Brand IRL hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Brand IRL average 17 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Brand IRL's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 10 days ago.
