Sales Training. Close It Now!

They said nothing would change. Then everything did. Sam Wakefield and Josh Baca have both lived the private equity acquisition from the front lines. Not from the boardroom. Not from the highlight reel. From the trucks...

Great branding will never fix poor operations. It will only make poor operations more visible, more expensive, and harder to recover from. Dan Antonelli has been in the branding world for over 40 years. He started hand...

One in five people are neurodivergent. Half of them do not know it. And in home services and the trades, the number is likely even higher. The autonomy, the problem solving, the independence, the hands-on nature of the...

Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language Most salespeople treat every customer the same way. They use one pitch. One approach. One way of communicating. And it doesn't work for...

Most salespeople think they have a price problem. They don't. After twenty years in this industry and coaching hundreds of reps and technicians across every trade, Sam knows what "I need to think about it" actually...

You're right on both counts. The research said 100-200 words for Apple/Spotify but that's the minimum floor, not the target. Looking back at the FM Hero episode, the show notes were substantially longer and more...

Every ounce of refrigerant you leave behind is money you bought and threw in the trash. Most HVAC and home services companies have no idea how much refrigerant they're actually losing, what it's costing them, or that...

Do you feel micromanaged right now? Your boss breathing down your neck? Asking for more details, more plans, more updates? You're probably thinking it's a boss problem. But Sam's going to tell you something that might...

This is how you scale a contracting business without burning yourself out. Sam Wakefield and Doug C. Brown just became business partners. Sam's been training contractors on sales and systems for years. Doug took Tony...

Christian Moore is one of the few people who's been wildly successful in BOTH roles. Comfort advisor at a 52 million dollar company. Project manager at a 2.5 million dollar company. Now selling technician at Cowboys AC...

How many times have you been in an appointment where everything was going great, and then they hit you with one of these: "I need to talk to my spouse." "This is a big decision. I need to think about it." "I'm getting...

This episode is different. Crystal Williams didn't study marketing in some classroom and decide to sell services to contractors. She was born into the trades. Her grandfather, father, and brother all built and ran...

How much time do you spend actually doing the work of sales versus how much time do you spend tripping out about the appointment? Be honest. You're driving to the appointment, mentally role-playing every possible...

How many times have you presented options and gotten "Let me think about it"? Here's what's actually happening: They have no idea how to make this decision. They've bought HVAC once, maybe twice in their life. They...

This episode is different. Sam sits down with Kyle Sattler and Paul Olson from So Good Marketing—and these aren't your typical digital marketing guys. Paul started as a plumber cutting thread at 11 years old, worked his...