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Hosted by Susan Finch & Lany Sullivan · 🇺🇸 US · EN · 100 episodes
Established thought leaders with verified media credentials.
Susan Finch has been helping people solve marketing problems and build their online reputations and value for decades. Rooted in Revenue is a venue for snack-sized tips that can be easily implemented. Many tips are simply forgotten as we are always moving quickly to check things off our lists. Her step-by-step ideas and sometimes brutal logic are refreshing to verbose explanations. In addition to her own experience, she interviews revenue professionals from companies of all sizes to share their experiences.Creating a new revenue stream can be challenging yet highly lucrative. Revenue and sales are built on a solid operational foundation that allows marketing to thrive in an ever-changing environment with technology. Lany Sullivan brings her 20+ years of operational experience, business, and finance to the conversation to assist business owners as they build or scale their businesses.
Susan Finch & Lany Sullivan hosts Rooted In Revenue, a business show with 100 episodes published.
Two unrelated client projects landed in Susan Finch's lap the same week — a document hub for Dan Pflugshaupt (Gallery of Homes, CSSE, NRBA) and FAQ content built for AI answer engines for Michele Scherger on Florida's Tr
Two unrelated client projects landed in Susan Finch's lap the same week — a document hub for Dan Pflugshaupt (Gallery of Homes, CSSE, NRBA) and FAQ content built for AI answer engines for Michele Scherger on Florida's Tr
When agency owners hit a wall, the first instinct is usually to add a new tool — a new Slack channel, a project management upgrade, maybe an AI feature. Melissa Morris, founder of Agency Authority, says that is almost ne
Most podcasts don't die because the host runs out of things to say. They die because nobody wrote anything down. In this solo episode, Susan Finch walks through the operational framework Funnel Media Group uses to keep s
You did your homework from Key Man Part 1. You know who your key people are. Now what? Susan Finch and Lany Sullivan are back — still in the same room, still making the most of Lany's four-hour drive to tackle the part m
Most business owners think they know who the key person in their organization is. They think of the CEO, the founder, the executive. But Susan Finch and Lany Sullivan have a different perspective, and once you hear it, y
While editing an episode of Leader Generation, I heard something that stopped me mid-cut. The guest — Mariano Bosaz, VP of Global Consumer Strategy at Coca-Cola and author of The Digital Mindset — had dreamed of becoming
Susan Finch sits down with Laura Patterson, President and Co-Founder at VisionEdge Marketing. They explore why businesses chase shiny new tools instead of maximizing what already works, the real cost of remote work on me
After getting flooded with AI-generated guest pitch emails, Susan and Lany decided to remind everyone what Rooted in Revenue is really about. It's not just about making money. Everything you do impacts your revenue: your
Technology promises to solve every business problem, but what if the tools themselves are creating the chaos? Susan Finch and Lany Sullivan explain some reasons why organizations continue to struggle despite investing in
Susan Finch and Lany Sullivan dig into something nobody wants to talk about but everybody needs to hear. A client's new bookkeeper asked a simple question about canceling a former employee's card. The owner said they alr
We're drowning in content glut. Empty posts churned out to keep up with everyone else. There's no joy, no depth, no controversy. You can FEEL the difference between obligated content versus real engagement. What are we l
Stop drowning in business chaos - your SOPs are the life raft you need. In this game-changing episode, Susan Finch and Lany Sullivan expose why your team's knowledge hoarding is sabotaging growth and share their proven s
You earned that certification. Now what? If you're like most professionals, you invested time and money into leveling up your expertise... only to let that shiny new credential sit quietly in your inbox, in your bank sta
Join Susan Finch in this solo episode of Rooted in Revenue as she shares actionable strategies for maximizing your conference investment through smart pre-event marketing. Instead of relying on generic conference-provide
Are you losing your best people and don't know why? In this final episode of our four-part series with Frederic Lucas-Conwell, founder of GRI.co, we tackle the most expensive problem in business: top talent walking out t
Moving your business email from one system to another sounds straightforward until it isn't. Susan learned this the hard way during a weekend-long migration that revealed every hidden complexity you never think to ask ab
Today's episode could save you 20% or more on overhead costs while boosting employee retention by up to 45%. My guest is Alane Boyd, Co-CEO of BiggestGoal.ai and workflow automation expert with nearly two decades in tech
Google First, AI Second: The Smart Agent Strategy Your prospects aren't abandoning Google - they're using it PLUS asking ChatGPT, Perplexity, and Claude for deeper research. Here's the reality: Google still processes 373
You've hired great people individually, but your team still isn't performing at its potential. Sound familiar? Most companies focus on individual talent while completely missing the multiplier effect of understanding how
Dan Pflugshaupt
Gallery of Homes, CSSE, NRBA
1 appearance on this show
Michele Scherger
Florida's Treasure Coast
1 appearance on this show
Melissa Morris
Agency Authority
1 appearance on this show
Mariano Bosaz
Coca-Cola
1 appearance on this show
Laura Patterson
VisionEdge Marketing
1 appearance on this show
Frederic Lucas-Conwell
Growth Resources Institute
2 appearances on this show
Alane Boyd
BiggestGoal.ai
1 appearance on this show
Maurice White
Mod Op
1 appearance on this show
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Rooted In Revenue is hosted by Susan Finch & Lany Sullivan. The show is categorised under business (technology) and has published 100 episodes.
Rooted In Revenue has published 100 episodes.
Rooted In Revenue regularly covers business, technology. It sits in the business category, with a technology focus.
Rooted In Revenue is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Rooted In Revenue hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Rooted In Revenue average 24 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Rooted In Revenue's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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