Hosted by Lance Billingsley · 🇺🇸 US · EN · 54 episodes
Established thought leaders with verified media credentials.
Why do 87% of real estate agents fail?After decades in the business, we think we've found the answer:Real estate gives us the freedom and flexibility to build the life we want…Yet if we don't have boldness, patience, integrity and the discipline to follow the right priorities, we're guaranteed to be in the 87% that fail.Our character must show up in our EFFORT.So we're sharing how to take on the mentality of the top 13%, become the person you're meant to be, and earn a great living in the process!Thanks to the amazing guests and community we're building, all with one goal: to help you join the elite group of agents who are consistently successful…That's what we share on The 13%.
Lance Billingsley hosts The 13% Podcast, a business show with 54 episodes published.
Most agents think leadership starts when they build a team, open a brokerage, or finally have people reporting to them. But leadership starts much earlier than that. It starts when a buyer is scared, the inspection gets
In 2026, real estate agents have more brokerage options than ever. Nice problem to have, but that doesn't make the decision less confusing. There are different split structures, flat fees, 100% commission models, rev sha
Real estate agents are always chasing a new marketing idea, trend or platform - and in the era of AI - another content prompt. But you don't need that in this market, what you need is a system. The agents who grow consis
In real estate, agents are constantly searching for the next lead source, marketing tactic, or prospecting strategy. But sometimes the biggest opportunities aren't new at all. They're tools and strategies agents already
Building a real estate team can be a growth engine or your own personal prison. It can lift the lid on your business and create leverage and momentum. Or it can trap you in a structure where you're working more, earning
In early 2026, the real estate market has split into two. Some agents are up 20-70%, while other agents feel like nothing has changed from last year's slower market. The agents who are winning right now aren't reacting t
When we hear that 87% of agents don't make it, it's easy to blame a bad market, a lack of leads, or the agents not being skilled or hardworking enough. The truth is: even talented, motivated, and well-connected agents ca
In real estate, we're taught that people need to know, like, and trust us, so we invest in our image and brand. While there's nothing wrong with this, that focus can drift a little too far away from what the consumer rea
For the last few years, this industry has been hoping for things to "go back to normal." We've been waiting for rates to drop, inventory to come back, and transactions to pick up. Agents want this business to feel the wa
Most of us spent 2025 focused on what got harder in real estate. But while everyone was focused on survival, a massive new opportunity was coming into focus. Technology has evolved and stacked to remove the limits that a
Do you believe that winning in real estate is about working the hardest or being in the business the longest? Well, today's market is proving otherwise. An okay agent who's great at marketing will beat a great agent who'
Social media is one of the most powerful tools in our business… and also one of the most confusing. We're constantly told to post more, stay consistent, and put ourselves out there, But most of us are still trying to fig
Conversations are the heartbeat of our business… and also the biggest blind spot we have. We live and die by the quality of what our people say on the phone, in a consult, or across a kitchen table, yet it's the one part
In this current market, every real estate agent's deepest fear isn't losing their next commission; it's extinction, being replaced, or getting forced out of the industry. Whether it's because of lawsuits, AI, or market s
Every real estate agent today is living through a moment that will shape the next few decades of the industry. Commissions have been challenged in courtrooms. Lawsuits have changed how buyers and sellers think about repr
In real estate, there are everyday habits that feel routine, even harmless, but behind the scenes, many of them cross legal lines most agents don't even know exist. It's handshake agreements instead of written ones. It's
In real estate, everyone talks about scale like it's just a matter of adding agents or buying more leads. But the truth is, most leaders never really scale. They just build a bigger version of their own job. They're stil
In real estate, everyone talks about the wins: the closings, the volume, the big paydays. But just as much a part of this business are the challenges. The clients who reject you, the seasons where business is slow, or th
In real estate, "branding" is a word people use all the time, without knowing how to use it. A strong brand isn't just decoration; it's the reason a consumer chooses you over someone else. And yet in real estate, most ag
If you're a real estate leader, you already know: this isn't just a tougher season, it's a total reset. The playbook that worked in 2021, or even in 2024, doesn't apply anymore. Transactions are down, costs are up, and y
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The 13% Podcast is hosted by Lance Billingsley. The show is categorised under business (entrepreneurship) and has published 54 episodes.
The 13% Podcast has published 54 episodes.
The 13% Podcast regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
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Episodes of The 13% Podcast average 44 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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