Hosted by Simon Bowkett · 🇺🇸 US · EN · 278 episodes
Established thought leaders with verified media credentials.
Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices.To find out more visit www.symcotraining.co.uk
Simon Bowkett hosts Selling In The Motor Trade, a education show with 278 episodes published.
Here is something most sales managers know but cannot prove: the mood on the floor matters more than the morning meeting. Dr. Tharaka is back to put the science behind it. Emotions are contagious. Your team members are c
What happens between the ears drives what happens on the forecourt. That is not motivational filler. That is the core argument from Dr. Tharaka, a consultant psychiatrist and TEDx speaker who has spent 15 years studying
Here is a question worth sitting with. When you walk into your own business, does everyone know who you are? Graeme from Eden Motor Group once acquired a large Ford dealership and asked the general manager to take him on
The UK has made itself the most attractive market in Europe for Chinese car manufacturers, and most dealers have not fully thought through what that means yet. Graeme, CEO of Eden Motor Group, has. He has been in the tra
Graeme Potts has run motor retail at every level worth running. He joined Sir Peter Vardy in 1983 when Reg Vardy was three dealerships, and was still there when it had grown to 85 and was turning over 900 million pounds.
Customers say cash for a reason. It is not usually because they are cash buyers. It is because they have been conditioned from the day, they first paid a plumber to believe that saying cash gets them a better deal. In th
Most salespeople ask about GAP insurance once, get a no, and move on. This episode is about what happens when you go back. Simon runs through a single sweep-up technique, one cheeky question asked at the point of collect
AI is not magic. It is not going to replace your sales team. And it is almost certainly not going to save a broken process. What it will do, if you use it properly, is give your people time back, cover your leads after h
Most dealers are using AI like a glorified Google search. Type something in, get something back, move on. That is not wrong exactly, but it is leaving a lot on the table. Brent Wees and Will Benedicks have a sharper way
Most dealers are still valuing used cars the way they did ten years ago. Buy it at auction, add a margin, put it on the forecourt and hope the price holds. That approach does not work in a market where Chinese brands hav
There is a number that should get every used car manager's attention. The OMODA J5 7 was the biggest selling car in March. The deal was around £299 down, £299 a month. That is an extraordinary amount of car for that paym
You'd back central London as prime EV territory. Josh Apps from V12 can't move them. He'll sell a red-on-red Range Rover faster than a well-specced Tesla every time. That counterintuitive reality is one of several sharp
What happens when a former professional footballer and football agent walks into the motor trade… and decides to build a dealership with "more care, more style, and a lot less ego"? In this episode, I'm joined by Josh Ap
Most salespeople wait for the dealership to hand them customers… then wonder why they're stuck at "average". In this episode, I'm joined by Ali Reda, one of the highest-volume salespeople I've ever spoken to, to break do
Ali Reda is the car salesperson who sold 1,582 cars in 12 months, hit 32 cars in a day (twice), and talks through the exact model behind it, without living at the dealership. He works Monday-Friday, doesn't do weekends,
Most dealerships still do the same thing. They take the top salesperson, give them a title, and hope they become a great leader. In this episode, I'm joined by Neil Carrahar to talk about why that move often backfires, w
In this episode, I'm joined by Neil Carrahar to talk about the bit most dealerships get wrong: motivation and mindset. Neil shares a real story from a sales training program, where a new starter put his hand up on day on
You've told the team what needs doing. You check in later. Nothing's happened. Your blood boils… then you realise you might not have been clear enough in the first place. In this episode, I'm joined by Stuart to break do
Neil Carrahar is back for Part 2. This one goes deeper on what high standards actually look like in practice, especially on the "nothing special happening" days that quietly define your dealership. We talk about consiste
I'm joined by Neil Carrahar, Operations Director at Symco Training. This is a straight talk episode about standards, culture, and the day-to-day operational stuff that drives results in a dealership. We cover what "good"
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Selling In The Motor Trade is hosted by Simon Bowkett. The show is categorised under education (business) and has published 278 episodes.
Selling In The Motor Trade has published 278 episodes.
Selling In The Motor Trade regularly covers education, business, management. It sits in the education category, with a business focus.
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Episodes of Selling In The Motor Trade average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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