Retail Gets Real

Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.

Retail Gets Real is a business podcast hosted by National Retail Federation, with 418 episodes on record and a Required Pod Score of 80.

National Retail Federation hosts Retail Gets Real, a business show with 418 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #420

  420. Inside this year’s Halloween spending trends

  Sep 23, 202621 min

  Halloween is no longer just one spooky night in October. NRF Vice President of Industry and Consumer Insights Allison Zeller joins Retail Gets Real to unpack the latest Halloween data, from consumer spending and earlier shopping to costumes, candy and how economic concerns are shaping the season. (00:00:00) Why Halloween shopping is starting earlier (00:05:59) When is it too early for Halloween? (00:09:23) The great Halloween candy debate (00:13:49) What’s trending in Halloween costumes The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Get ready for Retail’s Big Show in NYC • Become an NRF member and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 397: What’s driving holiday shopping in 2025 • 394: Halloween trends: What’s driving record spending • 410: Inside the art of experiential retail at Hershey’s

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  Episode #419

  419. Inside Target's approach to brand collaborations

  Jul 28, 202628 min

  Creative collaborations have become a powerful and fresh way to connect with consumers, but the most successful partnerships are about far more than celebrity names or limited-edition products. Gigi Guerra, vice president of marketing and creative curation at Target, shares how thoughtful storytelling, guest insights and authentic partnerships come together to create moments that resonate across generations. (00:00:00) From fashion design to leading iconic retail brands (00:09:21) The strategy behind Target's biggest collaborations (00:14:43) Creating collaborations people can't wait to experience (00:18:19) Why the best collaborations create lasting memories (00:21:55) How social media shapes modern retail collaborations The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Become an NRF member and join the world’s largest retail trade association • Learn more from retail’s most innovative leaders at an NRF event . • Learn about retail education and training from the NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 376: How Target’s consumer-first strategy drives success • 393: How Bealls is shaping the next era of value shopping

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  Episode #418

  418. How Hanna Andersson built a brand families trust

  Jun 30, 202625 min

  Hanna Andersson has spent decades building a reputation for quality children's apparel that families trust and pass down from generation to generation. Aimée Lapic, CEO of Hanna Andersson, joins Retail Gets Real to discuss how the company continues to grow while staying true to its mission of championing childhood. (00:00:00) A customer-first career in retail (00:03:51) Leadership through teamwork and authenticity (00:08:50) Designing a brand around childhood (00:11:20) Turning resale into a competitive advantage (00:15:32) Building a culture designed for working families (00:20:24) What keeps customers coming back The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Become an NRF member and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 412: How Brieane Olson is shaping the future of youth retail at Pacsun • 360: How Kendra Scott’s ‘fashion-for-philanthropy’ vision transforms communities

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  Episode #417

  417. The evolution of outlet shopping in a changing retail landscape

  Jun 17, 202626 min

  Outlet shopping has come a long way from its origins as a place for manufacturers to sell excess inventory. Today, consumers are looking for much more than a deal, and Tanger is evolving alongside them. Stephen Yalof, president and CEO of Tanger Inc., joins Retail Gets Real to discuss how shopping centers are becoming entertainment destinations, the resilience of today's shoppers and why the future of retail is still very much rooted in physical experiences. (00:00:00) The evolution of outlet retail (00:06:15) Reimagining the outlet experience (00:10:08) Understanding today's retail consumer (00:13:34) Leadership lessons from the top (00:16:32) From dealmaker to CEO (00:19:30) The three notes rule (00:23:02) What excites Stephen Yalof about retail's future The National Retail Federation is the world’s largest retail trade association. Every day, we passionately stand up for the people, policies and ideas that help retail succeed. Resources: • Become an NRF member and join the world’s largest retail trade association • Learn about our retail education platform, NRF Foundation, at nrffoundation.org • Learn about retail advocacy at nrf.com/advocacy • Find more episodes at retailgetsreal.com Related: • 411: Redefining JCPenney for today’s customer • 393: How Bealls is shaping the next era of value shopping

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  Episode #416

  416. Inside Stanley 1913’s evolution from utility to lifestyle

  Jun 2, 202625 minS0

  <p>What started as a rugged utility product built for workers and outdoor enthusiasts has evolved into one of the most recognizable lifestyle brands in retail: Stanley 1913, part of PMI WW Brands LLC. Matt Navarro, global brand president, PMI WW Brands LLC (Stanley 1913), joins Retail Gets Real to discuss how Stanley balanced explosive viral growth with long-term brand building, global expansion and product innovation.</p><p></p><p>(00:00:00) Building a career through mentorship and growth</p><p>(00:03:59) Reinventing Stanley for a new generation</p><p>(00:08:09) Understanding Stanley’s evolving consumer</p><p>(00:10:21) The partnerships driving Stanley’s cultural relevance</p><p>(0...

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