The Application with Allison Turcio

The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve. This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode. The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.

The Application with Allison Turcio is a business podcast hosted by Unknown Host, with 136 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Application with Allison Turcio, a business show with 136 episodes published.

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  Episode #105

  Ep. 105: How Brandeis is Revolutionizing Cost Transparency

  Sep 22, 202630 min

  What if prospective students could know the real sticker price of their school’s tuition before they even applied? In this episode, Allison talks with Jennifer Walker , Vice President for Enrollment Management at Brandeis University , and Alan Mlynek , Chief Product Officer at Noodle , about Faye, an AI-powered tuition agent designed to give prospective students a personalized estimate of their cost of attendance before they even apply or file a FAFSA. Jennifer and Alan share what it took to turn an idea that initially seemed impossible into a new approach to college cost transparency. They explore how Faye differs from traditional net price calculators, how AI can create a more personalized and conversational experience for families, and why the project required more than just innovative technology.  Join us as we discuss: [2:07] The cultural disruption behind Faye’s forward-thinking tech [12:23] How to turn tuition transparency into a student recruitment tool [19:05] Real stories around Faye’s early engagement and results Check out these resources we mentioned during the podcast: Faye To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for “The Application with Allison Turcio” in your favorite podcast player. - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #104

  Ep. 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring Budget

  Sep 8, 202628 min

  Traditional higher education advertising is losing its cutting edge, and prospective students are tuning out polished, corporate-sounding enrollment pitches. Allison sits down with Cinnamon Dowd , Director of Enrollment Services Marketing & Communications, and Emily Williams , Social Media Specialist at Kennesaw State University , to explain how to tap into the most authentic channel on your campus: your own students. Cinnamon and Emily reveal the inner workings of KSU’s highly successful, social media-based student brand ambassador program, which has scaled to a strategic team of 35 to 40 student content creators. Join us as we discuss: [2:11] Why social media is KSU’s primary recruiting ground for student ambassadors [7:38] Where schools should start planting seeds on-campus to grow an effective program [14:48] Providing clarity for student ambassador guidelines and professional development [29:24] Redefining the metrics for success in a student-centered ambassador experience To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for “The Application with Allison Turcio” in your favorite podcast player. - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #103

  Ep. 103: How to Design Student Experiences That Build Confidence

  Aug 25, 202629 min

  Most colleges say they're personalizing the student experience, but what if they're just making their marketing more relevant? Nathan Monk , Co-founder at Prospectus Plus , argues that higher education has confused personalization with relevance. In this episode, he explores why that distinction matters and shares practical ideas for creating recruitment experiences that help prospective students navigate one of the biggest decisions of their lives with confidence. Join us as we discuss: [1:48] What behavioral science teaches us about helping students feel understood [13:58] Why trust gives engagement meaning and why it starts with your website [20:49] The missed opportunity after campus visits and recruitment events Check out these resources we mentioned during the podcast: eduWeb Summit To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for “The Application with Allison Turcio” in your favorite podcast player. - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #101

  Ep. 101: Why Strategy Should Come Before Tools

  Jul 28, 202630 min

  Artificial intelligence is changing how higher education teams work, but successful AI adoption is about much more than choosing the right tools. In this episode, Allison sits down with Tina Miller , Executive Director of Creative and Communications at Arizona State University's Enterprise Technology Division and founder of the AI Beacon Network . Tina shares how her team achieved 100% AI adoption, why most organizations approach AI implementation backwards, and what leaders can do to help their teams move from experimentation to meaningful adoption. Join us as we discuss: [3:06] How ASU benchmarks their AI usage and how they achieved 100% adoption [9:11] Laying the foundation for ASU’s AI adoption framework [16:55] Higher ed leaders modeling their teams’ AI usage and behavior [21:57] Why schools must have an AI-forward mindset to remain competitive Check out these resources we mentioned during the podcast: AI Beacon Network EduWeb The AI-Driven Leader by Jeff Woods To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for “The Application with Allison Turcio” in your favorite podcast player. Guest Name: Tina Miller, Executive Director of Creative and Communications, Arizona State University’s Enterprise Technology (IT) division Guest Social: https://www.linkedin.com/in/tinamiller3/ Guest Bio: Tina Miller is the Executive Director of Creative and Communications at Arizona State University’s Enterprise Technology (IT) division, where she leads a future-focused team shaping the role of AI in marketing, communications, and digital strategy. A passionate advocate for innovation and storytelling, Tina is also the founder of the AI Beacon Network, a global consortium of 175+ higher education institutions working together to build AI literacy, leadership, and community. - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #100

  Ep. 100: What 99 Conversations Taught Me About Enrollment Marketing

  Jul 14, 202628 min

  For the 100th episode of The Application, Allison Turcio isn't looking back. She's looking at the assumptions shaping enrollment marketing and asking whether they're still true. After 100 conversations with enrollment leaders, marketers, researchers, financial aid experts, student affairs professionals, and higher education innovators, four themes kept resurfacing. They challenge some of the most common beliefs in our industry: Is enrollment marketing really about communication? Do institutions build trust, or do people? Should students have to figure out how higher ed works? And does more information actually lead to better decisions? Drawing on lessons from 100 episodes of The Application, Allison offers a practical framework for creating experiences that build trust, reduce friction, and help students move forward with clarity and confidence. Join us as we discuss: [3:24] Assumption #1: Enrollment Marketing Is About Communication [9:46] Assumption #2: Institutions Build Trust [14:46] Assumption #3: Students Will Figure It Out [19:39[ Assumption #4: More Information Leads to Better Decisions Check out these resources we mentioned during the podcast: Student Fans: Using Taylor Swift’s Playbook for Higher Ed Success Student-Shaped Storytelling: Why Real Voices Outperform Polish Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up How ODU Boosted Admitted Students Day Attendance by 30% in One Year Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges Empowering First-Gen College Students: Enhancing Website User Experience Why Clear Communication is a Top Enrollment Tactic How to Unlock the Power of Your .Edu Strategies for Reaching Hispanic Students and Families Inclusive Strategies for Marketing to International Students If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue Turn FAQs into Strategy: The Power of a Blog for Admissions Cost, Clarity, and Connection: The Case for a Parent-First Strategy To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for “The Application with Allison Turcio” in your favorite podcast player. - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network . If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com . Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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