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Hosted by Rustam Irani · 🇺🇸 US · EN · 19 episodes
Established thought leaders with verified media credentials.
ROI University is the podcast for higher-ed marketers ready to lead meaningful change. Hosted by Rustam Irani, this solo series helps you unlock higher enrollment, deeper student connection, and the internal clarity to do your boldest work. It’s not just about tactics, it’s about becoming the kind of leader your institution needs. Get ready to raise outcomes across the board: for your students, your team, and yourself.
Rustam Irani hosts ROI University: A Higher Ed Marketing Show, a business show with 19 episodes published.
In this episode, Rustam Irani shares a leadership lesson that fundamentally changed how he approaches trust, relationships, and marketing. Through a personal story of working first as a higher education marketing leader
Episode Overview In this episode, Rustam Irani sits down with Will McDonald, Executive Vice President of Admissions at Academy of Art University, to explore what effective admissions leadership looks like in today's high
In this episode, Rustam Irani explores a growing challenge facing higher-ed enrollment teams: declining contact rates despite steady inquiry volume. Drawing from conversations with multiple institutions across different
In this episode, Rustam Irani breaks down the concept of a university’s “brand signal zone” — the geographic radius where a school’s reputation, awareness, and trust actually influence enrollment behavior. Using years of
In this episode, Rustam Irani explores how AI-powered search tools like ChatGPT, Claude, and Perplexity are fundamentally changing how prospective students research colleges and programs. He breaks down why traditional w
In this episode, Rustam Irani sits down with SEO expert Julian Hooks to unpack the growing confusion around declining traffic, AI’s impact on search, and what higher-ed marketers should actually focus on right now. Toget
In this episode, Rustam Irani shares a pivotal early-career moment that reshaped how he presents data, and breaks down four essential rules for delivering clear, credible, and impactful insights that drive action.
In this episode, Rustam Irani sits down with Chris Shepard to unpack what it really takes to build performance-driven marketing systems that create trust, align teams, and generate measurable results. Chris shares his pa
In this episode, Rustam Irani sits down with longtime colleague Charlie (Vice Chancellor of Enrollment Management & CMO at Kaiser University) to unpack what it means to be a “modern CMO” in higher ed. They trace the shif
In this episode, Rustam Irani challenges the assumption that affiliate partners are low-quality, fraudulent, or ineffective for higher-ed marketing. Drawing from firsthand attribution analysis, he reveals how more than 2
In this episode, Rustam Irani welcomes AI marketing consultant and podcast host Dan Sanchez to dive deep into the role of AI in higher ed marketing. Together, they unpack the difference between AI hype and real, actionab
In this episode, Rustam Irani shares a powerful personal experience from his time as a higher ed CMO, highlighting the hidden dangers of over communication in student marketing and admissions. He walks through a pivotal
In this episode, Rustam Irani unpacks a leadership moment that blindsided him—a silent, frustrated team member and two words on a whiteboard that changed his entire approach to leading marketers. Through this story, Rust
In this episode, Rustam Irani unpacks one of the biggest wake-up calls in his marketing career—the campaign that looked flawless on every dashboard but failed to deliver real-world results. He shares the story of a “perf
In this episode, Rustam Irani introduces the FAM framework—Finance, Admissions, and Marketing—and explains how aligning these three departments can dramatically improve enrollment outcomes for higher education institutio
In this episode, Rustam Irani challenges higher-ed marketers to stop “playing it safe,” sharing how an early-career DIY innovation project sparked a career-long commitment to testing, multi-channel strategy, and culture
In this episode, Rustam Irani unpacks one of the biggest misconceptions in higher-ed marketing: most schools don’t have a lead problem, they have a leak problem . He explains how institutions can identify hidden leaks in
In this episode, Rustam Irani introduces the “5% Rule”—a simple but powerful approach to enrollment growth that leverages small, consistent improvements across every step of the student journey. He shares a real story ab
In this episode, Rustam Irani shares his personal journey from engineering to marketing, and how pivotal moments shaped his passion for higher education marketing. Dan Sanchez interviews Rustam to uncover his origin stor
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ROI University: A Higher Ed Marketing Show is hosted by Rustam Irani. The show is categorised under business and has published 19 episodes.
ROI University: A Higher Ed Marketing Show has published 19 episodes.
ROI University: A Higher Ed Marketing Show regularly covers business. It sits in the business category.
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Episodes of ROI University: A Higher Ed Marketing Show average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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