business
Hosted by Emilee Christianson and Shayne Terry · business · EN
Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all. Here on the podcast, we tackle our clients’ biggest marketing challenges. We reveal what’s worked for us and dig into real-life case studies and practical strategies you can put to work tomorrow. Curious? You've come to the right place.
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchSidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all.
Sidetrekked is hosted by Emilee Christianson and Shayne Terry. The show has published 33 episodes to date.
Recent episodes include "How do I get more AI citations?" (29 October 2026, 30 minutes), "How do I get more AI citations?" (29 October 2026, 30 minutes), and "Where should I be putting my digital ad dollars?" (14 October 2026, 40 minutes).
Sidetrekked publishes roughly monthly, with episodes averaging 40 minutes across 33 episodes.
Booking probability for Sidetrekked is 31%, and the host is rated Selective on guests. Sidetrekked requires a Pod Score of 80 or higher. Sidetrekked's contact route on record: verified email.
The strongest fits for Sidetrekked are Marketing, Advertising & PR. Sidetrekked has a business audience.
Emilee Christianson and Shayne Terry hosts Sidetrekked, a business podcast with 33 episodes published.
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Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne are joined by Senior Account Manager Madison Brudi to break down today’s big question: How do I get more AI citations? They dive into how people are actively using AI...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne are joined by Senior Account Manager Madison Brudi to break down today’s big question: How do I get more AI citations? They dive into how people are actively using AI...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne dive into what digital ad platforms you should be putting your money into (00:32). They define first party data and how it can impact advertising (8:36). Then, they...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne dive into what digital ad platforms you should be putting your money into (00:32). They define first party data and how it can impact advertising (8:36). Then, they...
Sidetrekked
In the Season 4 premiere of Sidetrekked, Emilee and Shayne are joined by Account Manager Jess Koltz to discuss annual planning and what it can accomplish (1:24). They break down why you need to include certain channels...
Sidetrekked
In the Season 4 premiere of Sidetrekked, Emilee and Shayne are joined by Account Manager Jess Koltz to discuss annual planning and what it can accomplish (1:24). They break down why you need to include certain channels...
Sidetrekked
Learn the key differences between AEO and SEO, how to adapt your SEO strategy for AEO, why a marketing strategy sent straight from Claude Cowork isn’t effective, and how to network at large in-person events on this...
Sidetrekked
Learn the key differences between AEO and SEO, how to adapt your SEO strategy for AEO, why a marketing strategy sent straight from Claude Cowork isn’t effective, and how to network at large in-person events on this...
Sidetrekked
Nick Grobe, Senior Motion Designer and Sidetrekked Producer, joins the conversation on this common piece of writing advice to explain how it can be applied to marketing as well. Capture your audience’s attention and...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne vibe check your vibe coding and other AI tools and processes with Trekk Technical Director Sam Basile (1:25). They dig into the vital role people play in web development...
Sidetrekked
In this episode of Sidetrekked, we delve into the channels that are currently breaking through in the marketing landscape. Join me as I explore the unexpected resurgence of print media, showcasing real-life case studies...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne dive into their favorite trade show experiences and talk about what makes them work during — and importantly after — the show (1:32). Get all the details you need for...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne answer this big question: What’s up with answer engine optimization (AEO)? They discuss what AEO is and what marketers need to know about it in order to ensure customers...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne unpack a big question: How do I use buyer intent tools in my marketing? They share their thoughts on what buyer intent tools do (2:00) before discussing how marketers...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne are approached by a leader of a small marketing team with a critical question: “How can I maximize my resources?” They discuss how marketing teams typically intersect...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne address a question submitted by a listener: How should I go to market in times of great uncertainty? They look at examples of how some companies have recently navigated...
Sidetrekked
We’re back! In the season 3 premiere episode of Sidetrekked, Emilee and Shayne discuss what we learned during our first year of podcasting (1:48). They discuss the work involved in getting a podcast off the ground, and...
Sidetrekked
In the season 2 finale of Sidetrekked, Emilee and Shayne are joined by Trekk CEO Laura Bennett to celebrate the 30th anniversary of Trekk — and to discuss some very exciting changes to Trekk ownership beginning in 2026...
Sidetrekked
In this special bonus episode of Sidetrekked, Emilee and Shayne are joined by Trekk HubSpot Administrator Jillian Hazy to talk about the product updates and announcements that came out of INBOUND, HubSpot’s annual...
Sidetrekked
In this episode of Sidetrekked, Emilee and Shayne welcome Trekk Senior Account Manager Madison Brudi to discuss the importance of a marketing partner that thinks in a strategic way. They discuss what ‘strategic’ really...
Recent guests on Sidetrekked. Study who booked and why before you pitch.
High Performance & Rugby Consultant, Leadership Coach, Keynote Speaker, 2x Team USA Olympic Rugby Coach, Covenant HealthCare College of Medicine at Central Michigan University
Professor of Drama and Creative Arts at Loughborough University, University of Arkansas for Medical Sciences
PitchCentric classifies Sidetrekked under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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