
If AI decides who gets found, what happens to the independent store with the best people in town? New research Lightspeed commissioned from Vaer AI found that AI recommends big retailers over local businesses 9 out of...


business
Hosted by Ron Thurston · business · EN
RETAIL IN AMERICA is a conversation about running stores and leading people.Ron Thurston talks with the executives, founders, and frontline retailers shaping where the industry goes next: what they're building, what they got wrong, and what it takes to grow a business at store level. Retail leadership, store operations, customer experience, culture, and the technology underneath it.Season 3 is about the human edge of selling — how the best retailers win with people, presence, and craft.Ron Thurston is an NRF Retail Voice, a Top 100 Retail Technology Influencer, a ReThink Retail Top Retail Expert, and a two-time #1 bestselling author. New episodes regularly.
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Contact path
Verified email
Booking probability
33%
Guest openness
Selective
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Signup to Generate a PitchRETAIL IN AMERICA is a conversation about running stores and leading people. Ron Thurston talks with the executives, founders, and frontline retailers shaping where the industry goes next: what they're building, what they got wrong, and what it takes to grow a business at store level. Retail leadership, store operations, customer experience, culture, and the technology underneath it.
Retail in America is hosted by Ron Thurston. The show has published 56 episodes to date.
Recent episodes include "Prompt Local: How One Word Changes Who Gets Found, with Dax Dasilva from Lightspeed" (20 October 2026, 38 minutes), "Stop Saying AI: How to Stand Out Among 500 Vendors, with Vicki Cantrell" (13 October 2026, 35 minutes), and "Connection Is a Performance Multiplier with Blake Devillier" (29 September 2026, 42 minutes).
Retail in America publishes roughly every two weeks, with episodes averaging 24 minutes across 56 episodes.
Booking probability for Retail in America is 33%, and the host is rated Selective on guests. Retail in America requires a Pod Score of 80 or higher. Retail in America's contact route on record: verified email.
The strongest fits for Retail in America are Pet, Art & Other Specialty Retail. Retail in America has a business audience and around 150 subscribers on YouTube.
Ron Thurston hosts Retail in America, a business podcast with 56 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

If AI decides who gets found, what happens to the independent store with the best people in town? New research Lightspeed commissioned from Vaer AI found that AI recommends big retailers over local businesses 9 out of...

Every January, hundreds of solution providers walk into the Javits Center to sell to retailers. Most don't understand how a retailer actually buys. Most retailers don't understand how a vendor has to sell. Vicki...

Blake Devillier thought he'd work at the Gap for six weeks. He needed a summer job. He stayed twenty-eight years. What changed everything was one sentence from an acting district manager named Julia: if you were...

Somewhere between 50 and 70% of people who walk into a store leave without buying anything. Eighty percent of them walked in with an AI-generated answer already in their pocket. Juan Molina built his career on the...

AI can write an email that sounds exactly like you. It can personalize at a scale no sales team ever could. And that is precisely why the inbox stopped working. When every message sounds human, none of them get read...

S3E4 — Balance Is Bullsh*t: Cut Your Life From 25 Things to 5 with Loretta Soffe Retail in America · Season 3: The Human Edge of Selling She pulled into her driveway with her hands still on the wheel and couldn't get...

The Human Edge, Amplified — with Tulsi Keshkamat (Microsoft Teams for Frontline) What if the technology to transform your frontline already exists — and you're already paying for it? In this episode of RETAIL IN...

The entire retail sales-training industry is built on scripts and closing techniques. Daria Tcherkachina threw both out — and built a career proving they were never the point. In this episode, Daria and Ron make the...

The more we shop with algorithms and let AI agents shape our decisions, the more valuable one thing becomes: a human who actually knows how to sell . That is the thesis of Season 3 — and there is no better person to...

EPISODE 21 — How to Stand Out as a Candidate When Everyone Uses AI Special Series: The Human Edge in the Job Market (Part 4 of 6) In 2024, Insight Global surveyed over a thousand U.S. hiring managers and found that 88%...

EPISODE 20 — From Facts to Impact: The Art of Storytelling in Interviews Special Series: The Human Edge in the Job Market (Part 3 of 6) The World Economic Forum’s Future of Jobs Report 2025 surveyed over a thousand...

EPISODE 19 — Empowering Your Job Search: Three Essential Questions Special Series: The Human Edge in the Job Market (Part 2 of 6) Job applicants in 2025 were 12% less likely to reject a job offer than they were in 2023...

Episode #18
EPISODE 18 — The Three Edges You Already Have Special Series: The Human Edge in the Job Market (Part 1 of 6) Right now, more than 28 million people have the Open to Work banner on LinkedIn. If you're one of them — or...

Episode #17
Episode Summary Retail didn't have a middle management problem. It had a leadership investment problem — and solved it the fastest and worst way possible. In this episode, Ron breaks down what actually happens when you...

Episode 16: Compliance Is Not Development Your training is working. Your people are still leaving. In this episode of Retail in America , Ron Thurston breaks down the critical difference between completing a training...

Episode 15: The Happiness Report & Retail The World Happiness Report 2026 was just published. 136 countries. Hundreds of thousands of respondents. Decades of data. And buried inside it is something every retail...

Gen Z is walking into your stores on purpose. They came for connection, community, and a human experience they can’t get from a screen. The question is whether the people you hired are ready to meet them. Most retail...

62% of Gen Z shops in physical stores — more than any generation before them. They came for community, connection, and a human moment. And the industry’s response is to automate the experience that brought them there...

Forrester Research is calling this moment ‘peak ambiguity.’ Rising bankruptcies. Falling consumer sentiment. Geopolitical uncertainty. And when strategy is unclear at the top — it’s the frontline that absorbs it first...

65% of consumers trust AI to compare prices. Only 14% trust it to place an order on their behalf. We’re in the most aggressive AI deployment cycle in retail history — and most customers don’t trust it where it matters...
Recent guests on Retail in America. Study who booked and why before you pitch.
Founder of Age of Union and Lightspeed Commerce, Lightspeed Commerce
Presidente de Comisiones de protocolo y Comunicación del Misteri d´Elx, Mexican American Catholic College
best-selling author of Retail Pride and Human Pride, former senior retail executive, podcast host, Retail Pride
Senior Vice President of Enterprise Business Services, Triad Psych, P.C.
PitchCentric classifies Retail in America under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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