business
Hosted by Mark Donnigan · business · EN
Stop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory.About the ShowYou’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles. Host Mark Donnigan brings decades of in-the-trenches experience scaling tech startups to help founders like you turn technical innovations into market winners and revenue.This isn’t another ”growth hacks” show. Each episode delivers battle-tested frameworks and strategies for technical founders navigating the challenges of bringing innovative solutions to the market. There are no buzzwords or fillers, just practical insights you can implement today.You’re a perfect fit for this show if you’re a tech founder or startup leader who:- Knows your product is great but struggles to communicate its value- Needs to scal
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
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Signup to Generate a PitchStop throwing money at marketing that doesn’t work. The Marketing Execution Podcast cuts through the fluff to deliver real, actionable B2B marketing strategies for tech founders and executives who need results, not theory. About the ShowYou’re in the right place if you’re tired of generic marketing advice that doesn’t work for complex B2B tech and SaaS product sales cycles.
Marketing Execution with Mark Donnigan is hosted by Mark Donnigan. The show has published 98 episodes to date.
Recent episodes include "Talk Like a Leader: Turn Any Pitch Into a Yes" (14 October 2026, 27 minutes), "Social Selling for B2B CEOs and Sales Leaders" (22 September 2026, 17 minutes), and "Trust Signals Are the New Brand Currency for B2B" (15 September 2026, 20 minutes).
Marketing Execution with Mark Donnigan publishes roughly weekly, with episodes averaging 21 minutes across 98 episodes.
Booking probability for Marketing Execution with Mark Donnigan is 29%, and the host is rated Selective on guests. Marketing Execution with Mark Donnigan requires a Pod Score of 80 or higher. Marketing Execution with Mark Donnigan's contact route on record: public web form.
The strongest fits for Marketing Execution with Mark Donnigan are Marketing, Advertising & PR. Marketing Execution with Mark Donnigan has a business audience.
Mark Donnigan hosts Marketing Execution with Mark Donnigan, a business podcast with 98 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #216
Changing “help” to “helper” made children 30% more likely to act, while asking people to be a “voter” increased turnout by roughly 15%. Those small shifts illustrate Jonah Berger’s central argument in Magic Words...
Episode #209
Cold calls get blocked. Spam emails get filtered. Your buyer is one of the 60% of humans spending 2.5 hours daily on social media, searching for answers. In this episode of the Marketing Execution Podcast, Mark Donnigan...
Episode #194
Your sales team is spending months building trust one handshake at a time. Meanwhile, 95% of your market never hears your name until they are already buying from a competitor. Scott Baradell nails the problem: "PR is...
Episode #208
AWS transcoding costs 4X more per stream than VPUs, draining margins. Google and Meta axed CPUs for ASICs, cutting costs 70%. On this episode of The Marketing Execution Podcast, I map the TCO model, exposing AWS's...
B2B companies think they have an awareness problem. But in reality, they have an apathy problem. Brittany Hodak's SUPER Model framework flips the script: instead of chasing top-of-funnel volume, she maps the exact...
"You can't buy a tool to fix bad marketing." That line from Darrell Alfonso hit hard because I've watched teams burn six figures on MarTech stacks that produced nothing. The real issue? They skipped two non-negotiables...
Your scarcity messaging is either printing revenue or quietly repelling buyers. Brain scan research proves scarce products bypass normal decision-making entirely — the valuation center fires immediately, assigning...
Episode #187
"Don't confuse a bull market with brains." That line from Jeb Blount hits different when your pipeline is drying up and every deal suddenly needs C-suite sign-off. After two years of order-taking disguised as selling...
Episode #186
80% of startups now invest in community as a primary marketing strategy, yet 70% of existing brand communities fail because they default to selling. As a CMO, that gap tells me most B2B teams are sitting on an untapped...
Episode #185
Companies often skip the one narrative exercise that actually closes deals. Bruce Scheer calls the result "random acts of conversation," where every seller pitches something different and revenue stalls. His...
Episode #184
78% of social sellers outsell peers who skip social media entirely. Yet most B2B companies still treat social channels like a billboard instead of a revenue engine. The disconnect is not effort but strategy, and that...
Episode #183
Your marketing strategy is incomplete. Nicholas Webb's data shows companies with happy employees achieve 60% better returns on stated enterprise goals. That's a revenue multiplier hiding in plain sight. Most B2B leaders...
Episode #182
Marketers are often drowning in tools, not doing marketing. Kieran Flanagan, SVP of Marketing, AI, and GTM at HubSpot, managing a 350-person team, proved that flipping this script drives real revenue. His...
Episode #181
Stripping friction from your onboarding flow is the standard playbook, but it actually destroys long-term product activation. Anthropic did the exact opposite, adding strategic friction to qualify technical users, and...
Episode #178
Jason Lemkin replaced 10 GTM people with 1.2 humans and 20 AI agents and hit the same revenue numbers. "We're done with hiring humans in sales. We're done." That's not a hot take. It's a real operating model running an...
Episode #177
Public SaaS valuations plummeted 50% because the per-seat pricing model is broken. Founders assume software is dead, but they have their GTM backward. The reality is SaaS is evolving into AI agent workflows, where...
Episode #176
A single 15-minute Custom GPT prompt sequence generated 40 high-converting X posts and drove a 34 percent increase in inbound pipeline. Most technical founders assume organic social requires hours of daily manual...
Dropping $100,000 on a production studio will not shorten your enterprise sales cycle if buyers never consume the content. Most technical founders build massive video libraries, yet their revenue scaling stalls because...
<p>Dropping $100,000 on a production studio will not shorten your enterprise sales cycle if buyers never consume the content. Most technical founders build massive video libraries, yet their revenue scaling stalls...
<p>Producing an 800-word article that drives B2B marketing and enterprise sales usually takes hours, but my Second Brain Copilot framework cuts that execution to minutes. Your generic AI prompts are destroying your...
Recent guests on Marketing Execution with Mark Donnigan. Study who booked and why before you pitch.
worship leader and church planter, Digital Leadership Associates
keynote speaker, author of Creating Superfans, host of the Creating Superfans podcast, The Superfan Company
Director of Marketing Strategy and Operations at Indeed, Indeed
research psychologist, marketing expert, university professor, TEDx speaker, Market MindShift
PitchCentric classifies Marketing Execution with Mark Donnigan under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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