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Hosted by Michael Cirillo · 🇺🇸 US · EN · 701 episodes
Established thought leaders with verified media credentials.
The Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction.Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something.If you run a store, lead a team, or are building a career worth having, this is your show.New episodes every week. Follow so you don't miss one.
Michael Cirillo hosts The Dealer Playbook, a business show with 701 episodes published.
Most people assume the biggest problem in retail auto is inventory, rates, or competition. But every time I walk into a dealership, I see something else at the core of the struggle. It isn’t obvious on the surface, but y
This week Michael talks with a Cadillac Sales Consultant at Andrews Cadillac in Brentwood, Tennessee, who spent years ranked in the top 100 nationally before ever posting online, and then built 150,000 followers in a sin
Most dealers are fighting over a sliver of traffic while the majority goes unclaimed. Matt Copley, Co-Founder, Chairman, and Chief Revenue Officer of Hrizn, joins Michael to unpack it. With over 25 years across media, ad
Average production has a cost, and it usually shows up long before someone notices it in their paycheck. After 18 years in automotive retail, Raul stepped away from the general sales manager position and returned to the
Gary Ladue spent eight years in corporate CPG, managing paper and planning brands at Mead, before making the jump into automotive retail nine and a half years ago. Today he runs marketing and technology across a 17-store
Jonathan Dawson has spent over 20 years training dealerships as the president and founder of Sellcology and co-founder of the Pinnacle Society. A year ago, he became an owner and operator himself at Cherokee Mitsubishi.
Rob Dell runs a Ford store in a town of just 2,700 people, boxed in by a competing Ford dealer every seven miles. Instead of fighting for new car volume he could never win, he rebuilt his store around used cars, taking m
There's a moment in this conversation where Charlie Spradlin says something most GMs would never admit out loud, and it's the reason his multi-rooftop dealer group keeps adapting faster than everyone else around him. He'
Is your dealership struggling to move used EVs while your competitors are banking big? It's time to stop letting inventory sit and start capitalizing on the massive opportunity in the pre-owned electric vehicle market. I
Are the "AI zealots" and "AI doomsayers" clouding your judgment about what artificial intelligence actually means for your automotive retail business? It’s time to move beyond the hype and fear and discover the practical
Are you still relying on outdated inventory practices that drain your profits and time? Many general managers and dealer principals dismiss inventory operations as "not super exciting problems," yet these foundational is
In this episode, automotive F&I expert Adam Marburger reveals how leveraging data and accountability is generating a nearly $400 lift in F&I PDR per transaction for dealerships. Discover how top-performing dealers aren't
In today's rapidly changing automotive retail landscape, are you positioning your dealership for unprecedented growth or an inevitable decline? Many long-standing car dealerships are facing a market that’s poised to crea
Are you leaving money on the table in a flat market? While some see limited growth, others are leveraging technology to find profitability others miss. The key isn't working harder, it's working smarter. In this episode,
Is your dealership spending more on ads but selling fewer cars? Many automotive retail leaders pour massive budgets into marketing, hoping to generate more traffic, only to find their ROI shrinking. What if the answer is
Are you tired of hearing the same old talk about how "hard" automotive retail is? Everyone acknowledges the challenges, but few are willing to roll up their sleeves and actually do the hard work that creates real, sustai
Is your dealership marketing feeling hollow? Are you chasing digital trends only to find your message falls flat? Many in automotive retail are struggling to cut through the noise, constantly investing in strategies that
Is your dealership encouraging team members to "go viral?" You might be seeing the spike in clicks, but are you seeing the real cost? In an age where everyone's a content creator, maintaining brand integrity and a consis
Is your dealership struggling to convert online leads into showroom appointments? You’re not alone. Many automotive professionals focus on getting leads, but miss the critical step of engaging them effectively to drive s
The AI hype is real, and every vendor at NADA claims to have the next big thing for your car dealership. But as you consider integrating new tools, are you truly solving problems or just inviting new ones? The promise of
Nir Bashan
author of The Solution Mindset · The Creator Mindset
1 appearance on this show
Andrea Anderson
Andrews Cadillac
1 appearance on this show
Jonathan Dawson
Cherokee Mitsubishi
1 appearance on this show
Rob Dell
Bob Ruth Ford
1 appearance on this show
Mackenzie Wiltrout
Stream Companies
1 appearance on this show
Joey Zanetis
iHeart Media
1 appearance on this show
Kristine Lentz
Urban Science
1 appearance on this show
Matt Lasher
Streamline Auto
1 appearance on this show
Ashley Cavazos
NCM Associates
1 appearance on this show
Jay Ku
HeyGreenlight
1 appearance on this show
Subi Ghosh
fullthrottle.ai
1 appearance on this show
Jeff Swickard
Swickard Auto Group
1 appearance on this show
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The Dealer Playbook is hosted by Michael Cirillo. The show is categorised under business (entrepreneurship) and has published 701 episodes.
The Dealer Playbook has published 701 episodes.
The Dealer Playbook regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
The Dealer Playbook is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Dealer Playbook hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Dealer Playbook average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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