Hosted by Mark Donnigan · 🇺🇸 US · EN · 84 episodes
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Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.About the ShowYou’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.You’re a perfect fit for this show if you’re a tech founder or startup leader who:- Knows your product is great but struggles to communicate its value- Needs to scal
Mark Donnigan hosts Marketing Execution with Mark Donnigan, a business show with 84 episodes published.
Stripping friction from your onboarding flow is the standard playbook, but it actually destroys long-term product activation. Anthropic did the exact opposite, adding strategic friction to qualify technical users, and sc
Jason Lemkin replaced 10 GTM people with 1.2 humans and 20 AI agents and hit the same revenue numbers. "We're done with hiring humans in sales. We're done." That's not a hot take. It's a real operating model running an e
Public SaaS valuations plummeted 50% because the per-seat pricing model is broken. Founders assume software is dead, but they have their GTM backward. The reality is SaaS is evolving into AI agent workflows, where target
A single 15-minute Custom GPT prompt sequence generated 40 high-converting X posts and drove a 34 percent increase in inbound pipeline. Most technical founders assume organic social requires hours of daily manual writing
Dropping $100,000 on a production studio will not shorten your enterprise sales cycle if buyers never consume the content. Most technical founders build massive video libraries, yet their revenue scaling stalls because c
Dropping $100,000 on a production studio will not shorten your enterprise sales cycle if buyers never consume the content. Most technical founders build massive video libraries, yet their revenue scaling stalls because c
Producing an 800-word article that drives B2B marketing and enterprise sales usually takes hours, but my Second Brain Copilot framework cuts that execution to minutes. Your generic AI prompts are destroying your market p
Shopify retains only 34% of customers after one year, yet they dominate their market by measuring success exactly one level above their software. Most technical founders get their GTM backward by selling infrastructure w
Shopify retains only 34% of customers after one year, yet they dominate their market by measuring success exactly one level above their software. Most technical founders get their GTM backward by selling infrastructure w
60% of IPOs fail because executives play a losing game. Most technical founders get GTM backward by fighting for market share in existing oceans rather than creating new ones. We captured 76% of our market's economics by
Most technical founders overcomplicate their market positioning, pushing enterprise buyers away with dense jargon. After driving $500M in revenue across my career, I proved that a simple 3x3 Writing Framework turns compl
Generating 10 novel concepts daily completely overhauled our market positioning and accelerated revenue scaling in exactly 180 days. My team achieved this by applying James Altucher’s Idea Machine framework to our B2B ma
Most technical founders get GTM backward by throwing headcount at content bottlenecks. A custom-trained AI Agent executing a strict 3-step copywriting blueprint scales your market positioning and category design faster t
Most copywriters stare at a blank page because they chase clever hooks instead of solving real problems. The Problem-Solution Lead flips this entirely. Start with the unspoken emotional pain your buyer already feels, the
Can AI really write sales copy that converts? Most marketers assume the answer is no, and that persuasion requires a human touch that machines can't replicate. But a specific prompting framework built on the "Promise Lea
Most copywriters overthink their opening. The "Offer Lead" framework from Great Leads flips the script: lead with your deal, not your story. Put the price, the guarantee, and the product front and center in your headline
The one prompt framework — Hook, Story, Offer — generated more engagement than months of overthinking content strategy. On this episode of the Marketing Execution Podcast, I break down why the simplest copywriting struct
The best content in the world is worthless if nobody stops to read it. Headlines are engineered systems with five precise components: a number, an audience, a noun, a reason, and what we call "twisting the knife" — stack
Most content marketers overthink storytelling. Five sentences, a simple "What If" question, and a clear structure — that's all it took to turn a blank page into a compelling narrative that connects with any audience. On
Marketers sometimes stare at blank screens waiting for content ideas. Meanwhile, a simple "What If" framework turns everyday observations into compelling stories in five sentences or less. On this episode of the Marketin
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Marketing Execution with Mark Donnigan is hosted by Mark Donnigan. The show is categorised under business and has published 84 episodes.
Marketing Execution with Mark Donnigan has published 84 episodes.
Marketing Execution with Mark Donnigan regularly covers business. It sits in the business category.
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Episodes of Marketing Execution with Mark Donnigan average 19 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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