Hosted by Gray Matters · 🇺🇸 US · EN-GB · 18 episodes
Established thought leaders with verified media credentials.
Welcome to The Art of Sales, by Gray Matters – the podcast that redefines selling. Sales isn’t just about cold calls and spreadsheets; it’s a craft. We’re here to help you turn selling into a fulfilling pursuit by focusing on empathy, psychology, and truly understanding your audience. In a fast-changing world of new technologies, evolving buyers, and shifting economies, adapting is key. Whether you’re in sales, running a business, or leading marketing, this podcast will help you embrace change and continuously learn. No more sales-as-usual. This is The Art of Sales.
Gray Matters hosts The Art of Sales, a business show with 18 episodes published.
Kerry Gibson has spent over 12 years in new business, working at some of the world's most well-known agencies. In this episode, she sits down with Adam to talk about what it actually takes to win and why focus is the ing
In this episode of The Art of Sales, Adam Graham speaks to Dan Englander, founder of Sales Schema and host of the Digital Agency Growth Podcast, about how outbound has changed and why agencies need to rethink the way the
Most businesses choose a CRM before they understand their sales process. That, according to Mitch Richards, Chief of Staff at Future Group Agency, is where it all goes wrong. In this episode of The Art of Sales, Mitch br
In this episode of The Art of Sales, Adam is joined by Janita Lakhanpal, Business Development Director at Ketchum UK, to explore the real power behind great sales conversations. Janita shares how her first new business w
In this episode of The Art of Sales, Adam is joined by Catherine Allison to unpack why most pitches are won or lost long before the creative idea is judged. Drawing on the What Clients Think survey, Catherine explains wh
In this episode, Chris Muldoon shares the story behind Punch, the sales and entertainment agency he co-founded after an early entrepreneurial stint in music. He explains how Punch evolved from a sports and entertainment
In this episode of The Art of Sales, Adam Graham is joined by Malik Akhtar and Philip Schuster from Bayer, alongside Chris Jones, CEO of Space and Time, to unpack what it really takes to work with Big Pharma today. The c
In this episode of The Art of Sales, Adam Graham sits down with Eniko Tarkany-Szucs, who leads strategic partnerships at LinkedIn, to explore what selling looks like when trust comes before targets. Eniko shares her care
In this short end-of-year solo episode of The Art of Sales, Adam reflects on what 2025 really felt like for agencies and founders. Not the highlight reel, but the realities beneath the surface. He touches on familiar the
This episode of The Art of Sales takes us inside the global rebranding of Jose Cuervo - Adam Graham speaks with Hanisha Kotecha, former Client Chief Officer at Creature London and Aileen Cotter from Proximo Spirits. This
In this episode of The Art of Sales, Adam talks with Laura Tannenbaum, CEO of Fabric Social and co-founder of That Lot, the social agency that redefined how brands show up online. Laura shares her journey from journalism
In this episode of The Art of Sales, Adam sits down with Matthew Isales, founder of Isales Solutions, to explore how structure and systems can transform the way small businesses sell. From earning $4 an hour in a Dominic
When Smarty Mobile set out to find a new creative partner, they weren’t just looking for great ideas, they were looking for a true collaborator. In this episode of The Art of Sales, Adam speaks with Jamie Elliott, CEO of
Adam Graham sits down with Marcus Elliott Brown, founder of The Great Pitch Company, to explore what really makes a pitch unforgettable. Marcus shares how his background in theatre, sales, and advertising shaped his appr
In this episode, Chris Kemp reflects on his 20-year journey in business development and the founding of Ingenuity, the agency–brand connector he launched at just 25. He shares how early challenges shaped the company’s gr
What does it take to run marketing procurement for one of the world’s biggest brands? In this episode, Rachel Wentzel, former Director of Global Marketing Procurement at Adidas, joins us to unpack how the brand balances
This episode of The Art of Sales features Tom Nation from Sandler, whose career began in hospitality before moving into sales. The conversation highlights how soft skills such as listening, building rapport and reading p
In this episode, agency experts Oli Richards and Ellie Ring unpack what it really takes to win new business in today’s oversupplied, competitive market. They explore how creative and media demands have shifted towards sh
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To pitch The Art of Sales, visit https://gray-matters.co/podcast/ for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
The Art of Sales is hosted by Gray Matters. The show is categorised under business (entrepreneurship) and has published 18 episodes.
The Art of Sales has published 18 episodes.
The Art of Sales regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.
The Art of Sales is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Art of Sales hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Art of Sales average 2751 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
Our data rates The Art of Sales's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 9 days ago.
