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Hosted by Unknown Host · 🇺🇸 US · EN-US · 24 episodes
Established thought leaders with verified media credentials.
Explores how discoverability powers modern marketing from SEO and paid media to social discovery and product growth.
Unknown Host hosts Search as a Channel, a business show with 24 episodes published.
What happens when the most valuable visitor to your website is no longer a person? Artificial intelligence is moving from reading the web to acting on it, and sites built only for humans risk becoming invisible. This epi
Most content in your category says the same thing, and Google is learning to keep only one version. This episode breaks down the information gain patent and what it takes to be the page that survives.
Your brand might already be invisible inside ChatGPT, and you would not even know it. Every source it pulls from lands in a hidden trust tier, and most companies never make the cut. This episode breaks down how ChatGPT d
AI can mention your brand without understanding it. This episode shows why semantic triples and consistent entity facts across the web decide which brands AI actually recommends.
YouTube is done rewarding faceless, AI cranked video. It now favors real human presence, quietly rewriting the playbook for every brand and agency chasing video reach.
What if the biggest shift in search is not where people click, but whether intent still predicts behavior at all? AI Overviews have turned the results page from a launchpad into a destination, flattening user behavior ac
Google's biggest Search update in 25 years isn't AI Mode. It's the new Intelligent Search box that reshapes the customer journey before users hit enter. We unpack why this is a structural shift for marketing leaders, who
If Google or ChatGPT searched your category today for expert advice, would it find actual experts attached to your brand, or just polished copy? That question is reshaping how marketing leaders should think about content
Most teams measure AI visibility as one blended score. New data across 3.7 million citations from ChatGPT, Perplexity, and Google AI Overviews shows why that's a problem: only 2.37% of cited URLs appeared across all thre
Your brand might be ranking just fine and still vanishing from the AI answers that drive pipeline. We unpack cluster collision, the moment LLMs decide your messaging sounds too much like your competitors and summarize yo
Between 65% and 85% of what buyers now ask AI has no matching keyword in traditional databases. If your strategy still starts with keyword reports, you are using a shrinking map to describe a growing territory, and that
If your brand is ready for AI answers but not AI actions, you're already behind. Most marketing leaders are still thinking about AI as a smarter search engine. But the real shift is bigger: AI isn't just answering questi
What happens when search stops sending visitors and starts completing tasks instead? Google just introduced Google Agent, a new user agent built for AI systems that can browse, interpret, and act on the web on behalf of
Your analytics aren't showing you what AI is actually doing on your site, and that blind spot has real business consequences. This episode breaks down the growing gap between AI crawler ingestion and actual citation or r
Google Maps just got a conversational AI layer and it changes the game for local search. This episode breaks down Ask Maps, Google's new Gemini-powered discovery feature, and what it means for agencies still running the
Your SEO strategy has a blind spot, and it's costing you consideration share before Google ever enters the picture. TikTok has quietly become one of the most powerful discovery layers in digital marketing and most brands
The search funnel isn't just shrinking. It's collapsing into a single conversation. A buyer asks an AI to compare options, surface deal breakers, and reduce risk and the model returns an answer that cites a handful of so
LinkedIn just became one of the most important search channels in B2B marketing. Most teams are still using it like it's 2019. While traditional SEO gets squeezed by AI Overviews and zero-click searches, LinkedIn has qui
While everyone's debating what AI is doing to Google, a different search engine is quietly becoming one of the most valuable organic channels in digital marketing. YouTube processes over 3.5 billion searches every day. I
The traffic numbers look fine. The revenue story is more complicated. AI-powered search is no longer coming, it's already reshaping how users find information, evaluate brands, and decide what to buy. AI search traffic i
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Search as a Channel is hosted by Unknown Host. The show is categorised under business (marketing) and has published 24 episodes.
Search as a Channel has published 24 episodes.
Search as a Channel regularly covers business, marketing. It sits in the business category, with a marketing focus.
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Episodes of Search as a Channel average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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