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Established thought leaders with verified media credentials.
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
Unknown Host hosts Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast.
AI can't fully replace product intuition in SEO. Thenuka Karunaratne, founder of sunbeam and daydream, built an autonomous SEO agent and an AI-native agency to scale content without losing that intuition. He argues produ
73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-native SEO agency), built systems that identify search patterns and sca
AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ building an AI-native SEO agency serving Notion, Replit, and Clay befor
Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing teams treat as North Stars—clicks and ROAS—and explains why blended
Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most advertisers—undermines effective spend decisions across channels
Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star metric guiding most advertisers actually disguises the truth abo
Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics most advertisers treat as gospel. He explains why clicks function only
Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The con
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why AI crawlers lag Google by 20 years in crawl efficiency and how JavaScript-heavy PDPs leave bots s
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why heavy JavaScript rendering and fragmented product data leave nearly half of retail catalogs invis
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, explains why exploding product portfolios and JavaScript-heavy PDPs leave nearly half of enterprise catalogs invi
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why LLM crawlers—decades behind Googlebot in sophistication—struggle to render JavaScript-heavy PDPs
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, breaks down why indexation—not content quality or page speed—remains the most overlooked lever for organic revenu
Enterprise retailers index only 40-50% of their product pages. Joe Doran, Chief Product Officer at Botify, analyzes AI search readiness across retail sites where 9 of 10 products contain three to seven feed errors or mis
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades studying local results and over 1,000 local SEO tests to explain why traffic and lead qu
Local pack ads jumped from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades of local search expertise and over 1,000 documented ranking tests to explain what actu
Local pack ads grew from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, has led over 1,000 local SEO tests across nearly two decades to determine which ranking factors actually drive res
Most AI initiatives stall in experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why companies remain unprepared for mea
Most enterprises remain stuck in AI experimentation mode. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why companies still aren't ready
Most companies mistake buying AI tools for AI readiness. Dr. Fern Halper, VP and Senior Research Director for Advanced Analytics at TDWI and founder of the AI Foundations Group, explains why AI adoption fails at scale wi
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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 0 episodes.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast regularly covers Business, Marketing, Technology. It sits in the Business category, with a marketing focus.
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