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Hosted by Unknown Host · 🇺🇸 US · EN · 22 episodes
Established thought leaders with verified media credentials.
"What's the ROI?" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't exist in 2027.
Unknown Host hosts Safe Doesn't Scale, a business show with 22 episodes published.
The Best Influencers Aren't Influencers. B2B teams will happily pour money into paid social for a year before asking it to prove itself. Give a creator program three months and one post, and the same team wants pipeline
Most B2B teams have already run their influencer test. Four or five creators sitting dead center in the category, twenty or thirty thousand dollars, a handful of posts, and a quiet decision that the channel doesn't work.
Most B2B companies are running inbound and outbound because they're comfortable, measurable, and feel like a spreadsheet they already know. That's exactly why the motion that creates the biggest deal sizes and longest cu
Most B2B brands treat social as a channel they own. Then something happens that makes them realize they don't own it at all. What they actually own is trust, and trust lives with people, not pages. ㅤ David Walsh, founder
Most B2B brands treat social as a channel they own. Then something happens that makes them realize they don't own it at all. What they actually own is trust, and trust lives with people, not pages. ㅤ David Walsh , founde
Every marketing team is being told that if they haven't shipped an AI agent this quarter, they're behind. The irony is that the companies winning in the AI era are the ones doing the unglamorous work: clear positioning,
Everyone can make content now, so everyone does. The result is a feed full of posts that read like they came out of the same prompt: same hooks, same tidy takeaways, same manufactured vulnerability. The part nobody menti
Everyone can make content now, so everyone does. The result is a feed full of posts that read like they came out of the same prompt: same hooks, same tidy takeaways, same manufactured vulnerability. The part nobody menti
Most B2B influencer reports celebrate impressions and call it a campaign. The CFO signs off because the spend sits inside marketing. Nobody walks into the renewal confident about what the money actually bought. ㅤ On this
B2B creator marketing has a pricing problem nobody wants to admit. Brands don't know what to pay, creators don't know what to charge, and the gap between expectations is wide enough that deals collapse before they start.
Most founder advice treats output as a function of effort. Work more hours, run more plays, push through the resistance. The premise of this episode is that effort is the wrong unit of measurement, and the bottleneck mos
Most B2B SaaS founders assume that more revenue requires more headcount, more product surface area, and eventually more capital. Adam Robinson's RB2B is a counter-example: a company about to cross $9M ARR where one perso
Most B2B brands run a handful of creator posts, see lukewarm results, and conclude influencer marketing doesn't work for their category. The real issue is almost always the model: one-off campaigns, no continuity, no bra
Most B2B content gets posted at the wrong stage - after the win, after the launch, after it's clean. The founders building real pipeline post from inside the process. That gap is growing. ㅤ David Walsh, founder of Limeli
B2B marketing has become a sea of automated noise and generic outreach. Buyers are doing their own research in hidden channels, yet sales teams are still relying on outdated playbooks and spray-and-pray tactics. The comp
B2B companies routinely drop tens of thousands of dollars on event booths to reach a tiny fraction of their market. Meanwhile, they completely ignore the platform where millions of decision-makers hang out daily. This ma
Traditional bottom-of-funnel paid ads are becoming unsustainably expensive, and standard SEO strategies are losing their impact. Marketing budgets are tightening, yet the pressure to deliver growth has never been higher.
B2B marketing has historically relied on a predictable playbook of cold emails and phone calls. But today, buyers are exhausted by the endless spam and automated sequences flooding their inboxes. The brands winning in th
AI promised to make B2B go-to-market strategies effortless, but it actually just flooded everyone's inbox with generic noise. As automated outreach scales, buyer trust plummets, leaving marketing teams wondering why thei
B2B marketing is stuck in a loop of diminishing returns, with companies continuing to blast tired email lists and buy contacts, ignoring the massive shift toward human-led growth. The "safe" bet of traditional outbound i
Max Nimmo
CreatorWorks
1 appearance on this show
David Walsh
Limelight
6 appearances on this show
Stephen Titus
Faved
1 appearance on this show
Sangram Vajre
GTM Partners
1 appearance on this show
Katie Parkes
Apollo.io
1 appearance on this show
Megan Bowen
Refine Labs
1 appearance on this show
Dani Markovits
Shake Content
1 appearance on this show
Will Beech
Moon at Dawn
1 appearance on this show
Thibaut Souyris
Sales Creator Collective
1 appearance on this show
Chris Walker
Encoded
1 appearance on this show
Adam Robinson
RB2B
1 appearance on this show
AJ Eckstein
Creator Match
1 appearance on this show
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Safe Doesn't Scale is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 22 episodes.
Safe Doesn't Scale has published 22 episodes.
Safe Doesn't Scale regularly covers Business, Entrepreneurship, Marketing. It sits in the Business category, with a marketing focus.
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