Jun 1, 202626 minS0
<p>Students today aren’t just evaluating colleges based on rankings, programs, or amenities — they’re asking a much deeper question: Will I feel like I belong here? In this solo episode of Talking Tactics, Safaniya...
business
Talking Tactics
Hosted by Dayana Kibilds, Safaniya Stevenson · business · EN
About this Podcast:
Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback.Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.
Pitch Analysis
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Contact path
Public web form
Booking probability
47%
Guest openness
Selective
80/100
Required Score
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What is Talking Tactics about?
Every game-changing tactic starts with a spark, that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight.
Who hosts Talking Tactics?
Talking Tactics is hosted by Dayana Kibilds, Safaniya Stevenson. The show has published 78 episodes to date.
What has Talking Tactics covered recently?
Recent episodes include "Ep. 75: Stop Marketing Amenities. Start Marketing Belonging" (1 June 2026, 26 minutes), "Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook" (12 May 2026, 40 minutes), and "Ep. 73: How Social Intelligence Changes Higher Ed Marketing" (28 April 2026, 52 minutes).
How often does Talking Tactics publish?
Talking Tactics publishes roughly every two weeks, with episodes averaging 31 minutes across 78 episodes.
How hard is it to get booked on Talking Tactics?
Booking probability for Talking Tactics is 47%, and the host is rated Selective on guests. Talking Tactics requires a Pod Score of 80 or higher. Talking Tactics's contact route on record: public web form.
Who should pitch Talking Tactics?
The strongest fits for Talking Tactics are Universities & Colleges. Talking Tactics has a business audience.
About the host
Dayana Kibilds, Safaniya Stevenson hosts Talking Tactics, a business podcast with 78 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #74
Ep. 74: Breaking Records, Building Belonging: Inside UNC Charlotte’s Advancement Playbook
May 12, 202640 minS0<p>UNC Charlotte is rewriting what modern university advancement can look like—fast, collaborative, and deeply rooted in place. In this episode of Talking Tactics with Safaniya Stevenson, Beth Krigler and Penny Hawkins...
- Apr 28, 202652 minS0
<p>Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop...
- Apr 2, 202632 minS0
<p>What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to purpose-driven systems...
Episode #71
Ep. 71: How Pretzels Became One of Higher Ed’s Most Memorable Enrollment Marketing Campaigns
Mar 17, 202632 minS0<p>What does a pretzel have to do with enrollment marketing? Turns out… a lot.</p> <p>On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette...
View More
- Mar 3, 202630 minS0
<p>What happens when a university mascot gets more than just a costume upgrade? In this episode of Talking Tactics, we unpack how a strategic mascot rebrand can fuel enrollment marketing, drive retail revenue, and build...
Episode #69
Ep. 69: Collaborate, Curate, Consolidate: Fordham’s Approach to Smarter Student Programming
Feb 17, 202631 minS0<p>Are too many emails and events actually hurting student engagement at your university? In this episode of Talking Tactics, Safaniya Stevenson chats with Toni Marie Perilli from Fordham University about how...
- Feb 3, 202625 minS0
<p>Storytelling is having a moment.</p><p>But most brands are still telling stories that sound exactly the same.</p><p>On this episode of Talking Tactics, Safy sits down with John Gorman, founder of Saint Orange, to...
- Jan 20, 202627 minS0
<p>Forget everything you know about strategic plans being boring. Fort Lewis College just cracked the code when they turned their five strategic pillars into friendship bracelets that faculty, staff, and students are...
Episode #66
Ep. 66: Is Your Campus Ready for Employee Advocacy? The Culture Check Higher Ed Marketers Can’t Skip
Jan 6, 202642 minS0<p>Think your university's perfectly curated Instagram feed is attracting Gen Z students? Think again. Employee advocacy experts Ben Hayes and Maria DeMario reveal why letting professors post typos and unpopular...
- Dec 23, 202523 minS0
<p>In this episode of Talking Tactics, host Safaniya Stevenson sits down with Jana Hanson of the American Indian Higher Education Consortium (AIHEC) and Kata Traxler from Student Ready Strategies to explore how tribal...
- Dec 9, 202520 minS0
<p>When TikTok bans threatened to upend their social strategy, one university's marketing team discovered an unlikely ally: their SEO colleagues. In this episode, Amanda Ferrill reveals how Temple University turned...
- Nov 25, 202533 minS0
<p>This week on Talking Tactics we’re talking social media championships and test kitchens? We’re joined by Michaela Taylor, Senior Social Media Strategist at the University of South Carolina—home of Rival IQ’s...
- Nov 11, 202528 minS0
<p>NC State University sold out 700 tickets in just two days when they brought Alton Brown to campus, but that was only the beginning. Nash Dunn and Allie Bloom Whitley share how NC State’s College of Humanities and...
- Oct 28, 202536 minS0
<p>What happens when a fundraiser decides to end one of higher ed’s most sacred traditions—the senior giving campaign? In this episode, Safaniya sits down with Alex Rodríguez from UC Berkeley, who made the bold move to...
- Oct 14, 202534 minS0
<p>Safaniya Stevenson sits down with Daniel Freeman, Chief Development Officer at Gaston Community College, to unpack how a “curiosity-first” approach reshaped alumni engagement. Tapping into years of fundraising...
- Sep 30, 202531 minS0
<p>Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design...
- Sep 16, 202541 minS0
<p>What happens when a team of former tourism and events pros are in charge of rolling out a rebrand? You’ll want to hold on your beignets for this one. In this episode, we’ll hear from Anne Falgout, Director of...
Episode #57
Ep. 57: Passing the Baton to Your New Host
Sep 2, 202515 minS0<p>You thought we were done with the show? Think again. The pursuit of top-tier tactics continues! Talking Tactics isn't going anywhere, but we ARE getting a new voice behind the mic. After 56 episodes of Day Kibilds...
Jul 22, 202526 minS0<p>After two years and 55 episodes packed with practical, joyful, and wildly clever ideas, Talking Tactics comes to a close. In this final episode, host Dayana Kibilds reflects on the “why” behind the show, shares her...
Recent guests
Recent guests on Talking Tactics. Study who booked and why before you pitch.
B
Brittany Hennessy
Author & Carbon August Co-Founder, Sprout Social
A
Andy Schneider
Senior Vice President of People, Marquette University
J
John Gorman
Army Veteran Entrepreneur & Business Owner Coach Bodybuilder Author, Henry Ford Health System’s Health Alliance Plan
B
Ben Hayes
Senior Account & Community Manager, Highland Park church of Christ
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