Jan 26, 202521 minS0
Episode 20: Ommegang Brewery transformed their new product launch into a week long plus experience that resonated with New Yorkers looking for Nirvana. Did the Growler Store drive brand loyalty or was it just another...
business
Brand IRL
Hosted by John Kappel · business · EN-US
About this Podcast:
Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
20%
Guest openness
Selective
80/100
Required Score
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Signup to Generate a PitchQuestions about Brand IRL
Who hosts Brand IRL?
Brand IRL is hosted by John Kappel. The show has published 20 episodes to date.
What has Brand IRL covered recently?
Recent episodes include "#20: Reimaging a Product Launch with Ommegang's Growler Store Pop Up" (26 January 2025, 21 minutes), "#19: From URL to IRL: How Macy's and Facebook Brought Holiday Cheer to D2C Businesses" (23 December 2024, 19 minutes), and "#18: Facebook Goes Offline to Show They Don't Sell Your Information" (12 December 2024, 21 minutes).
How often does Brand IRL publish?
Brand IRL publishes roughly every two weeks, with episodes averaging 17 minutes across 20 episodes.
How hard is it to get booked on Brand IRL?
Booking probability for Brand IRL is 20%, and the host is rated Selective on guests. Brand IRL requires a Pod Score of 80 or higher. Brand IRL's contact route on record: verified email.
Who should pitch Brand IRL?
The strongest fits for Brand IRL are Marketing, Advertising & PR. Brand IRL has a business audience.
About the host
John Kappel hosts Brand IRL, a business podcast with 20 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Dec 23, 202419 minS0
Episode 19: Facebook & Macy's collaborated on an instore popup shop that gave over 100 small direct to consumer businesses exposure and IRL reach for the holidays. Did they bring holiday cheer to business owners and...
- Dec 12, 202421 minS0
Episode 18: Facebook launched a holiday pop up to combat the scrutiny and answer concerns offline around the tech giant selling your information to third-party companies. Did Facebook put holiday cheer and brand loyalty...
- Nov 22, 202413 minS0
Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to promote their products...
- Nov 8, 202416 minS0
Episode 16: Dave's Killer Bread has an origin story that started behind bars. So when they opened up a prison-themed sandwich shop in a luxury district of Toronto, it was an opportunity to immerse their guests in a...
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- Oct 21, 202420 minS0
Episode 15: Primal Kitchen & Pinterest collaborated on a food focused pop up that used Pinterest consumer search data to influence the design and experience. Did it speak to more than just the audience's taste buds...
- Sep 18, 202417 minS0
Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or...
- Sep 12, 202419 minS0
Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the...
Brand IRL
#12: Taco 'Bout a Vacation! A Taco Bell Resort That's More Than Just Beans, Meat, and Cheese
Sep 2, 202418 minS0Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel...
- Aug 26, 202416 minS0
Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at...
- Aug 19, 202415 minS0
Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel...
Brand IRL
#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
Aug 12, 202417 minS0Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel...
- Aug 5, 202415 minS0
Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential...
- Jul 29, 202415 minS0
Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John...
- Jul 19, 202417 minS0
Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel...
- Jul 12, 202419 minS0
Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel...
Brand IRL
#4: Climbing to Experiential Success! How IKEA Scaled the Walls of Experiential Marketing in France
Jul 5, 202415 minS0Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down...
- Jun 28, 202414 minS0
Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road...
Brand IRL
#2: A Schwifty Experience for Cartoon Network's "Don't Even Trip Road Trip" aka The RickMobile
Jun 21, 202411 minS0Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension?We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste...
- Jun 14, 202412 minS0
Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and...
Recent guests
Recent guests on Brand IRL. Study who booked and why before you pitch.
J
John Kappel
Kraft Heinz
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