The SATISFYD Podcast

<p>Doug Tibben started his career as a journeyman ag technician. Today he's the President of Pattison Agriculture — one of the largest John Deere dealer groups in Canada, with 18 locations and 1,000 employees.</p><p>In...

Doug Tibben started his career as a journeyman ag technician. Today he's the President of Pattison Agriculture — one of the largest John Deere dealer groups in Canada, with 18 locations and 1,000 employees. In this...

<p>In this episode of The SATISFYD Podcast, Ryan Condon sits down with 2026 SATISFYD Experience MVP Scott Backer, Customer Experience Manager at Ziegler CAT, for a conversation about leadership, culture, employee...

<p>In this episode of the SATISFYD Podcast, we sit down with Tim Koirtyohann of TSSI to unpack one of the most surprising findings from the 2026 CX + EX Benchmark Report.</p><p>Employee sentiment is up. Customer...

<p>In this episode of the SATISFYD Podcast Frontline Champions Series, we sit down with Karen O’Keefe-Lingenfelter, Sales Support Coordinator at Vermeer Great Plains, to hear a perspective that doesn’t always get the...

<p>In this episode of the SATISFYD Podcast, we sit down with John Dowling — author, speaker, and service operations consultant — to unpack a hard truth many dealers need to hear: a busy service department does not...

<p>In this Executive Summary episode of the SATISFYD Podcast, we break down the key highlights from the 2025 Technician Experience Benchmark Report — based on feedback from hundreds of technicians across the...

<p>In this MVP Spotlight episode of the SATISFYD Podcast, we sit down with Paul Chappell, Senior Customer Experience Manager at Hutson, Inc. and a 2024 SATISFYD MVP.</p><p>Paul has spent nearly 12 years shaping the...

<p>Ryan sits down with Troy Ottmer, Founder and Principal Consultant of Ottmer Consulting, to explore how generational shifts and technology are shaping the dealership workforce. Troy shares insights on mentorship...

<p>Ryan sits down with Russ Green, Operations Officer at Machinery Advisors Consortium, to discuss how dealership workforce expectations are shifting across generations. Russ shares why “the employee is the new king,”...

<p>2025 SATISFYD MVP recipeient Audra Zorn, Project & Operations Training Manager of Berry Companies, shares how her team keeps customer experience front and center. Known for her leadership and commitment to empowering...

<p>How do you keep customers loyal and employees engaged in a competitive industry like commercial trucking? Rob Durham, VP of Marketing and Human Resources at Lakeside International Trucks and Badgerland Idealease...

<p>On this episode of the SATISFYD Podcast, we sit down with Brett Barriage, retired CEO of Premier Equipment, who led the dealership for over a decade.</p><p><br></p><p>Brett shares his perspective on navigating the...

<p>Don Hundley, founder of Iron Pulse Solutions and former equipment industry insider, breaks down what’s broken in the average dealer’s marketing strategy—and outlines a practical, ROI-focused approach for today’s...