business
Hosted by Calgary Marketing Association · business · EN-CA
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
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Signup to Generate a PitchSpotlight, the Calgary Marketing Association's podcast, shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing.
Spotlight is hosted by Calgary Marketing Association. The show has published 40 episodes to date.
Recent episodes include "Faster Horses and the AI Leadership Gap" (28 October 2026, 41 minutes), "Making Sh*t at the Speed of Light: AI, Creative, and the Velocity Trap" (30 September 2026, 45 minutes), and "Plugging Fractional Marketing into Your Business" (18 August 2026, 37 minutes).
Spotlight publishes roughly every two weeks, with episodes averaging 38 minutes across 40 episodes.
Booking probability for Spotlight is 32%, and the host is rated Selective on guests. Spotlight requires a Pod Score of 80 or higher. Spotlight's contact route on record: verified email.
The strongest fits for Spotlight are Marketing, Advertising & PR. Spotlight has a business audience.
Calgary Marketing Association hosts Spotlight, a business podcast with 40 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #39
Most teams use AI to do the same old work faster. Dan Temby calls that building faster horses when what you need is a motorcar.In this episode, Derek and Marc speak with Dan Temby, SVP of Technology and Analytics at...
AI can generate 50 ad variations in an hour. But is it producing better work, or just more of it?On this episode of CMA Spotlight, Derek Hovinga and Marc Binkley sit down with Pradeep Balasubramanian, who works in Gen...
Here's a podcast description for the episode: Fractional vs. Full-Time: Rethinking How You Hire Marketing Talent, with Rosalind Toews Hiring for marketing is rarely as simple as "post the job and wait." Do you bring on...
Episode #33
B2B marketers love to talk about impressions and clicks. Partners love to talk about revenue. This episode is about closing that gap. Morgan Melnyk from MNP joins CMA Spotlight to unpack how a firm known for...
Marc just got back from Cannes Lions (by way of the Stampede, because apparently that's a normal transition) and he's bringing back more than just a hangover. On this episode of the CMA Spotlight podcast, Derek sits...
Every platform has AI creative tools now — Meta, Google, TikTok, all built-in, all free, all one click away. You can generate a video ad from a text prompt, animate a product shot in seconds, spin up 50 headline...
Episode #30
We just came out of Creativity Week, and we sat in on three different webinars covering AI in branding, B2B marketing psychology, and why most creative briefs are broken. In this episode, Derek and Marc break down the 9...
In a world that's gone almost fully digital, the strongest brands still have something you can hold. In this episode, we sit down with Rachel from Cober Solutions — a fourth-generation print company with 110 years under...
Finance doesn't speak creative so creatives have to speak finance. In this episode of Spotlight, we sit down with Steph to unpack one of the most frustrating challenges in marketing: getting CFOs and finance teams to...
AI Isn't the Advantage. Better Decisions Are. (Recorded live from Platform Calgary) Everyone has AI. So why are some organizations pulling ahead while others are just... busy? In this episode, we sit down with five...
Episode #25
In this episode, we sit down with Mike Morrison — the founder behind SocialNext, Canada's grassroots marketing conference, for a conversation about building something from nothing, surviving a global pandemic, and why...
Can marketing create demand, or does it simply capture what's already there? The Calgary Marketing Association brought together four experienced marketing leaders from Alberta's home building industry to tackle this...
With 30 years in the print industry, Jenn has worked every corner of a print shop, from quality control and shipping to graphic design and sales. Now in business development at Sleek Signs, she joins us to share what it...
Marketers are often pushed to optimize for short-term performance: more leads, more channels, more campaigns. But as AI reshapes how buyers research, trust and distinctiveness are once again becoming a competitive...
Episode #23
Loyalty programs are everywhere, but very few actually drive meaningful retention or long-term growth.In this episode, we break down what loyalty programs really do for a business, how they’ve evolved over time, and why...
In this episode, we chat with Amanda Thomas from Konstruct Digital about what most companies get wrong about marketing budgets, ROI, and ABM.We dig into:• Why cutting marketing spend usually backfires• How attribution...
Episode #21
Case studies are everywhere but not all of them actually help marketers do better work.In this episode, we sit down with Afton Brazzoni from Scribe National to unpack what makes a case study truly effective. From moving...
Episode #21
In this episode of Spotlight, Derek and Marc sit down with Laila Hobbs, founder of Social Launch Labs, to explore how she built one of Calgary’s most creator-focused studios for business owners. Laila shares her path...
Episode #19
In this episode, we’re joined by Heather Isley, Chief Marketing Officer at Karma CMO, to explore how structure and creativity can actually work together instead of against each other.We talk about:Why the RIGHT systems...
Episode #18
In this episode of Spotlight, we’re putting two marketing funnel methodologies head-to-head.Is the AIDA funnel still the gold standard for understanding customer journeys or has evidence-based marketing finally...
Recent guests on Spotlight. Study who booked and why before you pitch.
Technology Strategist, We Deliver Your Vision
CEO and founder of BE School, Chrome Hill HOG Chapter
Director of a Reggio Inspired preschool in San Diego, The Haunted Trails of Gettysburg
CEO, author and marketing exec, Clearmotive Marketing Group
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