Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchHosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
Subcultural is hosted by Intuit Mailchimp.
Recent episodes include "Subcultural: What we learned" (25 February 2025, 35 minutes), "Sovereignty in the Suburbs: Australia’s Micronation Movement" (18 February 2025, 28 minutes), and "The Rise of Pickleball: How a Niche Game Became a Global Phenomenon" (11 February 2025, 34 minutes).
Subcultural publishes roughly weekly, with episodes averaging 32 minutes.
Booking probability for Subcultural is 30%, and the host is rated Selective on guests. Subcultural requires a Pod Score of 80 or higher. Subcultural's contact route on record: verified email.
The strongest fits for Subcultural are Marketing, Advertising & PR. Subcultural has a leisure audience.
Intuit Mailchimp hosts Subcultural, a leisure podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Subcultural
<p>From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and...
Subcultural
<p>Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor...
Subcultural
<p>How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of...
Subcultural
<p>Can Excel be a sport? Barbara Mauric breaks down how the art of organizing data has transformed into an arena of competition, where pivot tables and formulas are the ultimate tools for victory.</p>
Subcultural
<p>What is Afrobeats? We look at genre's roots and impact on the global music scene. </p>
Subcultural
<p>How did voguing and ballroom rise from NYC’s queer roots to global prominence? Join Legendary Bronze West as we explore this empowering subculture’s impact and its growth in the UK’s queer communities. </p>
Subcultural
<p>How did a Montreal winter turn Tika the Iggy into a fashion icon? Thomas Shapiro reveals how Tika’s winter sweater led to runway fame and high-profile brand collaborations. </p>
Subcultural
<p>How did pirate radio go from illegal airwaves to online streams? In this episode, we dive deep into the underground history of pirate radio, from its rebellious beginnings to its digital reinvention. Peter Baxter...
Subcultural
<p>How did the BeyHive become a global force? In this episode, we explore the evolution of Beyoncé’s devoted fanbase. Dr. Collins interviews Deron Jordan, King of the Beyhive, to discuss Queen B’s influence on pop...
Subcultural
<p>Can makeup tell a sci-fi story? Afrofuturism uses beauty to craft cosmic looks and imagine ancestral-inspired futures in a Wakandan-like universe. </p>
Subcultural
<p>Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics.</p>
Subcultural
<p>What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover...
Subcultural
<p>Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance.</p>
Subcultural
<p>Curious how tiny food baking went viral? “My Mini Bakes” shows that big things come in small packages, with 3 million TikTok followers and features on Italian TV cooking shows.</p>
Subcultural
<p>Why are more people diving into chilly waters all year round? Meet Annabel Médard, an open water swimming enthusiast who shares her perspective on the joys and benefits of swimming in nature, and the communities that...
Subcultural
<p>How do Alternate Reality Games use storytelling to explore mental health challenges? Eveghost, creator of "Under the Surface," shares insights into blending fiction with reality to raise awareness.</p>
Subcultural
<p>Why is roller derby more than just a sport? In this Subcultural episode, Marilyn Tantrum’s journey began as solace after her father's loss. For her, roller derby fosters inclusivity and empowerment.</p>
Subcultural
<p>Would you live in a dumpster? Harrison Marshall does! He turned a skip bin into a unique London home, gaining global attention and sparking discussions on affordable living.</p>
Subcultural
<p>What is home when you’re constantly moving? Sabina, a third culture kid turned professional house sitter and travel influencer, reflects on her upbringing and its influence on her nomadic lifestyle.</p>
Subcultural
<p>Why are ASMR videos everywhere on TikTok? Coined by Jennifer Allen in 2010, ASMR's popularity has surged. ASMR YouTuber, Maxence Rodier shares how ‘ASMRtists’ evoke unique sensations.</p>
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