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Hosted by Mark Donnigan · 🇺🇸 US · EN · 93 episodes
Established thought leaders with verified media credentials.
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.About the ShowYou’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.You’re a perfect fit for this show if you’re a tech founder or startup leader who:- Knows your product is great but struggles to communicate its value- Needs to scal
Mark Donnigan hosts Marketing Execution with Mark Donnigan, a business show with 93 episodes published.
"You can't buy a tool to fix bad marketing." That line from Darrell Alfonso hit hard because I've watched teams burn six figures on MarTech stacks that produced nothing. The real issue? They skipped two non-negotiables:
Your scarcity messaging is either printing revenue or quietly repelling buyers. Brain scan research proves scarce products bypass normal decision-making entirely — the valuation center fires immediately, assigning higher
"Don't confuse a bull market with brains." That line from Jeb Blount hits different when your pipeline is drying up and every deal suddenly needs C-suite sign-off. After two years of order-taking disguised as selling, mo
80% of startups now invest in community as a primary marketing strategy, yet 70% of existing brand communities fail because they default to selling. As a CMO, that gap tells me most B2B teams are sitting on an untapped g
Companies often skip the one narrative exercise that actually closes deals. Bruce Scheer calls the result "random acts of conversation," where every seller pitches something different and revenue stalls. His go-to-market
78% of social sellers outsell peers who skip social media entirely. Yet most B2B companies still treat social channels like a billboard instead of a revenue engine. The disconnect is not effort but strategy, and that gap
Your marketing strategy is incomplete. Nicholas Webb's data shows companies with happy employees achieve 60% better returns on stated enterprise goals. That's a revenue multiplier hiding in plain sight. Most B2B leaders
Marketers are often drowning in tools, not doing marketing. Kieran Flanagan, SVP of Marketing, AI, and GTM at HubSpot, managing a 350-person team, proved that flipping this script drives real revenue. His AI-personalized
Stripping friction from your onboarding flow is the standard playbook, but it actually destroys long-term product activation. Anthropic did the exact opposite, adding strategic friction to qualify technical users, and sc
Jason Lemkin replaced 10 GTM people with 1.2 humans and 20 AI agents and hit the same revenue numbers. "We're done with hiring humans in sales. We're done." That's not a hot take. It's a real operating model running an e
Public SaaS valuations plummeted 50% because the per-seat pricing model is broken. Founders assume software is dead, but they have their GTM backward. The reality is SaaS is evolving into AI agent workflows, where target
A single 15-minute Custom GPT prompt sequence generated 40 high-converting X posts and drove a 34 percent increase in inbound pipeline. Most technical founders assume organic social requires hours of daily manual writing
Dropping $100,000 on a production studio will not shorten your enterprise sales cycle if buyers never consume the content. Most technical founders build massive video libraries, yet their revenue scaling stalls because c
Dropping $100,000 on a production studio will not shorten your enterprise sales cycle if buyers never consume the content. Most technical founders build massive video libraries, yet their revenue scaling stalls because c
Producing an 800-word article that drives B2B marketing and enterprise sales usually takes hours, but my Second Brain Copilot framework cuts that execution to minutes. Your generic AI prompts are destroying your market p
Shopify retains only 34% of customers after one year, yet they dominate their market by measuring success exactly one level above their software. Most technical founders get their GTM backward by selling infrastructure w
Shopify retains only 34% of customers after one year, yet they dominate their market by measuring success exactly one level above their software. Most technical founders get their GTM backward by selling infrastructure w
60% of IPOs fail because executives play a losing game. Most technical founders get GTM backward by fighting for market share in existing oceans rather than creating new ones. We captured 76% of our market's economics by
Most technical founders overcomplicate their market positioning, pushing enterprise buyers away with dense jargon. After driving $500M in revenue across my career, I proved that a simple 3x3 Writing Framework turns compl
Generating 10 novel concepts daily completely overhauled our market positioning and accelerated revenue scaling in exactly 180 days. My team achieved this by applying James Altucher’s Idea Machine framework to our B2B ma
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Marketing Execution with Mark Donnigan is hosted by Mark Donnigan. The show is categorised under business and has published 93 episodes.
Marketing Execution with Mark Donnigan has published 93 episodes.
Marketing Execution with Mark Donnigan regularly covers business. It sits in the business category.
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Episodes of Marketing Execution with Mark Donnigan average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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