Hosted by Duncan Potter (Ephilium) · 🇺🇸 US · EN-US · 18 episodes
Established thought leaders with verified media credentials.
In this provocatively named podcast aimed at non-Marketing executives who are trying to manage, fix or just understand Marketing, Duncan Potter, a CMO for the last 25 years, discusses the critical role of marketing in driving business success. He outlines essential marketing topics that will be covered in upcoming episodes, emphasizing the importance of aligning marketing strategies with business goals. If you are an executive who wants to understand what these Marketing people are doing, talking about, measuring or spending money on this is for you!!
Duncan Potter (Ephilium) hosts So I Just Fired My CMO...!, a business show with 18 episodes published.
Keywords AI in marketing, marketing strategy, AI tools, content generation, personalization, marketing automation, efficiency, creativity, data analysis, marketing leadership Summary In this episode, Duncan Potter discus
Keywords marketing, customer journey, buyer personas, lead nurturing, account-based marketing, attribution models, business growth, marketing strategy, sales, customer engagement Summary In this episode of 'So I Fired My
Keywords marketing jargon, ROI, CPA, CLV, SEO, PPC, CTR, engagement rate, UGC, email marketing Summary In this episode of 'So I Fired My CMO', Duncan Potter addresses the confusion surrounding marketing jargon, acronyms,
Keywords marketing leadership, CMO expectations, accountability, growth strategy, marketing KPIs, customer engagement, brand awareness, marketing culturesummaryIn this episode of 'So I Fired My CMO', Duncan Potter discus
Keywords Brand equity, marketing, digital noise, consumer trust, brand loyalty, brand measurement, brand purpose, brand identity, customer connection, brand advocacy Summary In this episode of 'So I Fired My CMO', Duncan
Keywords customer journey, marketing strategy, friction points, data insights, personalization, automation, conversion rates, customer retention, brand advocacy, customer experience Summary In this episode of 'So I Fired
keywords sales and marketing alignment, business growth, revenue generation, collaboration, customer retention, marketing strategies, sales strategies, lead generation, CRM integration, business profitability Summary In
Summary In this conversation, Duncan Potter delves into the world of growth marketing, contrasting it with traditional marketing approaches. He emphasizes the importance of performance, data-driven decision-making, and a
Summary In this episode of 'So I Fired My CMO', Duncan Potter discusses the critical role of marketing culture in achieving long-term success. He emphasizes that mindset, rather than size or budget, is what differentiate
Summary In this episode of 'So I Fired My CMO', Duncan Potter explores the essential role of public relations (PR) in building brand credibility and reaching new audiences. He demystifies PR by defining its purpose, expl
Summary In this episode of 'So I Fired My CMO', Duncan Potter discusses the enduring power of email marketing, emphasizing its high ROI and effectiveness compared to other channels. He explores the importance of building
Summary In this episode of 'So I Fired My CMO', Duncan Potter delves into the world of paid advertising and PPC, explaining its mechanics, the importance of choosing the right platforms, and the key metrics that matter.
Summary In this episode of 'So I Fired My CMO', Duncan Potter delves into the critical role of metrics in modern marketing. He emphasizes the need for businesses to focus on meaningful metrics that connect marketing acti
Summary In this episode of 'So I Fired My CMO', Duncan Potter discusses the critical role of social media in business, emphasizing its importance for brand awareness, customer engagement, and revenue growth. He addresses
Summary In this episode of 'So I Fired My CMO', Duncan Potter delves into the intricacies of content marketing and thought leadership. He emphasizes the importance of creating valuable content that serves a specific purp
In this 3rd episode of 'So I Fired My CMO', Duncan Potter explores the essential elements of digital marketing, emphasizing its role as a strategic system rather than a collection of tactics. He discusses the importance
Summary In this episode of 'So I Fired My CMO', Duncan Potter delves into the critical topic of branding, emphasizing its importance beyond just logos and color schemes. He explores the essence of branding, the five esse
In this conversation, Duncan Potter discusses the critical role of marketing in driving business success. He outlines essential marketing topics that will be covered in upcoming episodes, emphasizing the importance of al
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So I Just Fired My CMO...! is hosted by Duncan Potter (Ephilium). The show is categorised under business (marketing) and has published 18 episodes.
So I Just Fired My CMO...! has published 18 episodes.
So I Just Fired My CMO...! regularly covers business, marketing. It sits in the business category, with a marketing focus.
So I Just Fired My CMO...! is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
So I Just Fired My CMO...! hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of So I Just Fired My CMO...! average 11 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates So I Just Fired My CMO...!'s guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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