Smarter Marketer

AI search has moved far beyond theory. 14.3 million Australians now use ChatGPT, Gemini and Google AI Overviews to research and decide which brands they trust, often before they ever visit a website. But most marketers...

Marketing teams have never had more data available to them, yet many still find it hard (often harder than ever) to confidently answer a simple question: what’s actually driving growth? In this episode of the Smarter...

Most marketers are under pressure to deliver results fast. But when all of the focus goes into capturing demand that already exists, businesses eventually limit their ability to grow. Sustainable growth comes from...

Few decisions have a bigger impact on marketing performance than choosing the right agency partner. Yet according to TrinityP3's latest State of the Pitch Report, many pitch processes are still creating frustration on...

Episode Description : Most marketers are keen to try the new shiny tactic, but what if the biggest B2B marketing opportunities come from understanding what doesn’t change? In this episode of the Smarter Marketer...

Episode Description : Is Google losing ground? How much traffic are tools like ChatGPT really driving? And what does visibility look like when answers increasingly happen inside AI platforms instead of on your website...

Episode Description: As attribution becomes less reliable and marketing teams face more pressure to prove what drives growth, marketing mix modelling is becoming a popular way to understand the full commercial picture...

Episode Description: What does a great agency relationship actually look like when pressure on marketing performance has never been higher? As budgets tighten and expectations rise, the difference between an average...

Episode Description: How should Australian marketers adapt their approach to influencers and content creators as algorithmic changes, platform shifts and changing audience expectations reshape the landscape? Host James...

Episode Description: What would great marketing look like in Australia this year, especially when the rules are changing faster than most teams can keep up? In this episode, Rocket Agency’s top experts unpack the...

How do you market an ‘unglamorous’ business where your category doesn’t sell itself? And what does it take to build a brand that people trust and remember when your offering is not something buyers get excited about...

If most B2B buyers already know who they’re going to choose before they even speak to sales, what does that mean for your B2B marketing strategy? In this episode of the Smarter Marketer Podcast, James Lawrence sits down...

In this episode of the Smarter Marketer Podcast, Host James Lawrence sits down with Alex Hayes, Founder of Clear Hayes, to unpack what it really means to market to marketers. From building Clear Hayes House at SXSW...

When the pressure for short-term results keeps getting louder, how and why should you still emphasise creativity? In this episode of the Smarter Marketer Podcast, James Lawrence sits down with Jules Hall, CEO and...

What makes people say "yes"? Rocket Agency’s Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world’s foremost authority on the psychology of persuasion, to talk about the...