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Hosted by Simon Bowkett · 🇺🇸 US · EN · 289 episodes
Established thought leaders with verified media credentials.
Simon Bowkett, from Symco Training, shares tips and ideas on selling in the motor trade from a sales and aftersales perspective, as well as interviews with industry leaders sharing some of their best practices.To find out more visit www.symcotraining.co.uk
Simon Bowkett hosts Selling In The Motor Trade, a education show with 289 episodes published.
Think about every amber tyre your department advised on last year. Now count the customers who rang back and booked in purely to have them done. It fits on one hand. Colin McAllister spotted two in a single day across Jo
Simon Bowkett is joined by Colin McAllister of John Clark Motor Group and Darren Bedford of Symco Training for a proper after sales conversation. They get into service plans and retention, the golden hour, how quickly a
Do you actually want to be in the tyre business? It sounds like a simple question, and most dealers answer it with a quick look at the margin. Simon Bowkett reckons that's the wrong test. In this episode he explains why
Here's the upsell that costs you nothing in workshop grief. No cars pulled back off the ramps at ten to four. No service advisor watching their CSI score go out the window. Air conditioning servicing runs itself. The tec
If a customer walked onto your forecourt, got ignored for three minutes, then was told to hang on while nobody came back, heads would roll. You'd call it a process failure and fix it that day. So why is exactly that happ
Here is the trade-off nobody on the sales floor wants to admit. Every time your salesperson says just sell it to We Buy Any Car to kill a part-exchange objection, they are handing your best stock to someone else. Quick f
Here is the uncomfortable bit. Your VHC videos probably aren't broken. Your technicians' script is. In this episode, Simon Bowkett, Skippy to most of the trade, explains why so many vehicle health check videos get filmed
Most used car managers still price off the auction book. Cazana wants to flip that on its head. In this panel episode, Simon Bowkett sits down with Ian, Mark and Darren from Cazana, the retail valuations platform built o
Here is something most sales managers know but cannot prove: the mood on the floor matters more than the morning meeting. Dr. Tharaka is back to put the science behind it. Emotions are contagious. Your team members are c
What happens between the ears drives what happens on the forecourt. That is not motivational filler. That is the core argument from Dr. Tharaka, a consultant psychiatrist and TEDx speaker who has spent 15 years studying
Here is a question worth sitting with. When you walk into your own business, does everyone know who you are? Graeme from Eden Motor Group once acquired a large Ford dealership and asked the general manager to take him on
The UK has made itself the most attractive market in Europe for Chinese car manufacturers, and most dealers have not fully thought through what that means yet. Graeme, CEO of Eden Motor Group, has. He has been in the tra
Graeme Potts has run motor retail at every level worth running. He joined Sir Peter Vardy in 1983 when Reg Vardy was three dealerships, and was still there when it had grown to 85 and was turning over 900 million pounds.
Customers say cash for a reason. It is not usually because they are cash buyers. It is because they have been conditioned from the day, they first paid a plumber to believe that saying cash gets them a better deal. In th
Most salespeople ask about GAP insurance once, get a no, and move on. This episode is about what happens when you go back. Simon runs through a single sweep-up technique, one cheeky question asked at the point of collect
AI is not magic. It is not going to replace your sales team. And it is almost certainly not going to save a broken process. What it will do, if you use it properly, is give your people time back, cover your leads after h
Most dealers are using AI like a glorified Google search. Type something in, get something back, move on. That is not wrong exactly, but it is leaving a lot on the table. Brent Wees and Will Benedicks have a sharper way
Most dealers are still valuing used cars the way they did ten years ago. Buy it at auction, add a margin, put it on the forecourt and hope the price holds. That approach does not work in a market where Chinese brands hav
There is a number that should get every used car manager's attention. The OMODA J5 7 was the biggest selling car in March. The deal was around £299 down, £299 a month. That is an extraordinary amount of car for that paym
You'd back central London as prime EV territory. Josh Apps from V12 can't move them. He'll sell a red-on-red Range Rover faster than a well-specced Tesla every time. That counterintuitive reality is one of several sharp
Colin McAllister
John Clark Motor Group
1 appearance on this show
Darren Bedford
Symco Training
1 appearance on this show
Simon Bowkett
Symco Training
1 appearance on this show
Graeme
Eden Motor Group
1 appearance on this show
Graeme Potts
Eden Automotive
1 appearance on this show
Josh Apps
V12 Automobil
2 appearances on this show
Neil Carrahar
Symco Training
2 appearances on this show
Jason Cranswick
Cranswick Consulting
1 appearance on this show
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Selling In The Motor Trade is hosted by Simon Bowkett. The show is categorised under education (business) and has published 289 episodes.
Selling In The Motor Trade has published 289 episodes.
Selling In The Motor Trade regularly covers education, business, management. It sits in the education category, with a business focus.
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Episodes of Selling In The Motor Trade average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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