The 13% Podcast

Real estate agents are taught to build their business like independent entrepreneurs. But independence can become a ceiling when the agent is trying to generate leads, nurture relationships, manage transactions, follow...

Most agents think leadership starts when they build a team, open a brokerage, or finally have people reporting to them. But leadership starts much earlier than that. It starts when a buyer is scared, the inspection gets...

In 2026, real estate agents have more brokerage options than ever. Nice problem to have, but that doesn't make the decision less confusing. There are different split structures, flat fees, 100% commission models, rev...

Real estate agents are always chasing a new marketing idea, trend or platform - and in the era of AI - another content prompt. But you don't need that in this market, what you need is a system. The agents who grow...

In real estate, agents are constantly searching for the next lead source, marketing tactic, or prospecting strategy. But sometimes the biggest opportunities aren't new at all. They're tools and strategies agents already...

Building a real estate team can be a growth engine or your own personal prison. It can lift the lid on your business and create leverage and momentum. Or it can trap you in a structure where you're working more, earning...

In early 2026, the real estate market has split into two. Some agents are up 20-70%, while other agents feel like nothing has changed from last year's slower market. The agents who are winning right now aren't reacting...

When we hear that 87% of agents don't make it, it's easy to blame a bad market, a lack of leads, or the agents not being skilled or hardworking enough. The truth is: even talented, motivated, and well-connected agents...

In real estate, we're taught that people need to know, like, and trust us, so we invest in our image and brand. While there's nothing wrong with this, that focus can drift a little too far away from what the consumer...

For the last few years, this industry has been hoping for things to "go back to normal." We've been waiting for rates to drop, inventory to come back, and transactions to pick up. Agents want this business to feel the...

Most of us spent 2025 focused on what got harder in real estate. But while everyone was focused on survival, a massive new opportunity was coming into focus. Technology has evolved and stacked to remove the limits that...

Do you believe that winning in real estate is about working the hardest or being in the business the longest? Well, today's market is proving otherwise. An okay agent who's great at marketing will beat a great agent...

Social media is one of the most powerful tools in our business… and also one of the most confusing. We're constantly told to post more, stay consistent, and put ourselves out there, But most of us are still trying to...

Conversations are the heartbeat of our business… and also the biggest blind spot we have. We live and die by the quality of what our people say on the phone, in a consult, or across a kitchen table, yet it's the one...

In this current market, every real estate agent's deepest fear isn't losing their next commission; it's extinction, being replaced, or getting forced out of the industry. Whether it's because of lawsuits, AI, or market...